Social Media          as aSales and Marketing Tool         Ellis Pratt         Cherryleaf
What we’ll cover1.About Cherryleaf2.How I use Facebook,  LinkedIn, Twitter and  YouTube (& in passing,  Amazon)
About CherryleafTechnical Authors (we write   online Help)Recruitment Agency (we place   Technical Authors)Training & cons...
How I use Facebook,LinkedIn, Twitter and     YouTube
Facebook is very social
Facebook is good for    Targeted adverts   “bar room” sellingFeedback on your Tweets
Great for Testimonials
LinkedIn Groups
LinkedIn is good forGetting past gatekeepersTestimonialsProspectingBeing seen as an expertKeeping in touch with prospectsL...
Key word search
Twitter is good forSales leadsCreating an opt-in prospect databaseKeeping in touch with prospectsAcquiring and sharing kno...
YouTube is good forMarket researchEngaging withprospects (interviewthem)
SummaryResearchRelationshipsReputationDifferent platforms suit different styles
Contact details info@cherryleaf.com Twitter.com/ellispratt www.cherryleaf.com
Ellis pratt slides ismmtv may 12-2011
Ellis pratt slides ismmtv may 12-2011
Ellis pratt slides ismmtv may 12-2011
Ellis pratt slides ismmtv may 12-2011
Ellis pratt slides ismmtv may 12-2011
Ellis pratt slides ismmtv may 12-2011
Ellis pratt slides ismmtv may 12-2011
Ellis pratt slides ismmtv may 12-2011
Ellis pratt slides ismmtv may 12-2011
Ellis pratt slides ismmtv may 12-2011
Upcoming SlideShare
Loading in …5
×

Ellis pratt slides ismmtv may 12-2011

555 views

Published on

Slides used by Ellis Pratt during his presentation to the ISMM Thames Valley Seminar on May 12th 2011

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
555
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Ellis pratt slides ismmtv may 12-2011

  1. 1. Social Media as aSales and Marketing Tool Ellis Pratt Cherryleaf
  2. 2. What we’ll cover1.About Cherryleaf2.How I use Facebook, LinkedIn, Twitter and YouTube (& in passing, Amazon)
  3. 3. About CherryleafTechnical Authors (we write online Help)Recruitment Agency (we place Technical Authors)Training & consultancy (we sell solutions for creating documents)
  4. 4. How I use Facebook,LinkedIn, Twitter and YouTube
  5. 5. Facebook is very social
  6. 6. Facebook is good for Targeted adverts “bar room” sellingFeedback on your Tweets
  7. 7. Great for Testimonials
  8. 8. LinkedIn Groups
  9. 9. LinkedIn is good forGetting past gatekeepersTestimonialsProspectingBeing seen as an expertKeeping in touch with prospectsLeading groups
  10. 10. Key word search
  11. 11. Twitter is good forSales leadsCreating an opt-in prospect databaseKeeping in touch with prospectsAcquiring and sharing knowledgeConfidential messagingUpdating LinkedIn and Facebook(It’s only a snapshot of reality)
  12. 12. YouTube is good forMarket researchEngaging withprospects (interviewthem)
  13. 13. SummaryResearchRelationshipsReputationDifferent platforms suit different styles
  14. 14. Contact details info@cherryleaf.com Twitter.com/ellispratt www.cherryleaf.com

×