Observation Lab

1. Observation Lab
Brandon Cohen

2. GameStop
• Visited the store in Thousand Oaks Mall
• Largest retailer for video games
• Most malls have one

3. Outside
• Video Games in window
• Lots of colors
• Clear view of all merchandise
• Makes you want to go inside

4. Environment
• A lot of nerdy gamer culture on walls
• Looks like it is made for gamers
• Makes you feel comfortable as a nerd

5. Personnel
• All the employees are gamers like the customers
• Employees knowledgeable
• Some of them are weird
• Others are fun to talk to

6. Products
• All the major releases
• Used games that are sold for way too much
• Offer money for used games
• Not as cheap as buying online or digital anymore

7. Customers
• Customers all share love for games
• Likeminded individuals
• I felt comfortable being around them
• Most people buy things, makes you want to buy

8. Zumiez
• Visited the store in Thousand Oaks Mall
• Skateboard and clothing store
• Located in most large malls

9. Outside
• Cool looking display
• Makes you feel cool if you walk in
• Can hear music from inside

10. Environment
• Merchandise everywhere
• Small enough store to look through everything
• Loud music

11. Personnel
• Cool employees
• Wearing what the store is selling
• Try and sell a lot
• Know what they are talking about

12. Products
• Skateboards and clothes
• Multiple sales racks
• Big selection of shoes
• I want to buy everything

13. Customers
• Everyone seems to buy something
• People always know an employee
• Everyone is in their late teens or early twenties

14. Apple Store
• Visited the store in Thousand Oaks California
• Official store for Apple Products

15. Outside
• Huge apple watch ads in window
• Very impressive windows
• Looks expensive and premium

16. Environment
• A lot of expensive things around you
• Makes you feel a little overwhelmed
• Could make people feel special
• The mood is very happy, good environment for shopping

17. Personnel
• Too many employees
• Can be overwhelming
• Very helpful and knowledgeable
• Genius bar very useful, the best feature of the store

18. Products
• Expensive
• Easy to use
• Premium look
• Made to look very special

19. Customers
• Very crowded
• A lot of rich customers
• The majority of people have iPhones
• It has become normal to be an apple customer

20. Urban Outfitters
• Visited the store in Thousand Oaks Mall
• Clothing store for young people

21. Outside
• Large text in the windows
• Looks interesting enough to go in
• A lot of people inside
• Makes it look like the place to be

22. Environment
• Cool looking environment
• Has a cool clean look
• Looks enticing to walk around

23. Personnel
• Teenage employees
• Not the most knowledgeable
• Aren’t good sales people
• Don’t make you want to be in there

24. Products
• Decent selection of vinyl
• Weird looking clothes
• Random assortment of items
• Books, toys, etc.

25. Customers
• Snobby teenagers
• Make me ashamed to be in there
• Loud and obnoxious
• No one ever buys anything

26. Amoeba Records
• Record store in Hollywood California
• Multiple locations
• Large retailer of vinyl, cd’s, video games, and other products

27. Outside
• Large music posters on windows
• Very cool on the outside
• Makes you want to see the inside

28. Environment
• Cool posters and merchandise all over
• Tons of aisles
• Really makes you want to walk through everything

29. Personnel
• Cool looking employees
• Very knowledgeable
• Made recommendations
• Good at sales

30. Products
• The best vinyl in the world
• Cheap used products
• Huge selection

31. Customers
• Other likeminded music lovers
• I got a good recommendation from another person
• Cool people in a cool place