3. Office Max
• Before you enter the store:
• The store is well illuminated with large
glass window walls that let you see inside
of the store. The main sign outside on top
of the door was not lit but sign on parking
lot was well illuminated. From outside
store looks clean and bright
4. Office Max • Environment
• Store uses neutral
colors
• Floor has carpet
resembles an office
• Open floor plan with
plenty of visibility to
products
• Store is quiet
• Store doesn’t feel
welcoming to stay
longer than needed to
purchase items
• Personnel
• Employees looked busy
in printer center
• Employee walking
about asking if I needed
help
• Everyone was friendly
• Everyone was wearing a
uniform
5. Petco
• Before you enter the store
• Big sign is well lit outside
• Parking lot is halfway full
• Store looks to be busy with plenty of people entering and
exiting the store
• Can see multiple dog happy to go in
6. Petco
• Environment
• Tall ceilings
• Area is well lit
• As you go into the store dog treats are
visible
• Floor is clean with big signs to show pets
and areas design for them
• Personnel
• Not many workers walking around
• Everyone looks happy to be there
• Was asked about my pet and his
name
• Employees wore uniform
7. PetSmart
• Before you enter the store
Tall glass wall
Big and bright sign outside
Can see pictures of Dogs, Cats &
Birds
Only saw one person leave the store
8. PetSmart
• Environment
• Tall ceilings
• Area is well lit
• As you go into the store pet toys are visible
• Floor is clean with big signs to show pets
and areas design for them
• Can see dog being groomed
• Personnel
• Everyone was friendly
• Everyone wore a uniform, but groomers wore
a different uniform
• Saw multiple workers stock shelfs
• Was offered a free toy for my pet after my
purchase
9. Footlocker
• Before you enter the store
Store front is well lit
Sign is big but does not stand out
from other stores around
Store looks busy with multiple
people leaving and entering
Can see employees from the
outside as they stand out
10. Footlocker • Environment
• Store seems like it wants to be
flashy
• Store is clean and well
illuminated
• Can hear music playing
• Store feels busy
• People trying out shoes
• There was an area with
special shoes the wall had a
couple of them, they seemed
special
• Shoes with flashy colors stand
out from black or white backwall
• Personnel
• Employee all wearing
same uniform
• Employees wearing
headsets
• Did not get asked if I
needed help
• Had to go and get an
employee to help me find
my size
• Employee seemed like
they were in a rush
11. Walmart
• Before you enter the store
Store sign is well illuminated
Store is a different color than
normal
Store seems small
Store has small doors
Parking lot is busy full of carts
12. Walmart • Environment
• Store looks like a
regular Walmart but much
smaller
• Store only has a
groceries area and
pharmacy
• Store doesn’t look clean
• Store feels like stuff has
been thrown around
• Personnel
• Employees are wearing
a green vest
• Employees do not look
happy
• Employees are rude
• Only visible employees
are in the check out area
• Only saw 4 employees
in the store
13. Target
• Before you enter the store
• Store has a big parking lot
• Store has neutral colors
• Carts stand out
• Parking lot is almost full
14. Target • Environment
• Store is clean
• Red signs everywhere
• Store is full
• Can faintly hear music
• Store is busy
• Store is well illuminated
• Store had a pizza store
in the front near the doors
• Personnel
• Everyone wore a red
shirt
• Employees wore name
tags
• Employees were nice
and open to conversation
• Did not feel like they
were in a hurry even with
plenty of people in the
store
