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23 Ideas for Real-Time Twitter Advertising


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Most marketers rely on data and analytics to guide strategic decisions about who to target, when and where. Often, these critical data points include things like demographics, consumer buying history, and search history.

But, there are tons of sources of data out there that marketers aren’t using -- data points that provide a treasure trove of useful information about real-time trends. Marketers can use this information to create contextually relevant ads, which ultimately resonate better with consumers than standard, cookie-cutter messaging.

We've compiled a list of 23 ways to use these real-time data "signals" for smarter social media marketing.

Published in: Social Media, Technology, Business
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23 Ideas for Real-Time Twitter Advertising

  1. 1. 23 Ideas For Real Time Twitter Ads Using Open Signals
  2. 2. Fact: Twitter activity does not happen in a vacuum. Signals and indicators from the outside world – such as inventory, traffic, TV ads, even the weather outside – can have a profound effect on the consumer behavior inside of Twitter. If you aren’t designing Twitter campaigns with these signals in mind…
  3. 3. You’re missing out on a huge opportunity! With Open Signals, you marketers can link Twitter ad campaigns to any outside data feed. ✔ Inventory ✔ Coupon redemptions ✔ Traffic ✔ Weather ✔ TV Commercials ✔ Trending Topics
  4. 4. Want to learn more? Lets look at some examples of real-time Twitter ads you can run using Open Signals
  5. 5. ECOMMERCE  
  6. 6. Increase Website Traffic If website traffic drops more than 5 percent its daily average, drive more visits by showing ads to a targeted audience on Twitter. 01.  
  7. 7. Shopping Cart Abandonment If a customer abandons their shopping cart on your website, remind them what items they’re missing out on with a Tweet. 02.  
  8. 8. Inventory-based Promotions If a specific product goes on sale, generates positive margins, and you have more than 50 in stock, trigger a Promoted Tweet. 03.  
  9. 9. RETAIL  
  10. 10. Quickly Move Surplus Product You sell a lot of products with short shelf lives. Whenever you have a surplus, trigger a Promoted Tweet with a discount to sell it quickly. 04.  
  11. 11. Get Ahead of the Competition Whenever your competitor runs a huge sale, trigger a price-match guarantee ad on Twitter. Set it to deactivate when the sale ends. 05.  
  12. 12. Get More In-Store Foot Traffic If in-store foot traffic drops below average, show geo-targeted Tweets to everyone on Twitter within a 10-mile radius. 06.  
  13. 13. TRAVEL  
  14. 14. Fill Up Your Empty Hotel Rooms Whenever you have a last-minute hotel room cancellation, trigger a Promoted Tweet immediately to advertise the vacancy. 07.  
  15. 15. Take Advantage of Airfare Sales If flights to the Caribbean drop below $300, advertise a beach vacation package to all your Twitter followers and customers. 08.  
  16. 16. Demonstrate Your Reliability Whenever your competitors planes are delayed, trigger Promoted Tweets within a 25-mile radius of that airport to advertise your own stellar reliability. 09.  
  17. 17. MOBILE  
  18. 18. Increase Mobile App Downloads Whenever downloads of your mobile app drop below average, activate a Twitter campaign targeted to mobile users. 10.  
  19. 19. Keep Mobile App Users Engaged If a user hasn’t logged into your app for more than five days, give them a gentle nudge with a Promoted Tweet. 11.  
  20. 20. Trigger or Pause Ads Via SMS The CEO emails you - you need to pause an active Twitter campaign ASAP! Text “Pause” to a pre-determined number to instantly pause your ads. 12.  
  22. 22. Support the Winning Team It’s Ohio vs. Oregon, and Ohio scores a touchdown! Celebrate the win by triggering Tweets for Ohio jerseys (excluding Oregon fans, of course). 13.  
  23. 23. Respond to Transit Delays Public transit is delayed (again!). Activate ads to promote your ride-sharing service within 5 miles of the delay. 14.  
  24. 24. Take Advantage of Organic Post Performance Automatically promote your best content by triggering ads whenever a Tweet passes a pre- determined threshold for organic performance. 15.  
  25. 25. Tap into #Hashtags OMG #TaylorSwift is totally trending right now. Show her followers where they can buy her latest CD. 16.  
  26. 26. TELEVISION  
  27. 27. Zero in on the Right Audience If a TV show is popular in certain regions, show geo-targeted Promoted Tweets for a similar show during the commercial breaks. 17.  
  28. 28. Be Multi-channel in Real-time You’re promoting a new movie. Synchronize your ad campaigns so that the movie trailer appears on Twitter within two seconds of airing on TV. 18.  
  29. 29. Vanquish Your Competition Every time your competitors’ ads show on TV, trigger your ads to appear on Twitter in the same regions, at the same time. 19.  
  31. 31. Be a Customer Service Rockstar If call center volume is unusually high, trigger Promoted Tweets to your customers that direct them to your online support page. 20.  
  32. 32. Stay Tuned to the Markets If stocks are going up, advertise a free online trading account. If they’re going down, advertise a fixed rate CD account. 21.  
  33. 33. Change With the Weather If odds of hazardous weather are high in any of 40,000 targeted metro areas, show Promoted Tweets for homeowners insurance. 22.  
  34. 34. Sell Out a Music Show When the number of available tickets to a music show dips below 50, show last- chance Tweets (and stop them as soon as the last ticket sells). 23.  
  35. 35. Ready to learn how to utilize real-time signals in your Promoted Tweets? Contact Us To Get Started