Most marketers rely on data and analytics to guide strategic decisions about who to target, when and where. Often, these critical data points include things like demographics, consumer buying history, and search history.
But, there are tons of sources of data out there that marketers aren’t using -- data points that provide a treasure trove of useful information about real-time trends. Marketers can use this information to create contextually relevant ads, which ultimately resonate better with consumers than standard, cookie-cutter messaging.
We've compiled a list of 23 ways to use these real-time data "signals" for smarter social media marketing.