Brand-Building is a process that can be engineered, managed, measured and innovated. Millions of branding dollars are directed to an entirely wrong audience. Reward people’s search efforts and put your marketing dollars where they belong. Have you measured your organic growth lately?
5. webspace > enormous growth
1.2 trillion indexed web pages online
1.7 billion internet users online
340 million social media users
210 million blogs online
source: Miniwatts marketing
16. brandbuild builds
Research the market
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Invent the brand promise
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Build a perfect brand architecture
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Implement, manage, measure and grow
17. brandbuild manages
Find the target
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Win leads, customers
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Retain repeated business
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Grow market, minds and web share
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Get highest sales, margins, authority, flexibility
18. brandbuild measures
Niche & Trends Research
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Local, Global & Mobile Presence
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SEO, Social media & top3 Positioning
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CRM & Online Reputation Management
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Web analytics, BI, Audits, Tuning & Improvement
20. your brand magnified by the cloud
search trends traffic customers niche social networks
blogs relationships search engines SEO SaaS emotions AJAX SERP
love sharing music photos profiles podcasts wiki SOAP
googlism twitter facebook tagging
chats RSS networking blogging
mash-ups
21. brandbuild digital strategy
Brochureware > Top5 in sales
One of a million > The top one
Generic company > Great Brand
Transactions > Relationships
How you look > Who you are
22. brandbuild cutting-edge tools
Outbound ads > Inbound branding
Cold calls > Hot Search
Direct mail > Social media
Emails > Blogs & RSS
Spam campaigns > CRM & leads warming
23. brandbuild real-time success
Campaign monologue > Brand dialogue
Awareness > Differentiation
Push strategies > Pull strategies
Bizplan drives the firm > Brand drives the firm
Marketing owns the brand > Customers own the brand
The business priority "improving business processes" has been the No. 1 business expectation of IT since its introduction to the CIO Agenda survey in 2005. In 2009, more than 57 percent of CIOs reported this as one of their top five business expectations. Invest in business intelligence applications and information consolidation in order to raise enterprise visibility and transparency, particularly around sales and operational performance.
How important is innovation in products, services, process and business models on your organization’s strategic agenda”?
The business priority "improving business processes" has been the No. 1 business expectation of IT since its introduction to the CIO Agenda survey in 2005. In 2009, more than 57 percent of CIOs reported this as one of their top five business expectations. Invest in business intelligence applications and information consolidation in order to raise enterprise visibility and transparency, particularly around sales and operational performance.
Social web grows x3 faster than internet and x4 faster than other digital media penetration. If Facebook was a country, it will be the fourth by population after China, India & USA. Facebook will outpace Google by the end of 2009. Google is feeding a giant that will soon out grow them.
“ He, who rejects change is the architect of decay” (Harold Wilson) It’s always better to get a rough answers to the right questions than a detailed answer of the wrong ones. Show up at the right place, at the right time, in front of the right people. Do the right things right.
Globalism removed barriers, but we created Tribes. Intimate worlds, they can understand and participate in. Brands are tribal gods, each ruling a different space, with ability to strike a connection from the very first click of the mouse. Ensure that your product will find and stimulate the customer’s emotional G-spot. Are you still searching the magic button?
Don’t put the cart in front of the horse. In the beginning of the brandbuild process and marketing strategy stays THE SEARCH. Smart marketers use the Search at the start of a project, not as an afterthought.
It's not about what you think people need and want. It's about what they Search.
What goes online, stays online. You define quarterly campaigns, which lead nowhere. People seek, process and share your brand in seconds. 1.7 billions of them. SEARCH has fundamentally changed the way we build and manage brands. Become #1 or 2, redefine your space or move to a different tribe.
It's not about what you are saying about yourself It's about what they are saying about you when you are not online. Viral growth can be engineered as all other distribution strategies. Innovation means building and optimizing your viral loop and funnel.
Millions of branding dollars are directed to an entirely wrong audience. It’s not about black-box magic. It’s about brand-building. Reward people’s search efforts and put your marketing dollars where they belong.
Without a communication and search strategy, your brand won’t reach the destination. When it reaches, 60% of the people will stay less than 6 seconds before hopping of somewhere else. You can’t imagine how fast we will build a huge and hard-earned web traffic, but it has to be used & converted.
It takes Focus, Strategy, Creativity, Logic and Magic to Build a great Brand. Which tribe you want to join today?
Brand-building is a process that can be studied, engineered, analyzed, learned, taught, replicated, innovated and managed .
Web analytics, brandmetrics, buzzmetrics, usability biometrics. Have you measured your organic growth lately?
What enters the cloud stays there. Today, with the amplification and magnification of digital space, brands can be built faster than before, with positive spin from the crowd, with colossal amount of energy. YOU CAN’T buy this kind of brand exposure offline and position your brand in a way that transcends functional benefits.
We will give you a real market insights and new niche ideas in less than 5 days. Using a roster of worldwide research databases, you will never skew or loose the focus.
Don’t look for tiny improvements of yesterday’s. Go for the huge worldwide trend of tomorrow.
Today, with the amplification and magnification of digital space, brands can be built faster than before, with positive spin from the crowd, with colossal amount of energy.
The efficiency of the funnel is the percentage of users who make it all the way through. One of fundamental equations of viral growth is k=ecdot I where “e” is the efficiency of your loop and “i” is the average steps ahead. k is the average number of additional customers each new user brings in. If k > 1 you get viral growth .
The winners are those who have a clear and efficient strategy , the ability to capitalize new market opportunities as its environment evolves and have prepared for the changing times ahead . Don’t fail to take advantage of one of the most seismic changes ever to affect your industry .