1. Mark Garland
818.438.7740 | markdgarland@gmail.com | www.linkedin.com/in/markdgarland
SU MMA R Y
Digital Marketing | Project Management | Reputation and Branding Specialist | Social Media & Video
I'm a passionate digital marketingprofessionalandstorytellerwithastrongsense of traditional andgrassroots
communications,publicrelations,and relationshipbuilding.Mywide range of experience andtechnical knowledge
makesme an effectiveprojectmanagerandthoughtleader.I’m able tobothsupportanddirectgraphicdesigners,
developers,andcreative/contentteamplayersaswell asothermarketers. Withover15 yearsof experience,Iam
able to alignthe manycommunication/awarenesschannelsthatare available. Utilizingkeeninsightdue diligence, I
am able to successfully generateandtrackconsistentmessagingacrossmultipledevicesandplatforms.Utilizing
transparency,relevanceandbestpractices,an organicMCM synergy isbuiltthat will increase familiarityaboutyour
business,engageyouraudience more fully,andbuild alastingcommunityof advocates.I’mresultsoriented,agile
minded,people centricandacommunicationsspecialistfocusedon problemsolving,innovation,andstrategy.
 Content/Campaign Development and Strategy
 Web Strategy and Omni-Channel Delivery
 Analytics,SEO, SEM, SMS, CRM, CMS
 Project/Vendor Management and Logistics
 Contracts | Negotiations | RFP Strategy
 Cross Functional Collaboration
 Web Strategy and Video Content Creation
 Public Speaking, Mentoring, Coaching,Team Building
 Branding and Social Media Specialist | eCommerce
 Event Coordinator | Community Relations
PR OF ESSI ONA L EX PER I ENCE
Amgen, Newbury Park, CA 2016
SeniorAssociate ProjectManager| ClientFacingBusinessAnalyst(CFBA)
 Web Oriented ProjectManagement
 Drove WebsiteBuilds | Deployment
 Pushed Web Updates and Managed All Web
Related Activity | Service Ticket Utilization
 Launched MultipleInitiatives Simultaneously
 Monitored Vendors and Maintained Effective
and ConciseCommunication
 Led Kickoffs | Kept Deliverables on Track
 Continued Support Duringa Project’s Lifecycle
 ProactivePlanningand Risk Mitigation
 Veeva Systems Coordination (Amgen Compass)
 CRM Website Eco-System Planning
 Opportunity to Assess New Technology
Solutions and Stratagem
 Contracts | Negotiations | Budgeting
 Vendor Analysis
 Daily Cross Functional Collaboration | Interface
 Responsiblefor 11 Amgen Brand Websites
 Collaborated with Peers to ProblemSolve
 Stepped in to ProblemSolve When Warranted
 Kept MLR (Medical Legal Review) Aligned with
Project(s)
 Improved Engagement with Patients and
Health Care Providers
First Auto Group, Simi Valley, CA 2016
Digital MarketingManager
 Website | Online| Social Media Management
 Daily Content and Creatives Leadership
 Vendor Management
 Developed and Launched MultipleWebsites
(Honda | Nissan | Kia) IncludingContent
 Trade Shows and Logistics
 Contracts | Negotiations
 Video | Reputation | Community Marketing
 Daily Cross Functional Collaboration | Interface
 Investigated and Executed New Protocols

2. Mark Garland
818.438.7740 | markdgarland@gmail.com | www.linkedin.com/in/markdgarland
Northridge Toyota | Scion, Northridge, CA 2015 - 2016
Digital MarketingManager
 Website | Online| Social Media Management
 Daily Content and Creatives Leadership
 Video Marketing & Reputation Management
 Daily Cross Functional Collaboration | Interface
 49% Increasein Internet Service Appointments
 58% Increasein Overall Repair Orders
 100%+ IncreaseToyota WebsiteClicks
 55% Increasein Overall New Service Clients
 70% IncreaseWeb Service Appointment Shows
 156% Increasein Email MarketingGross in only
3 months | 50%+ Increasein Facebook Likes
 Worked with LA Times, Daily News,
Telemundo, Northridge Mall,Time Warner
Cable, NV YMCA in PR and Marketing Capacity
 Complete Re-Brand of Toyota & Scion |
Regular B2B Interaction to Support Growth
 Managed over 30 Vendors (IncludingPPC,SEO)
Simultaneously includingbutnot limited to:
Autobytel, LotLinx, CarsDirect,Sister
Technologies,Dealer Fire, Vin Solutions,CDK,
AutoTrader (KBB), CarBio,Edmunds, AdTaxi,
Showroom Logic, 3Birds,XTime and others
AGLAIA SOFTWARE, INC., CALABASAS, CA 2009 - 2015
Marketing& SalesDirector| Communications Specialist| Web& Social MediaStrategist |e-Commerce Specialist
 Led Communication Management & Branding
 SEM | SEO | CRM (e.g. Salesforce.com)
 Managed Marketing & Web Strategy
 100%+ Increasein Overall Sales in OneYear
 Regular Content and Creatives Leadership
 Managed Google AdWords/Analytics
 Trend Analysis | Technology Management
 Cross Function Coordination | Interaction
 Became 3rd Ranked in Industry After 2nd Year
 Managed Trade Shows | Brand Awareness
 Specialized in Omni-Channel DeliveryB2Bwith
companies such as:Charles Schwab,
MarsPetcare,United States Air Force & Navy,
Dow, Progressive,Whirlpool, MIT& Herbalife
CRF Solutions, Inc., Simi Valley, CA 2007 - 2009
Commercial CollectionsTrainingSupervisor
 Supervised Commercial Collection Department
 Completed IACC Certification
 Worked Closely with Fortune 500 Clients
 Regularly Exceeded Revenue Quota
 Created New Procedures | Protocols
 Daily B2B Communication
Globalnet Data Services, LLC, Porter Ranch, CA 2004 - 2006
Data ProgrammingAnalyst
 Data Programmer | Manager
 Entertainment Industry Data Specialist
 Coordinated Office Network
 B2B Client Satisfaction & Retention
EDU CA TI ON
Bachelor of Arts in English | Emphasis in Creative Writing
California State University, Northridge
References and letters of recommendation available upon request