TRIZ: The Best Available Innovation Engine Today

T107-TRIZCON2016 - Page 1!
Copyright © 2016 Goldense Group, Inc. All Rights Reserved.
TRIZ
Goldense Group, Inc.
1346 South Street
Needham, MA 02492
Phone 781-444-5400
P. O. Box 350
Dedham, MA 02027
Fax 781-444-5475
www.goldensegroupinc.com

Bradford L. Goldense
March 3, 2016
GGI
The Best Innovation Engine
Available Today

TRIZ: THE BEST INNOVATION ENGINE AVAILABLE TODAY
Agenda & Table of Contents
1346 South Street
Needham, MA 02492
Phone 781-444-5400
P. O. Box 350
Dedham, MA 02027
Fax 781-444-5475

This document contains privileged
and/or conﬁdential information
and is intended only for the use of
the addressee. Any reproduction of
this document without the express
written consent of Goldense Group,
Inc. is prohibited.!
Copyright © 2016


All Rights Reserved.

ISBN10 NA

ISBN13 978-1-937115-17-3

TABLE OF CONTENTS PAGE!
Global Adoption of TRIZ !3!
Industry Penetration of TRIZ !9!
Future Scenarios for TRIZ !16!
Summary ! !23!
References ! !25!

1346 South Street
Needham, MA 02492
Phone 781-444-5400
P. O. Box 350
Dedham, MA 02027
Fax 781-444-5475

GGI
TRIZ
Global Adoption of TRIZ

Global Adoption: Countries With TRIZ-Certified Professionals
CPD-424550a!
Data Sources: (1) MATRIZ Web Site http://matriz.org/matriz-offices/council-on-expertise-and-
methodology-cem/certification/lists-of-certified-triz-specialists/, December 31, 2015; (2) Altshuller
Institute Spreadsheet Analysis of Certifications by Level/Year/Country, December 31, 2015.
50

COUNTRIES

With TRIZ-Certiﬁed Professionals

Source: Goldense Group, Inc., Needham, Massachusetts.

Global Adoption: Global Cumulative Growth By Year - All Levels
CPD-424550b!
23%

38%

47%

45%

40%

47%

38%

25%

Global Adoption: Global Cumulative Growth By Year - By Level
CPD-424550c!

Global Adoption: Current Penetration By Country - All Levels
CPD-424550d!

65%

35%

Global Adoption: Current Penetration By Country - By Level
CPD-424550e!

MOST EXPERTS!
• Russia = 119!
• South Korea = 22!
• United States = 20!

1346 South Street
Needham, MA 02492
Phone 781-444-5400
P. O. Box 350
Dedham, MA 02027
Fax 781-444-5475

GGI
TRIZ
Industry Penetration of TRIZ

Industry Penetration: Evolution of Innovation Tools
Explosion and Turnover in Available Tools
4 Readily Accessible Tools
Meditation
Yoga
Six Thinking Hats®
Osborn's List
[TRIZ initially developed in 1946 in USSR
not available in US until 1992]
1970--2001--2006
1970
2001
2006
Source: Goldense Group, Inc., Needham, MA, 2006.
CPD-228520a!

Industry Penetration: 2001 Master List of Tools & Software Packages
ACTAAdvantage
AliahThink [Math-Based DSS]
Axon Idea Processor
BrainStormer
Brainstorming 1.0.1
Brainstorming Toolbox
CAVE [Virtual Reality]
CK Modeler
CM/1
ComedyWriter
Corkboard/Three by Five
CreaPro
Creative Whack Pack
Decision Explorer
Dramatica
DynoNotePad
Genius Handbook
GroupSystems
Grouputer
Idea Generator Plus
IdeaFisher
Ideation International [TRIZ]
IDEGEN++
In Control
InfoDepot
Innovation Toolbox
Inspiration
Invention Machine [TRIZ-Like]
Max Think
MicMac
Microsoft Word (Outlining Feature)
Microsoft Word (Thesaurus)
Mind Mapper
MindMan
MoonLite
MORE
Paramind
Personal Best 3.1
Plot Prompt
Plots Unlimited
PowerPoint
Scriptware
Serious Creativity [DeBono]
Simplex
Sirius
SmartOrg [Math-Based DSS]
StoryBuilder
StoryCraft
StoryCraftNew for Writers
SuperMemo
The Creativity Machine
The Electric Brain
The Electric Mind
The Solution Machine
Thoughtline
Thoughtpath
Turbo Thought
Visimap / InfoMap
VisionQuest
Visual Outliner
WinGrid
WordPerfect (Thesaurus)
YeahWrite
CPD-228500!
TRIZ!
Was Not!
"Generally Available"!
In!
2001!

Industry Penetration: 2001 vs. 2006 Comparison of Tools & Software Packages
Significant Turnover in Available Tools
90 Total number of tools listed by combining 2001 & 2006
inventories, after eliminating duplicates
36 Discontinued
40% Discontinued
19 New Tools
21% New Tools
2001--2006
2001--2006
2001--2006
CPD-228520b!

Industry Penetration: 2006 Master List of Tools & Software Packages
CPD-228501a!
Outliners, Sketchpad and/
or Text Manipulators
Axon Idea Processor
BrainMine
BrainStorm
Dramatica
MaxThink
Microsoft Word (Outlining)
Microsoft Word (Thesaurus)
Microsoft PowerPoint
MindManager
MINDMAP
MindMapper
MORE
Paramind
Plots Unlimited
Scriptware
StoryBuilder
Thoughtline
Visimap
Visual Outliner
WordPerfect (Thesaurus)
Self Help/Group Help
Access Your Sub-Conscious
Association Via Abstractions
of Topics & Candidate
Solutions
Sylvia Web BrainStormer
Brainstorming 1.0.1
Brainstorming Toolbox
Creative Whack Pack
Creator Studio
Decision Explorer
Creative Thinker
(formerly Idons-for-Thinking)
Inspiration
Meditation
Osborn’s List
Scenarios
Six Thinking Hats
Storyboarding
The ah ha Discovery Deck
Visual Concept
Yoga
Emphasis on Sharing
Knowledge
GroupSystems
GrouputerNet
iBank
Idea Management
Jenni
wiki
Emphasis on Sharing &
Structuring Knowledge
BrainEKP
Brightidea.com
Compendium
CREAX Innovation Suite
Idea Central
Idea Manager
KJ Method
Emphasis on Sharing, Struct-
uring & Increasing Knowledge
Goldfire Innovator
Innovation Workbench
Lead Users
TriSolver4.net
TRIZ
USPTO Patent Research Tools

Industry Penetration: USPTO Search vs. Tools With TRIZ Underpinnings
CPD-228016b1!
$100$1,000$10,000$100,000
Tools for
Self Help
Tools with
Emphasis on
Sharing Domain
Knowledge
Tools with Emphasis
on Sharing &
Structuring Domain
Knowledge
Tools with Emphasis on
Sharing, Structuring &
Increasing Domain
Knowledge
USPTO
Goldfire
CREAX
Innovation Workbench
TriSolver
Others
CostofOwnership*forToolorSoftware
*Ownership = Acquisition + System Implementation + Learning Curve

Industry Penetration: Top Innovation Tools Utilized By Industry
QUESTION: E1. Are any of the tools below “currently available to employees?” If so, are they “used on occasion,” or
“fully embedded in our approach” during product management, product design, product development, or project
management activities at your company? [Check One Box For Each Tool ..or.. Leave Blank If Line Item Is Not Available
Through Your Company]
Number of Respondents = 208, Margin of Error = +/- 6%

08PDMS-E1-E1v1!
Microsoft PowerPoint!
Microsoft Word (Outlining)!
Microsoft Word (Thesaurus)!
US Patent & Trade Ofﬁce Website!
Wiki [Any Type]!
TRIZ!
Blue Ocean Strategy!
MindManager!
BrainStorm!
MINDMAP!
StoryBoarding [iMenu, Others]!
Six Thinking Hats!
WordPerfect (Thesaurus)! 7%!
10%!
11%!
14%!
14%!
15%!
19%!
21%!
38%!
53%!
99%!
99%!
99%!
110!
207!
207!
207!
80!
44!
39!
32!
30!
29!
23!
21!
15!
Limited Use!
Used Occasionally!
Fully Embedded!
0%! 10%! 20%! 30%! 60%! 70%! 80%! 90%!100%!40%! 50%!
# In Italics Indicates!
# Of Companies!
Responding!
GGIRESEARCH!

1346 South Street
Needham, MA 02492
Phone 781-444-5400
P. O. Box 350
Dedham, MA 02027
Fax 781-444-5475

GGI
TRIZ
Future Scenarios for TRIZ

Future Scenarios: Origin & History Timeline
CPD-424011a!
Genrich Saulovich Altshuller
10-15-26 to 9-24-98
Soviet Navy, Invention Inspections Dept.
1946: Started TRIZ.
1950: Wrote A Letter To Stalin. Arrested. 25 Year Sentence.
1953: Stalin Died
1954: Altshuller Released.
1956: First Paper Published.
1969: 40,000 Patents Reviewed.
1989: Russian TRIZ Association.
1995: Altshuller Institute, Boston.

Future Scenarios: Selected Limitations - Investment Levels & Experience Required
Significant training required: Historically, several hundred
hours per person, GGI now estimates at least 15 days.
Sensitive to accurate generic problem definition (based on the
specific problem) to identify conflicts (opportunities) for
innovation.
Requires individuals doing data searches to collectively have
technical knowledge across multiple domains, or access to
technical knowledge across multiple domains.
Requires understanding of technical trends in multiple domains
as a sanity check on proposed solutions.
Training
Problem
Definition
Multiple
Domains
Technical
Trends
CPD-424052!

Future Scenarios: Selected Limitations - Tens Of Thousands Of Combinations
Characteristics Technologists Optimize
Inventive Principles
Fundamental Patterns of Technical Evolution
Physical Contradictions
TRIZ Analysis:
• Function Types
• Function Ranks
Standard Inventive Solutions
Every effort should be made to develop a "mass market cut of
TRIZ" so as to create a "standard reference model" that can
be adopted by en masse.
39
40
8
4
4
3
76
GGI Comment
CPD-424450a!

Future Scenarios: Move Forward In The Process
CPD-226720!
CONCEPT! DEFINITION! DESIGN! DEVELOP! LAUNCH! COMMER-
CIALIZE!
SERVICE!
CONCEPT! TECHNICAL
STUDY!
APPROVED!
FOR!
EXPLORATION-DEVELOPMENT!
GENERAL!
INTERNAL-MARKET!
AVAILABILITY!
END!
NEW!
PERIOD!
KNOWLEDGE!
TRANSFER!
EXPERI
MENT!
VALIDATE! SUPPORT!
ADVANCED RESEARCH or ADVANCED DEVELOPMENT!
PRODUCT DEVELOPMENT!
ENTERPRISE PROCESS

PROJECT PROCESS

ENTERPRISE PROCESS

CURRENT TRIZ DEPLOYMENT
GROWTH OPPORTUNITIES

Future Scenarios: Further Penetrate The Base Practice
Raise TRIZ awareness to the CXO level, specifically CMO, CTO, CIO
[Innovation], and CFO.
Move TRIZ forward to the early stages of advanced and product
development.
Form TRIZ alliances with like-minded innovation tools and bodies of
knowledge: Solid Modeling, DFMA, Quality, VE tools.
Amplify TRIZ alliances with semantic engine providers.
Embed TRIZ into college and technical school curriculums.
Create a global TRIZ standards organization or consortium.
• Document a TRIZ BOK or WIKI.
• Synthesize a "mass market cut of TRIZ" so as to create a "standard
reference model" that can be adopted by en masse.
• Standardize the number of certification levels.
• Establish minimum thresholds for certification credentials and
trainer credentials by level.
• Determine requirements for software providers to claim TRIZ-
based functionality.
Further Penetrate
Today's Markets
CPD-424920a!

Future Scenarios: Embrace Expansion & New Horizons
Automate the lowest one or two levels of TRIZ certification to be on-
line.
Develop an open portal for academic exchange of TRIZ knowledge
and information.
Take a Red Hat approach to mass software for a/the TRIZ standard
reference model.
Explore government and regulatory contracting processes to include
requirements for TRIZ analyses.
Form TRIZ alliances with adjacent innovation tools and bodies of
knowledge: Six Hats, Brainstorming, Mind Mapping, IP techniques.
Work with professional associations to include TRIZ modules in their
BOKs and/or name TRIZ as a Best Practice.
Encourage TRIZ sub-BOKs outside traditional mechanical and
electromechanical industries: Life Sciences, Medical/Devices.
Move TRIZ Into
The Digital Era
Expand Into
Adjacent Markets
Seed New
Markets
CPD-424920b!

1346 South Street
Needham, MA 02492
Phone 781-444-5400
P. O. Box 350
Dedham, MA 02027
Fax 781-444-5475

GGI
TRIZ
Summary

Summary: The BOK Is Still Young
TRIZ
was translated into English
in approximately 1990.
TRIZ
has recently entered the period
of its greatest growth!
Bodies of Knowledge
take 4-6 decades or longer
to standardize and mature.
TRIZ
should have many good years ahead!
Make it so!
CPD-424920c!

REFERENCES

– Not Previously Cited –

Altshuler, Genrich. 40 Principles: Triz Key To Technical Innovation. Technical Innovation Center,
1995.

Braham, James. Inventive Ideas Grow On Triz. Machine Design, October 12, 1995.

De Bono, Edward. Six Thinking Hats. Little, Brown & Company, 1985.

Goldense, Bradford L. 2008 Product Development Metrics Survey: Research Summary. Goldense
Group, Inc., May 15, 2008.

Langevin, Richard. TRIZ: Technology for Manufacturing Innovation. The Altshuller Institute For
Triz Studies, April 8, 2015.

Rantanen, Kalevi and Domb, Ellen. Simpliﬁed: Triz - New Problem-Solving Applications For
Engineers And Manufacturing Professionals. St. Lucie Press, 2002.

Todhunter, James W. Innovation & Semantics: The Integration of Inventive Problem Solving with
Semantic Concept Retrieval. Invention Machine Corp., September 26, 2012.

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