This is the completely rewritten version of my 1st presentation 'Web 2.0 and your Bank'. That presentation talked more about the technology behind Web2.0 and this presentation discusses how consumers are leveraging these technologies to do cool and interesting things and how bankers need to retool their marketing strategies to start engaging customers in these ways that they want to engage.

1. Web 2.0 and your Bank
Version 2.0
Brad Garland, CEO
The Garland Group
brad@thegarlandgroup.net
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2. - FFIEC Audits
- Risk Assessments
- Penetration Testing
- Social Engineering
- Build Great Web Apps
for bankers
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3. RiskKey.com
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4. Banktastic.com
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5. “Web 2.0 is the network as platform, spanning
all connected devices; Web 2.0 applications are
those that make the most of the intrinsic
advantages of that platform: delivering software
as a continually-updated service that gets
better the more people use it, consuming and
remixing data from multiple sources, including
individual users, while providing their own data
and services in a form that allows remixing by
others, creating network effects through an
quot;architecture of participation,quot; and going
beyond the page metaphor of Web 1.0 to
deliver rich user experiences.”
- Tim O’Reilly
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6. “network as a platform”
“rich user experiences”
“architecture of participation”
“a collective intelligence”
“wisdom of crowds”
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7. The Garland Group
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8. Locations
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9. Machines
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10. Documents
Web 1.0 The Garland Group
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11. People
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12. Cultural Shift
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13. News
Information
Mass Media
Advertising
Data
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14. Read-Only Culture
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15. News Blogs
Information Wiki’s
Mass Media Video/Podcasts
Advertising Personal Reviews
Data Niche Content
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16. Read-Write Culture
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28. The Technology
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29. RSS
Really Simple Syndication
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31. RSS Feed
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32. RSS Feed
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34. The Garland Group
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35. Blogs
- Free
- Setup in minutes
- RSS enabled
- Search Engine Friendly
- Engages Customers!
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37. blogsearch.google.com
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38. blogsearch.google.com
RSS
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39. Where do I start?
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40. Just Listen.
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41. Start slowly.
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42. Be Authentic.
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43. What are my customers
doing online?
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Source: Jim Bruene | netbanker.com
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Source: Nancy Feig | financetech.com
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59. FYI
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60. Web 2.0 and your Bank
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61. Web 2.0 and their Bank
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62. Thanks for your time.
Video and PDF slides at:
blog.thegarlandgroup.net
Brad Garland, CEO
The Garland Group
brad@thegarlandgroup.net
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