1.
Teaching Business Communication
in the Midst of a Mobile Revolution
Why You Must Teach Your
Business Communication Course within a
Mobile Context by 2015

2.
The Mobile Revolution Has Two Parts
A hardware revolution (where computers are shifting to mobile devices
like smartphones and tables), and
A software revolution (which is the mobile apps that will run on those
devices). That means the rise of mobile apps for all business functions is
a rapidly accelerating trend that no one can ignore.

3.
Mobile has become the primary communication tool for
many business professionals, including a majority of
executives under the age of 40.

4.
In early 2014, the landscape in which businesses
operate changed forever when Internet usage on
mobile devices exceeded PC usage.

5.
Nine-two percent of executives own a
smartphone they use for business.

6.
Eighty-six percent of executives use their tablet and 72
percent use their smartphone to conduct research for
products or services for the business by which they’re
employed.

7.
Two-thirds of small businesses say they wouldn’t
be able to survive without mobile technology.

8.
More than 50 percent of small businesses use
mobile for remote work.

9.
Small businesses are increasingly reliant on mobile apps for day-to-day
operations. Three-quarters of small businesses report they use mobile
apps. The most popular app usage (in rank order) is for GPS/navigation,
social media marketing, document management, location-based
services, time management, travel and expense tracking, debit/credit
payments in the field, and conferencing.

10.
Whether the day-to-day focus is business management,
marketing, sales, SEO (search engine optimization), social
media, advertising, software development, or customer
relationship management, the mobile device is increasingly
becoming the dominant tool for work and communication. As
a result, it should become a chapter-by-chapter topic in every
business communication classroom.

11.
A Sampling of How Business Are Using Mobile Devices and Apps
Create, view, and edit Microsoft Word, Excel, and PowerPoint documents on
mobile devices.
Give presentations on an iPad.
Fill in forms, sign, and return documents from mobile devices.
Use mobile phone technology, QR codes, to give customers more
information. By using a QR scanner on a mobile phone, customers can use
the codes to take them directly to a webpage, to get a coupon, or even to
get a discount.
Using a combination of an inventory software app and a barcode scanner
app, an inventory can be tracked and checked on a mobile phone. A
variety of apps also make it possible to track packages being received or
delivered.

12.
Mobile Communication
Is a Game Changer
Venture Capitalist Joe
Schoendorf says, “Mobile
is the most disruptive
technology that I have
seen in 48 years in Silicon
Valley.”
Research Maribel Lopez calls mobile “the biggest
technology shift since the Internet.

13.
"Bovée and Thill are the only authors who explain and
illustrate in every chapter how mobile is revolutionizing
business communication.
“Surprisingly, although we’re in the midst of a mobile
revolution, no other business communication authors
cover mobile business communication, which should tell
you everything you need to know about which authors
keep their textbooks current.”

14.
To teach your business communication course within a mobile content,
adopt one of Bovée and Thill’s business communication textbook’s listed
below. No other business communication textbooks on the market cover
mobile business communication.
Business Communication Today, 13th Ed.
To be published January 2015
Business Communication Essentials, 7th Ed.
To be published January 2015
Excellence in Business Communication, 12th Ed.
To be published January 2016
Here’s how to order an examination copy of these texts from your
local Pearson Education representative.

15.
A Preview of the Major Topics about Mobile Business Communication
Integrated into Bovee and Thill’s New Editions in 2015 and 2016
The Rise of Mobile as a Communication Platform
How Mobile Technologies Are Changing Business Communication
The Unique Challenges of Communication on Mobile Devices
Ethical and Legal Issues in Mobile Communication
Mobile Communication Etiquette
Using Mobile Tools for Collaboration and Teamwork
Mobile Variations in Cross-Cultural Communication
Advantages and Disadvantages of Mobile Media
Writing and Reading on Mobile Devices
Message Design and Formatting for Mobile Devices
Optimizing Content for Mobile Devices
Mobile Considerations in Social Networking, Blogging, Video, and Other Media
Using Mobile Technologies to Improve Routine Communication
Creating Promotional Messages on Mobile Devices
Visual Media on Mobile Devices
Research Using Mobile Devices
Using Mobile Devices in Presentations
Mobile Devices in the Job Search Process
Mobile Aspects of Personal Branding

16.
A Complimentary Set of
Seven Infographics about
Mobile Business
Communication Is Available
on SlideShare. Click each
infographic to see it full
screen.

17.
Visit Bovée and Thill’s Online Magazine,
How the Mobile Revolution Is Changing Business Communication

18.
“Business communication instructors who don’t
recognize now that mobile should be integrated
throughout their textbook and be a central part of their
course will rapidly experience the declining relevancy of
their course to today’s students.”
For a wealth of free business communication resources, visit
Bovee and Thill’s Business Communication Blog.

19.
See this informative and well-illustrated slide presentation about
mobile business communication:
How Mobile Technology Is Revolutionizing Business Communication
Also, compare your current text’s coverage of mobile business
communication to Bovee and Thill’s texts.
Can Your Business Communication Text Pass This Test of Essential
Mobile Coverage?

20.
Sources
Slide 2. Daniel Burras, HuffPost Blog, “Mobile Apps Will Transform All Business Processes: Is Your Company Ready?, March
31, 2014. http://www.huffingtonpost.com/daniel-burrus/mobile-apps-will-transfor_b_4688878.html
Slide 3. “The Rapid Rise of Mobile Business Communication,” Bovee and Thill’s Business Communication Blog, September
20, 2014. http://blog.businesscommunicationnetwork.com/2014/09/20/the-rapid-rise-of-mobile-business-communication
Slide 4. “Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began,” Search Engine Watch, July 8, 2014.
http://searchenginewatch.com/article/2353616/Mobile-Now-Exceeds-PC-The-Biggest-Shift-Since-the-Internet-Began
Slide 5. Jolie O’Dell, “How Small Business Are Using Mobile,” Mashable, http://mashable.com/2011/06/08/smb-mobile
Slide 6. Jolie O’Dell, “How Small Business Are Using Mobile,” Mashable, http://mashable.com/2011/06/08/smb-mobile
Slide 7. Anita Campbell, “10 Ways to Use Mobile Devices to Run Your Business,”
November 10, 2014. http://smallbiztrends.com/2010/09/mobile-devices-to-run-your-business.html
Slide 8. Untethered Executive--Mobile, Accessible, Connected--Smartphones, Tablets, Laptops: Age of Business Mobility, July
19, 2012. http://bizshifts-trends.com/2012/07/19/untethered-executives-mobile-accessible-connected-smartphones-tablets-
laptops-age-of-business-mobility/
Slide 9. Jolie O’Dell, “How Small Business Are Using Mobile,” Mashable, http://mashable.com/2011/06/08/smb-mobile
Slide 10. Jolie O’Dell, “How Small Business Are Using Mobile,” Mashable, http://mashable.com/2011/06/08/smb-mobile
Slide 11. Anita Campbell, “10 Ways to Use Mobile Devices to Run Your Business,”
November 10, 2014. http://smallbiztrends.com/2010/09/mobile-devices-to-run-your-business.html
Slide 12. “The Rapid Rise of Mobile Business Communication” Bovee and Thill’s Business Communication Blog, September
20, 2014. http://blog.businesscommunicationnetwork.com/2014/09/20/the-rapid-rise-of-mobile-business-communication