Mobile has become the primary communication tool for many business professionals, including a majority of executives under the age of 40. In early 2014, the landscape in which businesses operate changed forever when Internet usage on mobile devices exceeded PC usage.
Nine-two percent of executives own a smartphone they use for business. Eighty-six percent of executives use their tablet and 72 percent use their smartphone to conduct research for products or services for the business by which they’re employed.
Two-thirds of small businesses say they wouldn’t be able to survive without mobile technology. More than 50 percent of small businesses use mobile for remote work.
Small businesses are increasingly reliant on mobile apps for day-to-day operations.
Three-quarters of small businesses report they use mobile apps. The most popular app usage (in rank order) is for GPS/navigation, social media marketing, document management, location-based services, time management, travel and expense tracking, debit/credit payments in the field, and conferencing.
Whether the day-to-day focus is business management, marketing, sales, SEO (search engine optimization), social media, advertising, software development, or customer relationship management, the mobile device is increasingly becoming the dominant tool for work and communication. As a result, it should become a chapter-by-chapter topic in every business communication classroom by 2015.