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Bovee and Thill Blog Hall of Fame - Apple

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PowerPoint slide to accompany "Hall of Shame and Fame: Apple Statements Regarding Apple Maps "

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Bovee and Thill Blog Hall of Fame - Apple

  1. 1. Bovée and ThillBusiness Communication Hall of Fame Apple’s Tim Cook apologizes and offers to help
  2. 2. After a customer uproar, Apple apologizes and offers tohelp Opens with an acknowledgment and a real apology Offers some explanation for the product Huge numbers here are meaningless to frustrated customers Directs customers to competitive products, a classy and respectful move Ends on a positive and respectful note Bovée and Thill Business Communication Hall of Fame Source: http://www.apple.com/letter-from-tim-cook-on-maps/

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