Western Pacific Truth About Social Media
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Adam Franklin gave this keynote at the Western Pacific conference in Melbourne on Thurs 25th Oct, 2012.
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Western Pacific Truth About Social Media
- 1. The Truth About Social Media for Advisers • Is it a Fad? • Your worst fears • Twitter, Facebook, Blogs, Email & YouTube • Social Media Strategy for Advisers • Q&A Adam Franklin, Marketing Manager
- 4. @Franklin_Adam @Bluewire_Media Tweet Tweet! #Western
- 5. Show of hands show of hands?
- 7. Weiner-gate
- 8. Tools
- 9. Don’t have time? No time?
- 11. Monitor
- 12. Relax…
- 13. Just like real life!
- 14. Twitter
- 16. 1 referral in 24 hours
- 19. 1. Facebook 2 referrals in 10 minutes comments
- 20. 1. Facebook 8 referrals in 1 day comments
- 21. 1. Facebook Faceboo comments
- 22. Blogging Attracts More Visitors Source: Data from over 1,500 businesses - http://bit.ly/XDkQV
- 23. INVEST
- 24. Remarkable 23
- 25. Done the work
- 26. $1 spent $41 return Email Marketing
- 27. Email is best. Remember 1995?
- 28. Darren Rowse aka @ProBlogger
- 29. Dear Rich
- 31. Will It Blend? Cost? $50 Views: 10,656,840 Total Video Views: 192,351,121 700% Results?
- 32. 31
- 33. 1. Set up pages Social Strategy - Beginner
- 34. 1. Set up pages 2. Secure your URL Social Strategy - Beginner
- 35. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing Social Strategy - Beginner
- 36. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen Social Strategy - Beginner
- 37. 1. Set up pages 2. Secure your URL 3. Publish content & enable sharing 4. Watch and listen 5. Join in Social Strategy - Beginner
- 38. Social Strategy - Intermediate
- 39. 75% information 23% compare 2% ready to buy Nurture with love 38
- 40. Universe 39
- 41. Web Strategy System 40
- 42. Measure & Improve 41
- 43. What would you do?
- 44. What would you do?
- 48. 46
- 54. Up 55% Up 107% (@replies) Sales
- 56. “Train hard, win easy” Sean Bowes 54
- 58. Thank you. ! Adam.Franklin@BluewireMedia.com.au @Franklin_Adam If you’d like a hand with your social media, please get in touch! 1300 258 394 Connect
Editor's Notes
- Stand. Pause. 4Fs. \n
- Unfortunately I didn&#x2019;t understand the value of a financial adviser when the GFC hit. I recall those dreaded days in 2008 when the stockmarket crashed and crashed again!\n\nFelt like I was in my own nightmare &#x2013; Poster Boy of &#x2018;what not to do&#x2019;. I&#x2019;ve learnt a lot since then, but if I often think, if I had an adviser at the time would I have had to make 8 margin calls &#xF04C;. \n\n<blank> \n\nGOOD NEWS. Now is best time to me marketing your business. \nBEST TIME to market\nWEB TOOLS (free) \n\n1-2-3 warm the brain up. Scientifically proven to make you smarter, so know you&#x2019;re smarter now than when you walked in!\n
- Best stat &#x2013; 14% vs 78%. Best form of marketing...? WOM + Referral. Social is WOM on STEROIDS. \n\nSocial media is a bit like coming to FULL DAY WORKSHOP STRANGERS &#xF0E0; ACQUAINTENCES &#xF0E0; FRIENDS &#xF0E0; CUSOTOMERS\n\nSM is about People. Earning Attention. Building Trust & Nurturing Relationships.\n
- DRAW OB WHITEBOARD\nWho&#x2019;s on Twitter...? Everyone else can tune out for 30 secs. \n\nNot offended if you look at your phone. Only if you&#x2019;re tweeting. \nI&#x2019;ll be checking my phone during the videos for tweets. And i know where your sitting if anyone saying anything nasty about! \n
- Uses Social Media?\nSuccess with Social Media?\nMove country? STAND UP: Who has a website? Email Marketing? Facebook? Blogs? YouTube? Twitter? LinkedIn? Google +? MySpace? Pintersest? Gentlemint? \n\nWHO WANTS TO WIN BLUEWIRE WINE..? Pass bucket & add your card. \n
- Wasting time, say something wrong, start a fight, get fired, get sued, negative comments &#x2026; \nSPAM laws, CC database and deluge of abuse\nWORSE YET: Named and shamed by a blogger\nFAVE: One-click unsubscribe. 73000 customers.\nbutton\n
- &#xA0;21-year-old female college student in Seattle from Weiner's Twitter account\nSend lewd pic via twitter & there was a huge uproar. He fell on sword and was forced resigned. \n\nNatural reaction &#x2013; ban Twitter &#x2013; avoid potential embarrassment.\n\nWhat if Weiner had taken a knife and stabbed the girls??\n
- Are the knives to blame? With training knives are extremely useful in the kitchen. Without training you&#x2019;re likely to cut your finger.\n\nTODAY:\nHighlight the pitfalls & how to avoid the embarrassment & loss of revenue\nShow you case studies of companies using Twitter, Facebook, YouTube, Email & Blog.\nYour social media strategy and how you&#x2019;d respond in a crisis.\n
- Don&#x2019;t have enough time, employees might waste time, it&#x2019;s often banned.\n
- Jeff Jarvis, Computer warranty. Shocking customer service. Blogged + 253 comments. No response. Dell Hell. Press started writing. #1 on google for DELL. Share price dropped. Then they realised. (email + word of mouth&#x2026; pre-facebook + twitter)\nMichael Dell came back, $1.5m to resurrect problem. Corporate Blog + Idea Storm. \n\nSpoke on panel with @RichardatDELL Now DELL are leading the way!\n
- How much would you pay for a tool to prevent that happening to you?\n\nFree. Social Media monitoring tool? \n\nLINK on landing page!\n
- Done properly can have a positive effect IF you know & follow the rules!\n
- Social media is like one big cocktail party. Meeting new people, hanging out with people we like. LISTEN, ASK, NEVER SHOUT. KNOW LIKE & TRUST.\nAt a BBQ &#x2013; you don&#x2019;t give financial advice, you chat!\n
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- Sydney Opera Centre.\nAuthentic + Honest\n\nDon&#x2019;t let fear of making a mistake stop you from starting.\n\nIt&#x2019;s like learning to ski, ride a bike or learn a language ---- making a few mistakes is part of the learning process\n
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- Facebook&#x2019;s terms have changed slightly re: COMPETITIONS but the case study still stands as example of using existing features! \n
- With in 3 minutes a genuine referral.\n
- 8 by the end of day\n2 private messages \n1 text message\n
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- Ebooks for chefs, restaurant o\nPIGGY BANK\n\nDollarmite account in Grade 1 (1986) &#xF0E0; each week 50c &#xF0E0; built an asset you can withdraw from &#xF0E0; Pays InterestInvest in remarkable content &#xF0E0; RTs, links + likes are compound interest &#xF0E0; they accumulate and build value.\nwners etc\n
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- You&#x2019;re sitting on gold. Done the hard work. Just share it!\n
- \nDoes anyone here want more email? More email from people you don&#x2019;t know?\nEmail marketing isn&#x2019;t dead. Bad email marketing is DEAD.\n\n$1 returns $41 ROI\n\nDear Rich Bastard,\n\n---------\nBLANK OUT SCREEN. Everyone&#x2019;s got an email address? Who wants more email? From strangers..?\n\nMany of you received our 1st EDM. Toby & I in business 12 months & we wrote to everyone we knew. Written in, double, triple, quadruple checked the spelling, \n\nHIT SEND. Sit back, breath a sign of relief & wait for the email to arrive in Inbox --- DEAR ADAM. To all 700 people. Good for the 3 Adams but terrible for everyone else!\n \nFor Bluewire &#x2013; it is still our best form of social. 3Ps &#x2013; people, participation, promotion.\n\nMistakes &#x2013; Dear Adam, WIIFM, Prizes, In This Issue\n
- 2.9 billion people have email. Cup of rice is all the emails sent per day. Facebook + Twitter = 0.2%\nEveryone has email, Personal, Transactional, Business-y, inner sanctum, its in your inbox\nRemember when email came out. 1 address per company, only senior execs could be trusted, printed out, --> who does biz via email?\n\n
- Email drives sales. SM for engagement\n
- CBA was drafting an email to go out to all their high net worth clients, and as a stop-gap measure they addressed the email Dear Rich Bastard. It got sent.\n
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- Remarkable content -&#xF0E0; hire a journalist student or grad. Digital Native.\n50% engaging 50% creating content\nNext HIRE: journo. \n\nDigital\nReach\nAnalytical\nContent\n
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- thank you note, birthday card, follow up email or flowers?\n
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- 168 videos in 48 hours.\nHow to get on the front foot using social media\nMight have seen\nPlay video\n
- 4,859,919 followers!\n
- How to get on the front foot using social media\nMight have seen\nPlay video\n
- Imagine what that would cost on TV?\n
- 55% increase in sales (3 months)\n107% increase in sales (once @replys came out)\n--- but they &#x2018;stopped&#x2019; their campaign rather than continued al the good work. 23 tweets since July 2010.\n
- Save your questions&#x2026;. \n\nROI?\nSocial media is about relationships\nWhat&#x2019;s the ROI of answering your phone, replying to emails or saying Hi to someone.\n- Over time you&#x2019;ll win business thanks for relationships you&#x2019;ve nurtured on social media.\n\nFinding the time? \n-- iPhone &#x2013; utilise dead time (at an airport, waiting for a meeting)\n-- hire a journalist\n-- hire a GenY &#x2013; it&#x2019;s second nature, not work!\n
- Like having a personal trainer for a marathon.\n\nYou can give it a go by yourself (4:03)\nSean can get a training program \nSean can train you (3:34)\nSean can train with you (you rise to the level of those around you)\n
- Not SOCIAL bc POPULAR\nIt&#x2019;s SOCIAL because it BUILDS RELATIONSHIPS via GOOD CONTENT\n\nNOT CONTENT about youCONTENT That solves people&#x2019;s problems\n\nNot WEB MARKETING on a whim It&#x2019;s about a WEB STRATEGY that positions you as the only choice to do business with.\n
- Peter&#x2019;s website offer is excellent.\n\nIf you went to a web firm they&#x2019;d charge at least $30k. (content, design etc etc)\nWe thought $10k, but Peter is offering it to you for even less.\n
- Draw a winner...!\n