This marketing template was created by David Meerman Scott, Toby Jenkins and Adam Franklin. Now in its 10th version, it has been downloaded over 1 millions times. Download for free on Slideshare, or get additional free training and templates by downloading it here. http://bluewiremedia.com.au/web-strategy-planning-template

1. Back Links & PR Outcomes
SEO
Search
GOOGLE
PURCHASEAuthority Blogs
Influencers
News & Press
Podcast Interviews
Joint Ventures (JVs)
Newsjacking
Sponsorships
Guest Blogs
Roundup Posts
Testimonials
Blogs
Sponsored Posts
Infographics
Events
Reddit
StumbleUpon
Digg
Buy
Renew
Mobile & Tablet
Friendly Site
Landing Pages
Organic Search
SEM
Paid Search (Google Adwords)
ENQUIRE
Contact Us Form
CONNECT
Flagship Content
Valuable Giveaway
E-books
Templates
SOCIAL MEDIA &
CONTENT
MARKETING
WEBSITE
Blog
Facebook
LinkedIn
YouTube
Vine
Email
Marketing
Instagram
Pinterest Twitter
Snapchat
Apps
Podcasts
Web Strategy
Webinars
Quora
Wikipedia
Upsell
Paid Membership
Phone / Book an
Appointment
Email Us
Connect on Social
Media or Messenger Bots
Subscribe to Email
Newsletter
Marketing Funnel /
Email Autoresponder
Webinars / Facebook Live
Lead Magnet
FREE DOWNLOAD
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
© 2018 by Bluewire Media and David Meerman Scott v10.0
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
v10.0
build upon it and even use it commercially.

2. 2:
Who is this person?
COMPANY:
WHO
Web Strategy Planning Template PRODUCT/SERVICE:
Buyer Persona
Description
1:
Guarantees, testimonials, press etc.
WHY
How are you remarkable?
Proof
Google, blogs, Facebook, Instagram
etc.
Who do they trust?
WHERE
Where are they?
Why are they buying from you?
WHAT
Problems you solve for this buyer?
Purchase
Enquire
Connect
Free download (Lead magnet)
Actions you'd like them to take:
What will you publish?
Keywords buyers type into Google.
HOW
Content is King (Strategy)
Blog, Twitter, YouTube, email,
newsletter, e-books, Facebook,
podcasts etc.
Marketing is Queen (Tactics)
WHEN
Things to do this week:
SCORECARD
... this month:
... this quarter:
... this year:
No. of Purchases:
GOAL RESULT
No. of Enquiries:
No. of Connections:
No. of Downloads:
Free Download at www.bluewiremedia.com.au/web-strategy-planning-template
Bluewire Media www.bluewiremedia.com.au @Bluewire_Media
David Meerman Scott www.webinknow.com @dmscott
© 2018 by Bluewire Media and David Meerman Scott v10.0
Copyright holder is licensing this under the Creative Commons License, Attribution 3.0
Please feel free to make this template your own. You can co-brand, re-brand, edit,
v10.0
build upon it and even use it commercially.