10. Sample of the Website Sitemap

12. Google Analytics Advantages
• Free
• Sufficient possibilities for most companies
• Easy to implement
• Easy to use
• Easy to understand

15. The Advertising Industry
Growth in 2005
USD4m
Online
+7%
+4% Radio
Newspaper
<+1.0%
FTA TV
-x%
Magazine

16. The Advertising Industry
Growth in 2006
From USD4m in 2005 +67%
to USD6.4m in 2006 (f’cast) Online
?% ?% ?% ?%
Magazine FTA TV Newspaper Radio

17. Overview of Search
SHARE OF 6.5 Billion SEARCHES in 2005
Aug '06 July '06 Jun '06 Change
1 Google Sites 44.1% 43.7% 37.3% 6.8
2 Yahoo Site 28.7% 28.8% 29.7% -1.0
3 MSN-Microsoft Sites 12.5% 12.8% 15.8% -3.3
4 Time Warner Network 5.6% 5.9% 9.6% -4.0
5 Asia Network 5.5% 5.4% 6.0% -0.5
Others 3.6% 3.4% 1.6% 2.0
Others
Google has the majority
Asia Netw ork
Market share of global
6.5b searches
Time Warner Netw ork
MSN-Microsoft Sites
Google Sites
Yahoo Site

19. Where are the Organic Results?
Pay Per Click
Pay Per Click
Organic

20. Industry Research – Who gets the clicks?
Organic Clicks vs Paid Clicks
The vast majority of clicks -- roughly 60 percent, go to organic listings.
Source: Enquiro, 2006

22. • SEO pulls more traffic than PPC
• Natural listings are perceived to be non-biased
• SEO gives better ROI than any other marketing
medium

23. Analysis

24. Analysis

26. SEO Receipt
Keyword Research On Page Factors Link Building Improved Rankings
How do people search? Page Title Internal Better Visibility
Competition level Keywords in Content External Increased Traffic
2-4 word phrases Heading Tags Anchor Text More Leads/Sales

27. Why Choice SEO
Magazine (A4 Colour)
RM 2,000 x 12 mths = RM 24,000
Google & Yahoo (keywords ranking)
RM 9,800.00
Estimate RM 800.00 per mth
Newpaper (37cm x 8cm Colour)
RM 30,000 x 365 Days= RM 1,095,000

28. Our Clientele

29. Thank You!!