India’s Most Intensive Study on Brand TrustTM<br />Researched & Published by<br /> For copyrights and licensing, please vi...
Introduction to Brand Trust ReportTM<br />We live in a trust deficit era. Unfortunately, as we evolve socially, technologi...
What is a Brand?<br />Any transactableidea has potential of a brand<br />Imagine an idea to have a soul. In its most eleme...
What is Trust?<br />Trust is the primary bond in any engagement<br />Like primary colors, all relationships are based on t...
What is Brand Trust?TM<br />Brand TrustTM is the ‘Soul of the primary bond of engagement’<br />Much more than pedigree, si...
 For copyrights and licensing, please visit www.trustadvisory.info<br />TRA’s Proprietary Composites of Trust MatrixTM<br ...
The Brand Trust Report, India Study, 2011<br />9 cities<br />61-components of Brand TrustTM<br />2310 ‘influencer’ respond...
Study partners<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />India’s leading institute devo...
 For copyrights and licensing, please visit www.trustadvisory.info<br /><ul><li>Pages: 116
Language: English
Media type: Print (Hardcase)
Published by: Trust Research Advisory
Publication date: January 18, 2011
ISBN: 978-81-920823-0-1
Price: INR 4350/- (US$ 97)</li></li></ul><li>Industry Leaders Contribution to BTR(A few excerpts)<br /> For copyrights and...
Industry Leaders Contribution to BTR(A few excerpts)<br /> For copyrights and licensing, please visit www.trustadvisory.in...
Press reports<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
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The Brand Trust report, India Study, 2011

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Trust Research Advisory( http://trustadvisory.info/ ) , a leading research agency on Trust , has completed its Brand Trust survey in India for 2010. This syndicated research has been done with 2300 respondents, yielding 1 million data points and 16000 unique brands from 9 cities. This study has targeted the ‘influencers’ in the corporate category, mapping Brand Trust to a proprietary matrix containing 61 primary components of Trust.

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The Brand Trust report, India Study, 2011

  1. 1. India’s Most Intensive Study on Brand TrustTM<br />Researched & Published by<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  2. 2. Introduction to Brand Trust ReportTM<br />We live in a trust deficit era. Unfortunately, as we evolve socially, technologically and psychologically, our trust deficit only grows. <br />Ally countries don’t trust each other, as much as honest, patriotic citizens don’t trust their governments. Companies dread to place complete trust in their employees, and investors don’t trust the companies they place their money with. <br />The Brand Trust Report will help you understand why brands are trusted. And, what brands have done to maintain and improve this critical bond of trust.<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  3. 3. What is a Brand?<br />Any transactableidea has potential of a brand<br />Imagine an idea to have a soul. In its most elemental state this is the brand<br />Like the soul, the brand just exists<br />But with proper communication and correct action, the soul can reach greater heights<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  4. 4. What is Trust?<br />Trust is the primary bond in any engagement<br />Like primary colors, all relationships are based on the primary bond of trust<br />Therefore the most important ingredient in any exchange<br />Social order, reciprocity, pride, love, influence, leadership etc. are all based on trust <br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  5. 5. What is Brand Trust?TM<br />Brand TrustTM is the ‘Soul of the primary bond of engagement’<br />Much more than pedigree, size, there are many subtler forces which influence Brand TrustTM<br />Trust Research Advisory has researched Trust to be comprised of 61-different components<br />The 61-components have been grouped into 10 Composites<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  6. 6. For copyrights and licensing, please visit www.trustadvisory.info<br />TRA’s Proprietary Composites of Trust MatrixTM<br />TRUST<br />
  7. 7. The Brand Trust Report, India Study, 2011<br />9 cities<br />61-components of Brand TrustTM<br />2310 ‘influencer’ respondents<br />10,000 hours of fieldwork<br />16,000 brands<br />10,00,000 data-points<br />INDIA’S MOST COMPREHENSIVE & INTENSIVE STUDY ON BRAND TRUST.TM<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  8. 8. Study partners<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />India’s leading institute devoted to the research, teaching and application of statistics, natural sciences and social sciences<br />Role: Statistical analysis, Brand Trust Index, Statistical consistency<br />An organization focused on authentic and accurate fieldwork.<br />Role: 9 city fieldwork and data collation<br />
  9. 9. For copyrights and licensing, please visit www.trustadvisory.info<br /><ul><li>Pages: 116
  10. 10. Language: English
  11. 11. Media type: Print (Hardcase)
  12. 12. Published by: Trust Research Advisory
  13. 13. Publication date: January 18, 2011
  14. 14. ISBN: 978-81-920823-0-1
  15. 15. Price: INR 4350/- (US$ 97)</li></li></ul><li>Industry Leaders Contribution to BTR(A few excerpts)<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />“Trust is a vast emotional territory for a brand with different nuances. Trust as a value evolved to being more about empathy which helps the brand delivery powerful and innovative experiences to its customers.”<br />Adi Godrej, Chairman, Godrej<br />“Mahindra considers its employees as most important in building trust for its brand…products become comoditized, whereas a unique culture… is very difficult to emulate or beat.”<br />Anand Mahindra, Vice-Chairman& MD, M&M <br />
  16. 16. Industry Leaders Contribution to BTR(A few excerpts)<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />“The trust on the Infosys brand stems from our belief in conducting ourselves in a manner that will earn the respect of all our stakeholders.”<br />S. Gopalakrishnan, CEO, Infosys<br />“Our employees, customers and our network are critical factors in our brand’s success. The aspiration quotient of Mercedes-Benz is judged by the passion of our customers for our brand.”<br />Dr. WilfreidAlbur – MD & CEO, Mercedes-Benz, India<br />
  17. 17. Press reports<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  18. 18. India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  19. 19. India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  20. 20. India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  21. 21. India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  22. 22. India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  23. 23. India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  24. 24. India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  25. 25. India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  26. 26. India’s top 300 Most Trusted Brands, 2011<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />
  27. 27. For more information, or for bulk bookings of<br />The Brand Trust Report, India Study, 2011, <br />call now:<br />Sachin Bhosle on +91-9820164688<br />Or email: sachin@trustadvisory.info<br /> For copyrights and licensing, please visit www.trustadvisory.info<br />

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