The document profiles the typical reader of Classic Rock Magazine. It summarizes that the reader is generally a male between 40-54 years old, with an ABC1 social grade. They enjoy music, movies, and sports as hobbies and are alternative, analytical, and communicative in personality. They frequently shop at stores like Costco and brands like Amazon, Quorn, and Oasis. They spend 1-5 hours online per week and read the Mirror newspaper and Classic Rock magazine. The conclusion indicates this profile does not match the target demographic of teenagers and young adults for a new music magazine.