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Whats The Buzz


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Overview of Social Networking as of mid 2007

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Whats The Buzz

  1. 1. What’s the Buzz? Social Networking as a Trend and a Tool by Bill Albing
  2. 2. Web: Important Distinction <ul><li>Web 1.0 Static Web page (HTML) publishing </li></ul><ul><li>Web 1.5 Lots of cool interactive stuff, lots of content, but still Web page publishing (maybe on steroids) </li></ul><ul><li>Web 2.0 Truly social and very tagged – allowing more than sum of inputs – something completely different </li></ul>
  3. 3. Social Web (Web 2.0) <ul><li>Social news (bookmarking) -, digg, etc. - RSS feeds </li></ul><ul><li>Social networking - Facebook, MySpace, LinkedIn, etc. </li></ul><ul><li>Social reference - Wikipedia, humanbraincloud </li></ul><ul><li>Social computing (collaboration) </li></ul><ul><li>Social entertainment </li></ul><ul><li>Virtual worlds (but no tagging, so 2.0?) </li></ul>
  4. 4. Trend AND Tool <ul><li>Welcome to the Web </li></ul><ul><li>Happening more & more as people find ways to connect online </li></ul><ul><li>Involves 3 rd -party server but accessed through your Web browser </li></ul><ul><li> has video but it only touches the surface </li></ul><ul><li>Don’t underestimate the power of the Dark Side , I mean, the Web “The Machine is Us/ing Us” (Final Version) by Prof. M. Wesch </li></ul>
  5. 5. What is Social Networking? <ul><li>A way of using web sites and linking with other people’s web sites and using the content and links from those web sites in a way that is analogous to how humans socialize. </li></ul><ul><li>That’s what this presentation is about… let’s explore it. </li></ul>
  6. 6. Which is it … ? <ul><li>Friends, groups </li></ul><ul><li>Job leads </li></ul><ul><li>Reputation (online personal identity) </li></ul><ul><li>Meetings </li></ul><ul><li>What other uses can you think of? </li></ul>
  7. 7. Friends & Groups (Facebook) <ul><li> </li></ul><ul><li>Profile (contact info, interests, linkable things) </li></ul><ul><li>Applications </li></ul>
  8. 8. Job Leads (LinkedIn) <ul><li> </li></ul><ul><li>Profile (contact info, professional info, …) </li></ul><ul><li>References (get leads!) </li></ul>
  9. 9. Reputation (Naymz) <ul><li> </li></ul><ul><li>Profile + References = Points </li></ul><ul><li>Points = Reputation (which is incentive) </li></ul><ul><li>Report (who is looking at you) </li></ul><ul><li>“ personal identity mgmt.” </li></ul>
  10. 10. Meetings (Meetup) <ul><li> </li></ul><ul><li>Meetings (reason for the group) </li></ul><ul><li>Group </li></ul>
  11. 11. Slides (SlideShare) <ul><li>Profile </li></ul><ul><li>Groups </li></ul><ul><li>Inbox </li></ul><ul><li>Tags </li></ul>
  12. 12. But also many more… <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>See list of social networking websites on Wikipedia. </li></ul><ul><li>There is also a list of non-English' SNSs at </li></ul><ul><li> </li></ul>
  13. 13. Others Have Social Aspects <ul><li>Name any popular web site and we can find social aspects – profile, tags, pinging, sharing … </li></ul>
  14. 14. Partial Misnomer <ul><li>Just as a Guinea pig is not from Guinea and is not a pig … … Social Networking is not social in the traditional sense and is not networking Virtual , not people-social … Collaborative , not the connections alone … Maybe call it Virtual Collaboration </li></ul>
  15. 15. Profile Management <ul><li>Personal identity management </li></ul><ul><li>Federated Identity Management </li></ul><ul><li>Aggregation of all your profiles </li></ul><ul><li>SNIX (XML tagging) </li></ul><ul><li> </li></ul><ul><li>Still in its infancy </li></ul>
  16. 16. Social Definition Issues <ul><li>Direct interaction (chat, etc.) vs. just tagged links </li></ul><ul><li>Public vs. private distinctions blurring </li></ul><ul><li>Corporate vs. personal distinction </li></ul><ul><li>How social are they if closed to other sites </li></ul><ul><li>Security Assertion Markup Language (SAML) - XML standard for exchanging authentication and authorization </li></ul>
  17. 17. Usage Issues <ul><li>“ Bill of Rights” </li></ul><ul><li>“ Code of Conduct” </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Inappropriate behavior and content </li></ul><ul><li>What other issues do you have? </li></ul>
  18. 18. News Sites <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> social-networking </li></ul><ul><li> social_networking.htm </li></ul><ul><li> </li></ul><ul><li>Now there are ones that piggy back on these by pulling the info from many into one place: </li></ul><ul><li> </li></ul>
  19. 19. Social (Web 2.0) or not? <ul><li>You decide. Which of these is social ? </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  20. 20. Conclusions <ul><li>Web is the platform; get used to it. </li></ul><ul><li>Social aspects of sites like Facebook, etc. will become more prominent in workflow. </li></ul><ul><li>Online identity is something you manage. </li></ul><ul><li>There are many to play with now; now is the time to learn. </li></ul><ul><li>If you want to learn, then connect with others! </li></ul><ul><li>You create the buzz. </li></ul>
  21. 21. Contact <ul><li>Bill Albing [email_address] </li></ul><ul><li>Entire article online at </li></ul>