Enter room screen Talk a little bit about the room technologies and Mediasite.
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The objectives for tonight are to: Define web 2.0 so you can establish a strategy for implementation Describe the opportunities for using web 2.0 as a learning and communication tool Consider strategies for implementing web 2.0 Explore some web 2.0 tools Discuss design, development and implementation considerations What is of most value to you? Where are you? Discovery – Definition, Tools Analysis – Tools, Opportunities Pilot or Implementation – Strategies and Considerations
Aliases Has anyone heard of any of the terms on the screen? They are other terms by which web 2.0 is known. Learning 2.0 is essentially web 2.0 tools used for learning. Web 1.0 vs. Web 2.0 Learning 1.0 vs. Learning 2.0 A Learning 2.0 view
Aliases Web 1.0 vs. Web 2.0 1 = Read web 2 = Read/write/share web Really a marketing gimmick coined by Tim O’Reilly to describe the web after the dot com bust in fall of 2001. Learning 1.0 vs. Learning 2.0 A Learning 2.0 view http://oreilly.com/web2/archive/what-is-web-20.html
Aliases Web 1.0 vs. Web 2.0 Learning 1.0 vs. Learning 2.0 1 = Read web 2 = Read/write/share web A Learning 2.0 view
I’m not going to take time to give a dictionary description of Web 2.0. If you want that you can look it up on wikipedia (or a dictionary). Let’s dive a little deeper. This is a Web 2.0 word cloud indicating some terms that can be used to describe Web 2.0. Take a minute to review the word cloud. Are there any words that you want to discuss? Are there any words that you’d like more explanation about or any words that you didn’t think would be included with an explanation of Web 2.0? Word cloud from wordle.net – go out and show wordle.net as an example of Web 2.0 if it’s an experienced group that’s looking for tools Basic description of Web 2.0 - Interconnected and interactive web-delivered content . . . versus web 1.0 which was often static, one-way web content. Web 2.0 is often referred to as the social web. Learning activities with Web 2.0 tools is referred to as Social Learning. Describe Mashup – if don’t get any responses Programming mashups Data / presentation mashups Combine data from multiple sources to create a new output
Here’s another Web 2.0 word cloud. This one is more detailed than the other – more technical. The other was more of a “user” word cloud. This one is more of an “implementer” word cloud. How about this one? What words do you want to talk about with this one? As you can see from this word cloud and even the one before, there are a lot of concepts, techniques, strategies and technologies that make up web 2.0. Describe folksonomy – if don’t get any responses collaboratively creating and managing tags to annotate and categorize
Aliases Web 1.0 vs. Web 2.0 Learning 1.0 vs. Learning 2.0 A learning 2.0 View Experience Categories Characteristics Experience Categories Email Instant Messaging Discussion Forum Blogs Podcasts Wikis Content Tagging Virtual Classroom Social Networking Virtual Worlds Characteristics User-Generated Content Small Chunks (Focused) Informal Collaborative
Opportunities - Polling Activity eLearning Guild – fall 2008 1,160 Guild Members 40% of respondents indicate they are making some use of e-Learning 2.0 approaches. Over the next 12 months, 70.1% of survey respondents plan to apply more e-Learning 2.0 approaches to their learning endeavors. (Use elsewhere) 66% of survey respondents believe that younger workers will demand e-Learning 2.0 approaches to performance support. Among members who have made significant use of e-Learning 2.0 approaches, 60.6% reporting improved learner / user performance. (Use this elsewhere) Only 28.1% of members report that their organizations are preparing workers on using Web 2.0 approaches for learning and work. (Use this elsewhere) Among members working in organizations with 10,000 or more workers, 10.8% cannot access LinkedIn, 26.2% cannot access Gmail, 35.0% cannot access YouTube, and 39.2% cannot access either Facebook or MySpace. Aberdeen Group survey of over 500 organizations that use web 2.0 for talent management Average 34% improvement in time to productivity Average 31% improvement employee/retention turnover On average, 78% of employees indicated they were highly engaged Masie Center 1,069 Learning Trends Readers – March 2009 (Use Elsewhere) Technologies Used Value Rating Some Value 41% High Value 21% (Use Elsewhere) Barriers Length of use? 1-3 years 49% Less than a year 24% Currently have a social learning project? No-65% Yes-35% (Use elsewhere) What % of learning in social learning format? ASTD Summer 2009 The study included a survey of 743 respondents, most of whom are learning or HR professionals. (Use elsewhere) Just 9% of respondents to the i4cp study said that Web 2.0 technologies play a major role in the learning function in their company, and 32% said they play a minor role. About 87% of respondents predicted that, in the next three years, their organizations were more likely to use Web 2.0 technologies in the learning function than they currently do. Meanwhile, a minuscule 2% predicted that their firms would use these technologies to a lesser degree. Benefits Categories
Activity Benefits So why are organizations beginning to use learning 2.0 tools? Harness informal learning 70% 30% Connect people to expertise / each other Increase productivity Increase the visibility and impact of leaders Innovate faster Identify future leaders Collaboration Extend the value/impact of learning initiatives Connect peers for learning and knowledge exchange (dispersed workforce) Do more with less (budgets down – demands are up) Provide learning at the point of need Provide learning at the pace of change Capture information/attitudes Capture knowledge Identify the best formal content Aberdeen Group HR Executives Guide to Web 2.0, survey of more than 500 employees Top ways in which web 2.0 tools are used Collaboration/Teamwork – 69% Generating ideas – 60% Establishing communities of practice – 60% Providing an interactive learning experience – 40% Categories
Harness > Connect > Extend > Collaborate Also – web 2.0 glossary - http://www.socialsignal.com/blog/alexandra-samuel/web-2-0-glossary To dive a little deeper into what organizations are using web 2.0 for, let’s take a look at what Bersin & Associates dubbed the 4 C’s of Web 2.0 Bersin & Associates is an enterprise learning and talent management research and advisory company. They’ve tried to summarize Web 2.0 by creating 4 categories – The 4 C’s of Web 2.0. The categories are not exclusive. Tools can go cross-category, but for the most part their main use/purpose can be listed in one category. A lot of tools are “mashups” of all of these functions. Describe Web 2.0 4 Cs of Web 2.0 Conversations Content Connections Collaboration (Bersin & Associates) Does anyone have any questions about the categories or the specific examples in each category?
Here are some specific tools for each category. Also - http://www.go2web20.net/ Conversations Blogs – show a blog (http://www.articulate.com/rapid-elearning/unleash-your-e-learning-graphics-from-powerpoint-2007/) Blogger.com - hosted Workpress.org - installed Desktop blogging tools http://www.smashingmagazine.com/2008/08/01/15-desktop-blogging-tools-reviewed/ Blogging tools and seven blogging tools reviewed http://www.techsoup.org/learningcenter/webbuilding/page5516.cfm Forums – show a forum (http://forums.adobe.com/community/dreamweaver/dreamweaver_general) activeboard.com groups.google.com Microblogging – show a micro blog (my page on twitter.com) twitter.com Yammer.com VOIP Skype Content Content Sharing www.diigo.com – highlight, annotate, and share the web (show video from home page) http://www.diigo.com/learn_more?p=1 www.slideshare.net www.youtube.com – can create a channel Digg.com – users vote on the best online content (social bookmarking) Delicious.com – share your bookmarks, view others bookmarks, see most popular sites – explore by keywords (social bookmarking) Content Creation www.splashup.com fotoflexer.com Adobe Premiere Express - http://www.adobe.com/products/premiereexpress/ Xerte - http://www.nottingham.ac.uk/xerte/ Content Aggregator www.bloglines.com www.netvibes.com Connections – Social Networking sites (often include a combination of web 2.0 tools) Linkedin.com Facebook.com (games, event page, etc.) Ning.com – show central PA learning technologies Ning site (http://cplearntech.ning.com/) Collaboration Wikis – general collaboration – content development, content sharing, blogs, etc. Wikis in Plain English - http://www.youtube.com/watch?v=-dnL00TdmLY Google Docs - Document Collaboration Basecamp - Project Management Mindmeister - Brainstorming Glypho.com – collaborative story writing Authoring Tools & Enterprise applications (LMS now include many of these social networking tools) Show uPerform - http://www.rwd.com/solutions/products/rwd-uperform.aspx Show SharePoint
Poll: Which activity are you most engaged with in your job? Recruiting Onboarding Employee performance management Learning and development Aberdeen Group Study – HR Executive’s Guide to Web 2.0 Use of web 2.0 from 2008 to 2009 Recruiting – 105% growth Onboarding – 35% growth Learning and development – 35% growth Employee performance management – 2% growth Succession planning – 1% growth Let’s take a look at how organizations are using web 2.0 to improve performance Recruiting example: Also related to succession planning Enterprise social networking solutions are used by 54% of companies from the Aberdeen survey. Enterprises that used social networking reported a 31% year-over-year improvement of quality of hire, versus a 19% improvement reported by those not using the technology. HR Director from a mid-size US Based hospital network indicated “Each member of the recruiting team has joined a web-based community of individuals who are among our target candidate populations. Several have used the medium to volunteer to mentor newcomers to their field, creating a pipeline of future candidates.” Onboarding example: Company forums and discussions are powerful ways to build connections to ensure that new employees are engaged and assimilated into an organizational culture. Organizations that utilize company forums achieved a 24% year-over-year improvement in time to productivity (a key metric when measuring onboarding). Executive General Manager at Hudson Managed Services indicated “We created a Facebook group for a pool of international recruits so they had a ready-made network upon arrival.” Onboarding activities where web 2.0 tools are most critical: - Getting employees up to speed quickly in terms of skills and/or competencies needed to do the job well - Enabling new employees to find the “go to” people within the organization for answers to their questions - Acclimating new employees into the organization’s culture Learning and Development example: Tools that make content creation easier and more flexible like wikis or social tagging, which allow for individuals to share ideas more broadly and efficiently are showing strong adoption Top activities where web 2.0 tools are critical to success in learning and development - Enabling dispersed workers to collaborate and share ideas - Enabling learning to extend beyond the classroom and on the job - Allowing people to take part in learning without time or geographical boundaries TELUS, a North American telecom company used wikis for learning content creation and was able to add nearly 8,000 new hires while keeping training budgets flat - Extend Formal - Performance Support - Knowledge Management - Informal Learning Performance Management: Plan for how you will measure the success of web 2.0 tools -Participation -Use -Reduction in cost -Improvements in productivity -Hiring metrics
Group activity Aberdeen Group study of over 500 organizations 55% utilize web 2.0 tools to facilitate knowledge capture and / or transfer 36% utilize web 2.0 tools to connect employees with colleagues 32% utilize web 2.0 tools to provide visibility into work/project progress by dispersed teams Group activity - Consider those three statistics and the categories we reviewed. Get in small groups, discuss an opportunity for using web 2.0 (an opportunity – not the tool) - Think of need for conversation, content, connections, collaboration
Additional opportunities to consider: PSU Outreach http://www.thoughtfarmer.com/blog/2009/02/04/pennstate/ - play video Miller Coors MillerCoors sales faced a potential downturn as they rolled out new sales software. They needed a better, faster result than classroom training. (Employees signing up for the same classes over the years) The MillerCoors University team took a risk by building their software training course in the firm’s existing SharePoint application. This initiative yielded a significant cost savings and speed to software mastery, as well as a collaborative architecture that is being adopted corporate wide. Facebook applications for learning - http://www.astd.org/LC/2009/0709_ellis.htm Webinaria – screen recording and share http://apps.facebook.com/webinaria/?auth_token=6f67abbc8003dfc540c8d427cf3d5362&installed=1 Podclass – course management http://www.facebook.com/apps/application.php?id=2419203860&b&ref=pd_r Apps Directory: http://www.facebook.com/apps/directory.php#/apps/directory.php?app_type=0&category=200
Strategies for Implementing Determine Need Cultural – does your culture need to be more collaborative Operational – What challenges does your training operations face? What challenges does your organization face? Learning – Can learning outcomes be enhanced by social learning? For a variety of courses or just one course? Strategic – Do you want to be seen as a leader (person or department) in the organization? Organizational alignment Enterprise app. – are there existing enterprise applications that you can help drive to adoption by using for learning? Are there other resources that people are used to using that you can plug into? Customer services – Customer service (internal and external) can benefit from social computing. They can be a partner Marketing/communications – (Internal and external) can benefit from social computing. They can be a partner Building a business case Attach to business metrics Growth Reduction in costs Couple of different ways to think about your adoption method. Formal or informal (top-down, bottom-up) Formal – top-down = Longer time, more coordination, motivational factors Informal – bottom-up = Organic, user-driven , but difficult to managed. And bottom-up happens at its own speed, which doesn’t work when you have deadlines Pilot or the wedge (Bersin & Associates) Pilot (focused project) Build a community around single, high-value learning program Provides easy entry. Drives deep participation. Add users over time. (-) May not self-sustain. (-) May not have enough applicability beyond scope of project to spawn further use. Wedge (broad function) Use only one function to serve a single purpose (such as Q&A) across entire audience. Spreads exposure to system rapidly. Drives wide participation. Add uses over time. (-) May not adequately prepare for using each feature. (-) May not allow enough time for adminsto gain required skills. * Group activity: Share your need, organizational alignment. What business metrics could be impacted? What adoption method would you take? Discuss the pros and cons of those – or questions you have about them. We’ll ask each group to summarize their discussion at the end.
Design, Development, Implementation Considerations Culture (corporate and geographical) Training (trainers and learners) Learner profile (skills, time available, work environment) Instructional Technology (firewall, access from home, wireless access, mobile access) Policies/Guidelines Ownership/Stewardship Command & Control vs. Open - http://www.elsua.net/2009/03/09/impact-of-social-software-within-the-enterprise-by-jon-iwata/ Sustainability Social Learning is Personal Evaluating effectiveness Test applications Resources – Online Community Manager is a new role Work-Life Balance Group Work: What considerations would be of most concern for you at your organization? How would you address them? What do you think are some characteristics of successful organizations? Characteristics of successful organizations: Establish metrics and monitor regularly Define a “why” – have a purpose Advanced planning before rolling out Provide training and support for users Allow time for it to take root Avoid a control mentality Identify and connect your experts (get them involved) Enroll senior leaders as web 2.0 champions Connect with other successful programs http://blogs.zdnet.com/Hinchcliffe/?p=581 Sustaining a learning community http://www.elearningnetwork.org/group-content/sustaining-learning-community-top-down-or-bottom SAP Social Media Guidelines http://www.socialmediatoday.com/SMC/108483
It’s not about the tools, but you do need to know what’s out there . . . Conclusion (Andy) – 5 minutes Takeaways List of tools (not exhaustive, but good list to begin exploring) Will post to Ning Class survey results Presentation PPT Video case study file
Information is on my blog LinkedIn Facebook Ning Blog Twitter http://www.ning.com/andypetroski http://learnev.blogspot.com/
Learning 2.0 Central PA ASTD Thursday, August 20
<ul><li>Andy Petroski </li></ul><ul><li>Director of Learning Technologies </li></ul><ul><li>Assistant Professor of Learning Technologies </li></ul><ul><li>Harrisburg University </li></ul>
<ul><li>Andy Petroski </li></ul><ul><li>Director of Learning Technologies </li></ul><ul><li>Assistant Professor of Learning Technologies </li></ul><ul><li>Harrisburg University </li></ul>Harrisburg University LTMS CAE<
<ul><li>Andy Petroski </li></ul><ul><li>Director of Learning Technologies </li></ul><ul><li>Assistant Professor of Learning Technologies </li></ul><ul><li>Harrisburg University </li></ul><ul><li>[email_address] </li></ul>http://www.linkedin.com/pub/andy-petroski/0/176/315 http://www.ning.com/andypetroski http://learnev.blogspot.com/ apetroski