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POWER TEAMS
by Bhavpreet Singh Soni
ARE REFERRALS A PART OF YOUR
MARKETING PLAN?
HAVE YOU NOTICED THAT MOST
REFERRALS COME FROM THE SAME
GROUP OF PEOPLE
EXAMPLE:
REAL ESTATE AGENT GETS
REFERRALS FROM MORTGAGE
LENDER & LAWYERS
EXAMPLE:
HOME RENOVATORS GET REFERRALS FROM
PROPERTY MANAGERS, INSURANCE AGENTS,
REAL ESTATE AGENTS
BNI
(Business Network International)
calls them Power Teams
DEFINITION:
A GROUP OF NON-COMPETING
BUSINESSES WHO SERVE THE
SAME CLIENT
BUILD YOUR POWER TEAM FOR TWO
REASONS:
FIRST, TO INCREASE YOUR OWN
REFERRALS.
SECOND: TO OFFER A BETTER SERVICE
TO YOUR OWN CLIENTS
BEING ABLE TO OFFER, TO YOUR OWN
CLIENTS, INFORMATION ABOUT SERVICES
THEY NEED,
WILL MAKE YOU STAND OUT FROM YOUR
COMPETITION
IMAGINE: YOU’RE A REAL ESTATE
AGENT AND JUST SOLD A HOUSE.
• YOU CAN NOW RECOMMEND, TO YOUR
BUYER CLIENT, THE SERVICES OF A
LAWYER, A HOME INSURANCE AGENT,
YOUR CLIENTS WILL THANK YOU
YOUR POWER TEAM WILL THANK YOU
FOR RECOMMENDING THEM.
SO CHECK OUT YOUR LOCAL CHAPTER
FOR POWER TEAM
Thanks

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