With more online competition by insurers, a surplus of agents and a declining consumer market for quality insurance, life insurance agents and agencies need to find new ways to prospect and build their agencies with new revenue sources and a better foot-in-the-door with prospects that can afford quality insurance products.

1. Your
Life Insurance
Agency
IN A MARKETPLACE

2. By giving your prospects
what they want .
HINT: IT ISN’T MORE LIFE INSURANCE

3. And add a
New Profit Center
That differentiates
you from the
competition

4. …especially in a highly saturated insurance marketplace
and with so many insurance products now available online.
Getting your prospects’ attention requires a
big differentiator
…not another "me too" insurance pitch

5. Not everyone
can diversify
successfully
It often requires a change in mindset and
in sales practices – may mean moving
from a selling to a consultant approach.
By the end of this brief overview,
you’ll know if it’s a fit or not.
Not everyone can adapt.

6. First a
mercifully brief
bit of personal
background…
Background in healthcare management & consulting
Started own MRI business & took it public as the
only profitable company in its sector
Business Week twice named a “Hot Growth Company”
with twice the industry average productivity
More at peakprofitsadvisors.com/about/
John Lynch

7. Industry Overview
HIGHLY SATURATED MARKET
DECLINING DEMAND - SHRINKING BUYER MARKET
THOSE WHO CAN AFFORD IT DON’T WANT IT
With 2.5M agents chasing a declining buyer base, is it any wonder there’s a 95% 5-year failure rate?
2.5M AGENTS
MORE ONLINE COMPETITION
82% of baby boomers broke and with increased debt
Younger demos also broke – no replacement market
82% of SMB business owners don’t have an agent

8. In this morbid
market, you
need to…
For many agencies, it’s MANDATORY.

10. START by
identifying
your IDEAL
prospect… When I started my MRI business, I recognized that –
while patients were our end customers – our ideal
prospects were aggregators of patients = hospitals.
So we brought the “Mountain to Mohammed” by
putting the technology on wheels and parking it at the
best hospitals in different regions.
That’s HOW we got DOUBLE the industry productivity
– by focusing on only our very best prospects.

11. YOUR are also
aggregators…
• 28M+ SMBs in U.S.
• With more capital
• More complex insurance needs
• 82% have no insurance agent
But do they not have an insurance agent?

12. Because they
don’t WANT
more insurance And what they – from a marketing perspective -
is more important than what they may truly NEED.
When I was a marketing consultant, I used to tell
clients their services had to serve an unmet or
underserved – and that’s still the case.
BUT to get to that need, you first have to target that
underserved market’s – what THEY see as their
biggest need even if it’s not what they may actually
need the most.

13. Could this explain why you have
fewer business owner clients than you’d like?

14. Which is why you need to differentiate from your
competition by adding what business owners WANT.

15. As you consider how to differentiate
to attract your ideal prospects,
make sure you consider
THEIR needs first.
THEN ASSESS BENEFITS TO YOUR AGENCY IN
HELPING MEET THOSE NEEDS.

16. Differentiation Checklist

17. If business
owners are
your ideal
prospects… What is THEIR most pressing problem?
What is it they WANT the most?

18. What do business owners
more than anything else –
especially NOW?
BETTER CASH FLOW.
MORE CUSTOMERS, MORE SALES, MORE PROFITS ALL BOIL DOWN TO MORE
CASH FLOW SO THEY CAN DO MORE TO GROW THEIR BUSINESSES .

19. You’ve got a far better door opener than more insurance
– and THAT’s what the rest of this overview is all about.
If you can offer them a way to
…without needing more customers or sales

20. Stryde Solutions –
Your
But can you adapt?

21. To adapt successfully, you
must understand your ideal
prospects’ market…

22. Stryde’s industry-unique suite of
business services
No one else offers this breadth of services in one convenient digital platform
– and on a risk-free contingency basis: .

23. Stryde Clicks All the Boxes on the
Differentiation Checklist
Tax Incentives | Expense Reduction | Financial Services
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24. With Stryde this is the kind of message you
can deliver to business owners…

25. Stryde cost segregation studies
that accelerate depreciation of
building components often
generate new cash flow for
commercial property-owning
businesses the fastest…
Tax Incentives

26. Hiring Incentives
Tax Incentives

27. IT’S NOT JUST A TAGLINE – HR CAN BE A PROFIT CENTER
- ERTC CAN TURN A $40K EMPLOYEE INTO A $12K EMPLOYEE FOR 2021 -
Work Opportunity Tax Credits
One of hundreds of federal, state
& local hiring incentives.
2021 only
Tax Incentives

28. Do you need to be a CPA?
• You do not. Stryde’s team does the necessary technical work and
coordinates with clients’ CPAs who file the appropriate forms to
claim the benefits Stryde uncovers for their clients.
• Only a handful of very large (and expensive) CPA firms perform any
of these services. None perform the range of services Stryde provides.
• You would encourage prospects to include their CPAs as they can
become a future source of referrals once they see how much this
client receives from Stryde’s work on their behalf.
Tax Incentives

29. Then there are expense reduction services
CPAs never provide…
Credit Card Merchant Fees and Workers Comp Insurance Premium audits produce the greatest client savings. Included in
Stryde’s screening software along with tax related benefits.
Credit Card Merchant
Fees
Workers Comp
Premiums
Expense Reduction

30. Business Loans
When bank and credit union loans are tightening, business owners have a better option.
Financial Services

31. Stryde’s unique retirement
program for business owners
and partners…
• Life Insurance based non-qualified plan
• Qualified Plan-like tax benefits without restrictions
• Can be selective for owners & principals
• Six figure average commissions
– too complex, best as follow-up
(Stryde will cover in initial discovery call if flagged as candidate)
Financial Services

32. Insurance Agent
Experience with Stryde Jaime R.
Michelle B.
Emily H.
Michael H.

33. Your agency’s task
is to screen
business prospects
Using the Stryde Presentation Pro
screening app’s series of questions
about the prospect’s business…
Ending in scheduling an appointment
inside the app for a Discovery Call with
Stryde to fine tune their estimated
savings and get authorization to
proceed.
with a Free Analysis

34. Stryde’s digital portal & process automates & simplifies…
Prospects can even self-activate their accounts & get started without your intervention.
Alternatively, prospects can be directed to your agency’s online Stryde landing page to self-screen…
Earn up to $33,000 per employee

36. “We help business owners stop overpaying their taxes.”
No one likes being overcharged or overpaying.

37. “We put your business numbers into our proprietary
screening software for an initial estimate of how much
your business is overpaying now and
what savings are being missed.”

38. Clients pay only if we succeed in finding them savings.

39. Can your agency adapt to this new approach to attract more of your ideal prospects
and truly help them by putting newfound cash flow in their accounts
BEFORE trying to sell them insurance?
While generating a new source of commissions by doing so
AND gaining the personal satisfaction of doing good
for businesses and their employees?

40. You owe it to yourself and your agents to take action by trying Stryde’s Free Trial.
Even without the trial, the monthly cost is nominal for access to this unique state-of-the-art
marketing, training and support system.
Get Started Here