This is a presentation on indian Railway For Subject Of Brand India In Marwadi University-rajkot.

1. BY:BHAVIK KHAKHKHAR
PRESENT BY:
TIRTHKANKAR SASMAL
BHAVIK KHAKHKHAR
MIHIR GORASIA
SHREY SOMAIYA

2. BY:BHAVIK KHAKHKHAR
ABOUT INDIAN RAILWAY
Indian Railways is more than 150
years old
The country's first passenger train, which
ran between Bombay and Thane on 16
April 1853.
It is largest railways system in the world
under one management
It is lifeline For Middle class people
It is Biggest Employer In the
world(14,06,430)

3. BY:BHAVIK KHAKHKHAR
SUMMARY
Indian Railways network spans more than 66030
kms, making it the world’s third largest rail
network.
India has the fourth largest rail freight carrier in
the world and has the largest passenger carrier.
Indian railways carry around 3.04 million tonnes
and 22.4 million passengers of freight every day.
1.3 million strong work force in Indian Railways.

4. BY:BHAVIK KHAKHKHAR
THE RAIL BUDGET 2018-19
Rs 1.48 lakh crore has been allocated for
Indian Railways.
For Passenger security, Wifi, CCTVs in all
stations and trains will be introduced
For Mumbai local trains, an amount of
Rs 11,000 crore has been allocated to add 90
kilometers of double line tracks.
Redevelopment of 600 major railway
stations.
Renewal of 3600 kilometers of track lines

5. BY:BHAVIK KHAKHKHAR
PROMOTIONAL STRATEGIES
Promotion is an integral part of any organisation and Indian
Railways also uses several mediums for advertisement. It has
launched its own website that offers related information to
interested parties.
It is upgraded with the latest news at regular intervals. It has
a descriptive and apt tagline Lifeline of the Nation as
innumerable passengers commute daily in its trains.
Indian Railways have earned several accolades in
recognition of its works like Indian e-Retail Awards 2015. It
has launched a loyalty program, Shubh Yatra to reward its
frequent traveller by offering several incentives.

6. BY:BHAVIK KHAKHKHAR
FDI POLICY
High speed train projects.
Dedicated freight Corridors
Railway electrification.
Signaling systems.
Freight terminals.
Passenger terminals.

7. BY:BHAVIK KHAKHKHAR
REASON TO INVEST
• 100% Foreign Direct Investment (FDI) in the
railway infrastructure segment has opened up
opportunities for participation in infrastructure
projects such as high-speed railways, railway
lines to and from coal mines and ports, projects
relating to electrification, high-speed tracks and
suburban corridors.
• Eastern Dedicated Freight Corridor of 1856 km
length and Western Dedicated Freight Corridor
of 1504 km length is under construction. By
2020-21, it is projected that 92 million tons of
traffic would move through Eastern Dedicated
Freight Corridor.

8. BY:BHAVIK KHAKHKHAR
MISSION
 Protect and safeguard railway
passengers, passenger area and
railway property.
 Ensure the safety, security and
boost the confidence of the traveling
public in the Indian Railways.

9. BY:BHAVIK KHAKHKHAR
OBJECTIVES
Facilitate passenger-travel and security
by removing all anti-social elements from
trains, railway premises and passenger
area.
Co-operate with other departments of the
Railways in improving the efficiency and
image of the Indian Railways.
Act as a bridge between the Government
Railway Police/local police and the
Railway administration.

10. BY:BHAVIK KHAKHKHAR
ACHIEVEMENT
First semi-high speed train- Gatimaan
Express launched: top speed 160 km/hr
high speed rail project sanctioned at INR
97,636 crore.
Provision of mobile/laptop charging points at all
railway platforms.
Payment of ticket using UPI/BHIM App has
been implemented at reservation counters as well
as on e-ticketing website.

11. BY:BHAVIK KHAKHKHAR
STATISTICS
• The sector total track length is 121407
Km . It also comprises 70,937 coaches
2, 77,987 wagons and 1.3 million
employees.
• During the year 2017-18, 48 trains
speeded up to the category of superfast
trains with an average speed of
55kmph and above.
• A total of 3675 bridges have been
repaired/ rebuilt over the period 2012-
13 to 2016-17.

12. BY:BHAVIK KHAKHKHAR
SECTOR POLICY
• Under this Policy, the following can
participate in the development of railway
infrastructure: State Governments
• Local bodies
• Beneficiary industries
• Ports
• Large import and export companies
• Co-operative Societies and other body
corporate
• Infrastructure and Logistics providers
• Person of Indian Origin (PIO)

13. BY:BHAVIK KHAKHKHAR
FINANCIAL SUPPORT
Export Incentives:
• Various kinds of incentives on exports
are available under foreign trade policy.
Area based Incentives:
• Incentives for units in Special Economic
Zones (SEZ) / National Investment &
Manufacturing Zones (NIMZ) as
specified in respective Acts or setting up
of projects in special areas such as the
North-east, Jammu & Kashmir, Himachal
Pradesh & Uttarakhand.

14. BY:BHAVIK KHAKHKHAR