The document discusses product development and the product development canvas. It provides information on functions, features, prototypes, prior art searches, idea evaluation, and brainstorming focused observations. It emphasizes connecting components on the canvas to establish patterns and links between ideas. The document also provides tips on effectively searching information using tools like Google and evaluating ideas based on principles like cost, environment, technology, ergonomics and aesthetics.

1. P D C
Prof. Bhasker Vijaykumar Bhatt
Assistant Professor in Civil Engg.
Sarvajanik College of Engg. & Tech.,
Surat

2. FORM FOLLOWS FUNCTION

4. WHAT NEXT…?
I have Ideas….
Each idea need to be explored by iterations
What to do next?
How to go further?
What is result?
What are important components?
What may be the set of benefits?

5. PRODUCT DEVELOPMENT

6. CANVAS AT HELP

7. CANVAS AT HELP…
(Source: https://www.youtube.com/watch?v=IIXjA7dis7Y)

8. FUNCTION
“Product’s answer to the set of user tasks”

9. FEATURES
The “user tools” inherent in the product
used to perform the functions (Wood, 1995)

10. Better Alarm Clock….

12. A Car – Better ?

13. CANVAS AT HELP…

14. PROTOTYPE
Drawing Process
Diagram Material
Flowchart Product
Model
Scheme

15. CANVAS AT HELP…

17. A CASE – HERITAGE PROPERTIES

18. A CASE – HERITAGE PROPERTIES

19. A CASE – HERITAGE PROPERTIES

28. Harin Prajapati
Virendra Patel

34. IDEA EVALUATION

35. IDEA EVALUATION  PROOF OF CONCEPT
Final verdict on novelty in idea for addressing the purpose
Improve the customer experience
Check the features and functions
Streamlined components
Most important in process – emotional connection

36. HELP
Focus on critical questions
- Science based / Engineering in spine
- Data-driven
Better understanding of the underlying concept
- Rapid elimination
- Minimal investments

37. PRODUCT DEVELOPMENT CANVAS
By Semester III,
the PD Canvas has helped forming an idea on an
alternative solution towards a purpose
in other words,
“Hypothesis”
needs to be evaluated

38. “Reasoning
flows not only forward from anticipation
and hypothesis to confirmation,
or revision but,
also backward from the experience to what it
reminds us of,
or
makes us think about.”
Kahneman & Miller (1986)

39. OUTPUT WITH US
The components on PD Canvas,
followed by identification important
observations…
Establish links - connecting to one another
The connections with PD Canvas reveals the anticipated
patterns that are emerging.
Clusters in random data

41. PRIOR ART SEARCH/ LITERATURE REVIEW
Students may continuously refer to Research Papers to enhance the
understanding on the theme they are working on.
Each student shall study at least 2 research papers and summarise
the understanding on the paper in one or two pages.
Students may refer to Patent Reports (IPR Database) as
applicable to ensure novelty of their idea.

42. Using Boolean terms: AND OR
Default setting of GOOGLE
 AND is always there: means for the search term
◦“bulb fan”
 the google shall look for
◦bulb AND fan
 OR if inserted OR must be capitalized so Google understands this is a
searching word, not a word to be searched.
◦[teenager OR adolescent OR youth]
◦["climate change" or "global warming"]
October 18, 2016 © 2012 PRODYOVIDHI (SOURCE: K. PRADEEP) 42
USING GOOGLE EFFECTIVELY: TIPS
http://library.uvic.ca/instruction/research/google101.html

43. Quotation marks (" ") will limit your search to a specific
phase.
["climate change"]
will search for results with this exact phase. A search for
[climate change] will search for results with instances of
both the words climate and change, and retrieve such
unrelated results as
 "The political climate has changed since the adoption of free
trade."
October 18, 2016 © 2012 PRODYOVIDHI (SOURCE: K. PRADEEP) 43
USING GOOGLE EFFECTIVELY: TIPS
http://library.uvic.ca/instruction/research/google101.html

44. Set limits to Google searches.
intitle: retrieves search words which appear in the website's title
field
intitle:canad* "climate change"
inurl: retrieves search words which appear in the website's url
inurl:shakespeare "elizabethan england"
filetype: retrieves specific file types such as HTML, PDFs, MS
Word (doc), Excel (xls), PowerPoint (ppt)
filetype:pdf "organizational development" leadership
October 18, 2016 © 2012 PRODYOVIDHI (SOURCE: K. PRADEEP) 44
USING GOOGLE EFFECTIVELY: TIPS

45. Word order and word choice are important.[Genetic
engineering] and [engineering genetics] will retrieve
different results
Asterisks (*) will retrieve words with multiple endings.
Canad* will retrieve Canada, Canadian, and Canadians
feminis* will retrieve feminism, feminisms, feminist, and
feminists
October 18, 2016 © 2012 PRODYOVIDHI (SOURCE: K. PRADEEP) 45
USING GOOGLE EFFECTIVELY: TIPS
http://library.uvic.ca/instruction/research/google101.html

46. (~) helps you to search for synonyms and can
help you locate words with similar meanings.
~car will retrieve automobile, vehicle
October 18, 2016 © 2012 PRODYOVIDHI (SOURCE: K. PRADEEP) 46
USING GOOGLE EFFECTIVELY: TIPS
TILDE

47. October 18, 2016 © 2012 PRODYOVIDHI (SOURCE: K. PRADEEP) 47
USING GOOGLE EFFECTIVELY: TIPSSOURCE: UNKNOWN

48. October 18, 2016 © 2012 PRODYOVIDHI (SOURCE: K. PRADEEP) 48
USING GOOGLE EFFECTIVELY: TIPSSOURCE: UNKNOWN

49. October 18, 2016 © 2012 PRODYOVIDHI (SOURCE: K. PRADEEP) 49
USING GOOGLE EFFECTIVELY: TIPSSOURCE: UNKNOWN

50. October 18, 2016 © 2012 PRODYOVIDHI (SOURCE: K. PRADEEP) 50
TRY FOLLOWING TRICK AND KEYS WITH GOOGLE :
USERS “COMMAND” = “CTLR” KEY

51. WHY TO GO FOR IPR SEARCH…
•Innovative ideas
•New process
•New Product
•Design
•Literary / artistic work
• Logo / Brand name / Symbol

52. TYPES OF IP RIGHTS
1. Patents
2. Trade mark
3. Copyrights
4. Design
5. Geographical Indication
6. Semiconductor Circuit Lay out design
7. Plant variety and Breeder’s Right Protection
8. Trade Secrets

53. SUBJECT MATTERS FOR PATENTS
 New Process
 New Product
 Method of Manufacture
 Machine, apparatus or other articles

54. GANDHIAN ENGINEERING
Conveniently Affordable
Freely Available (donations)
Adoptable in India Environment
Source: Gandhian Engineering: More from Less from More by Dr. R A. Mashelkar
Cost = $ 28

55. AMPHIBIOUS BICYCLE…..1
• Comprises a conventional bicycle
modified with two extra attachments
• first attachment consists of four
rectangular air floats, which support the
bicycle, while moving in water.
• The other attachment comprises the fan
blades attached in a radial manner on
the spokes of the rear wheel.
• Prototype Cost: Rs.15,000
Innovator: Shri Mohammad Saidullah (Bihar)

56. PATENT DATA BASE AS PRIOR ART…
India (as regional right)
USA
WIPO database
Free database
Paid database
Existing searches for products not in database…

57. BRAINSTORMING & FOCUSED OBSERVATIONS
Group members shall discuss the findings of the observations…
Modify (detailing on) the components (identified in PD Canvas)
Students shall perform the exercise again keeping modifications, if
any.
This shall ensure the Idea evaluation
(assuring novelty with inclusion of all five principles)

58. IDEA EVALUATIONHow basic principles are having connections with observations and the identified components on PD
Canvas…
(How each principle is involved – up to what extent? What is relevant with principles?)
Based on checking five aspects involved at various stages:
Environmental
(Effect on
surrounding)
Technological
Ergonomics
(Interaction of human
dimensions)
Cost
(Estimates/
Variations)
Aesthetics
(looks/ visuals)