Rune Rex's slidehow, for Pre- Venture Cup miniseminar #1 at DTU, 5 Apr. 2013.

2. FROM IDEA TO PRODUCT
• About me
• Design thinking – divergence meets convergence
• Pretotyping – choosing the right ”it”
• Rapid prototyping
• Tricks for researching
• Debate, questions and answers
Rune Rex, 2. April, DTU, Pre-Venture cup

3. • Born in a wood workshop
• Studied at The Danish Design School
• And at Ontario College of Design

4. • Born in a wood workshop
• Studied at The Danish Design School
• And at Ontario College of Design
• Design studio with Rasmus Berggren from 2nd
semester. Clients Ecco, Blue Pen, Bibliotheca and
others.
• MAIK brand incubator with Andreas Sachse 2010-
Bastard furniture, The Bike Crate.
• Consultant at Danish Technological Institute, ideas
and innovation, Inventor services, School service
and Fablab TI

6. Opfinderrådgivningen: Public consultancy
service for private inventors in Denmark
• 100% funded by the Ministry of Science
• 1200 unique ideas a year
• We help mature, realize and sell based on a
license agreement.

7. THE NEED INVENTION LICENSING

10. ”Whatever you
do, don’t open a shop”
Venture cup jury Jan 2011

11. Oehlenchlægersgade 12, May 5th 2011

13. Design thinking
Divergence meets convergence

14. divergent thinking (om erkendelse) thinking
that moves away in diverging directions so as
to involve a variety of aspects and which
sometimes lead to novel ideas and solutions;
associated with creativity

16. convergent thinking (om erkendelse) thinking
that brings together information focussed on
solving a problem (especially solving problems
that have a single correct solution)

18. DESIGN THINKING

20. I love to brainstorm
• Fast
brainwriting
semantic mapping
future scenarios
visual storytelling

21. I love to brainstorm
• The traditional way

22. I love to brainstorm
• With people with a different cultural
background

23. I love semantic maps
to brainstorm
• Using semantic mapping

24. I love to brainstorm
• Using semantic mapping

25. I lve semantic maps
love to brainstorm
• Using semantic mapping

26. I love to brainstorm
• Using semantic mapping

27. I love to brainstorm
• Using semantic mapping

28. I love to brainstorm
• Using semantic mapping

29. Design thinking is
thinking positively!
• More productive
• Better results
• More fun

30. Pretotyping
Alberto Savoia
Engineering Director and "Innovation Agitator" at Google.

31. Pretotyping
(pretendotyping)
Simply put, pretotyping is the art and science of faking it before
making it. Where it refers to an innovative product or service.
Make sure you are building the right it before building it right.

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45. Pretotyping
• Fail fast and often
• Decide what features can – and should – be mocked-up (or
dramatically simplified).
• Use mock-ups to test and collect feedback and usage data
systematically.
• Analyze usage data to determine their next step.

46. Rapid prototyping
User driven

47. Rapid prototyping
Mockups and roleplay

48. Rapid prototyping
Quick and dirty

49. Rapid prototyping
SLA 3d print

50. Rapid prototyping
SLA 3d print

51. Tricks for researching
Three main sources:
Patent data
Market data Research data
Your focus
How to:
Select the right search terms
Detective search
Triangulation
…and lots of patience

52. HOW TO DEVELOP YOUR SEARCH
What are we looking for?
– Competing technology
• Technical features
• Characteristics
– Competitors
– The market
– The patent situation
– etc.
The process:
1. Searching with relevant search terms
2. Refine your search terms
3. Refine your search terms
4. Refine your search terms
5. …..

53. REMEMBER TO CHECK A
DICTIONARY
• IATE - The Interactive Terminology for Europe
http://iate.europa.eu/iatediff/SearchByQueryEdit.do
• English Synomyms Dictionary
http://dico.isc.cnrs.fr/dico/en/search
Example:
Aeroplane – 17.2 mio. results
Aircraft – 59.7 mio. results

54. IT`S A CONTINUOUS PROCES
• From a limited set of search terms to a massive set
• Through iterations and refinement of your search
• You can continue forever – don´t to that!
• Take a re-run every 4-6 months
Research
Market data Patent data
data

55. ”Genius is one percent inspiration, ninety
nine percent perspiration”

56. Debate, questions and
answers

57. Find me at:
Rune Rex,
rune@teknologisk.dk