ASCI, OBJECTIVES,

3.  The Advertising Standards Council of
India(ASCI) is a self-regulatory and voluntary
organization of advertising industry in India.
 It seeks to ensure that advertisements
conform to its code for Self-Regulation,
which requires advertisements should be
legal, descent, honest, truthful and non
hazardous while observing fairness in
competition.
 It looks into complaints across All Media.

4.  Founded in 1985
 Not-for Profit Organization
 Under sec-25 of Companies Act, 1956
 Through Advertisers, Advertising agencies,
Media and Allied Professions.
 Structured as Board of Governors, Consumer
Complaints Council(CCC) and its Secretariat.

5.  A code to control the content of
advertisements, so that it may not be
perceived as offensive.
 This code for Self-Regulation has been drawn
up by people in consultation with
representatives of people affected by
advertising and accepted by all major stake
holders.
 It ensures that the norms of generally
accepted competitive behavior in business.

6.  To uphold healthy principles of advertising.
 To implement and administer ASCI code.
 To modify the code of advertising practices in
India from time to time.
 To promote better understanding between
practitioners and society at large.
 To protect legitimate interest of all
customers.
 To solve the problems of customers
regarding advertisements.

7.  Receives a complaint.
 Asks the advertiser to submit substantiation.
 Investigates through CCC.
 CCC submits a report to ASCI.
 Sends notice to withdraw/modify the
advertisement.
 Right to contravene ASCI code.
 CCC and ASCI takes necessary action against
the advertisement agency.