How to Setup Ad Campaigns on Facebook, Instagram, Twitter, and LinkedIn

How to Setup Ad Campaigns on
Facebook, Instagram, Twitter, and
LinkedIn
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Web: www.bevswebshop.com
Email: Beverly@bevswebshop.com
Tel: 973-325-0373
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@beverlyswebshop

Facebook remains the most popular social
network
Facebook
 As of June 30, 2017 Facebook has 2.01 billion monthly active
users
 22% of the world’s total population uses Facebook
 83% of women and 75% of men use Facebook
 83% of Facebook users worldwide are under age 45
 50 million businesses use Facebook Pages
 44% of consumers say their shopping is influenced by
Facebook
 Facebook bought Instagram for $715 million
Source: https://www.wordstream.com/blog/ws/2017/11/07/facebook-statistics

Instagram – The second most popular
social network
Instagram
 1 Billion people use Instagram
 80% of its users are outside of the US
 For US users, 39% are women and 30% are men
 59% of US users are under 30
 42% of users earn over $75,000/yr.
 71% of US businesses use Instagram (slightly beating Twitter)
 90% of the top 100 brands are on Instagram
 72% of users have bought a product on Instagram
Source: https://blog.hootsuite.com/instagram-statistics/

Twitter – Still one of the popular social
networks
Twitter
 335 Million monthly active users
 There are over 69 million US users, but 261 million are outside the
US (that’s 79% of all Twitter users)
 37% of Twitter users are between 18-29 years old, and 25% are
between 30-49
 56% of Twitter users make over $50,000/yr.
 85% of small and medium businesses use Twitter to provide
customer service
Source: https://www.omnicoreagency.com/twitter-statistics/

LinkedIn – The world’s largest professional
network
LinkedIn
 LinkedIn has 562 million total users. 146 of them are from the US.
 61 Million users are senior level influencers and 40 million are in
decision-making positions
 56% of users are male and 44% are female
 44% of users earn more than $75,000/yr. and 41% are millionaires
 80% of B2B leads come from LinkedIn
 Microsoft bought LinkedIn for $26.2 billion in 2016
Source: https://www.omnicoreagency.com/linkedin-statistics/

Setting up a
Facebook or Instagram
Campaign

Setting up a Facebook or Instagram Campaign
Define your campaign’s
objective
• Awareness
• Consideration
• Conversion
Groups of ads which can
be distinguished by
parameters you set such
as theme, design or
goal
You can have multiple
ad sets within a
campaign
The individual ads used

Awareness campaigns:
Draw interest to your service
or products.
Consideration campaigns:
Seek to provide your audience
with more information about
your business by encouraging
an action.
Conversion Campaigns:
Seek to encourage those
interested in your business to
perform definitive action.

Pro tip:
Facebook images should be
1200 x 628 pixels
Instagram images should be
1080 x 1080 pixels

Setting up a Twitter Campaign
Similar to Facebook, you have 8 objectives to
choose from to match your goal

You can have multiple ad groups in a
campaign similar to Facebook. Here,
each group of ads can have their
own budget which is why setting
your campaign’s total budget is
optional.
Optionally, you can choose to set a
campaign total and leave the ad
group budget blank.

Audience Features-
You can select multiple features
from more than one category
Recommendations-
When selected you will be
shown the most popular
hashtags and @usernames used
in the past week of people
matching your demographic

Twitter will show you an estimate of
your audience size once all
parameters have been entered

Setting up a LinkedIn
Campaign

Setting up a LinkedIn Campaign

Setting up a LinkedIn Campaign – InMail

Setting up a LinkedIn Campaign – InMail cont’d
Example

Setting up a LinkedIn Campaign – Your Audience
The next several steps will be the
same for all 4 campaign types.
You can select the type of audience
you want to target as shown on the
left OR you can create one
beginning with choosing a location
to target as shown below.
You will be given the option to save
your audience template

Setting up a LinkedIn Campaign – Your Audience

Setting up a LinkedIn Campaign – Your Budget
Example Audience
Updates according to campaign
type selected

Setting up a LinkedIn Campaign – Text Ads

Setting up a LinkedIn Campaign – Sponsored Content
NOTE: You must have a Company or Showcase page
for this option.

Setting up a LinkedIn Campaign – Sponsored Content cont’d

Setting up a LinkedIn Campaign – Dynamic Ads

Setting up a LinkedIn Campaign – Dynamic Ads cont’d
Character Limits:
Ad description = 70
Company Name = 25
Headline = 50
Call-to-Action = 18

Beverly Brister
Owner, Beverly’s Webshop
 Social Media & Email Marketing Strategist, Small
Business Consultant, Lead Generation Specialist, and
Certified Constant Contact Solution Provider
 15+ years’ experience in developing marketing
strategies for businesses and building a social media
presence
 Provide print marketing, branding, and web
development solutions
www.linkedin.com/in/beverlybrister
About Me
Available for:
Workshops & Seminars | Speaking Engagements | Business Consulting

How to Setup Ad Campaigns on Facebook, Instagram, Twitter, and LinkedIn

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