Honda UK expands their digital strategy with Yahoo
Yahoo Gemini is our unified native ads marketplace.
It allows you to surface native content in context.
The technology generates your ad for in-stream experience
across Yahoo’s top-ranked content sites, on mobile and PC.
Once you outline your audience targeting including location,
gender and interest our dynamic personalization technology
makes sure your ad is served to the right audience
wherever they are, on any device.
Yahoo brings it together.
Honda UK expands their digital strategy with Yahoo Gemini
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When the Honda UK account set out to navigate new roads in their digital
strategy for the popular Honda Accord, their first test drive was Yahoo Gemini
native ads. There were two main objectives in the campaign: to test new formats for Honda UK
and increase reach to higher levels of the conversion funnel. Yahoo Gemini delivered on both
goals ensuring a cutting edge digital media approach while also testing content-led targeting to
build awareness. It also proved more cost-efficient than generic keywords.
Yahoo Gemini native ads let Honda UK learn more
about how to communicate with potential consumers
at different points in the conversion funnel. Using Yahoo
Gemini targeting to reach people who were interested
in car related content, Honda UK rotated two different
creative messages and calls-to-action to test both
performance and brand awareness.
1. Performance creative emphasised the promoted
finance package and prompted the user to
2. Brand awareness creative highlighted the
USPs of the model and encouraged users to
“Book a Test Drive”
The test ran alongside proven ‘always on’ activity. By the second campaign week promising results, especially in comparison
to competitors, saw Honda UK increase the Yahoo Gemini budget.
Paul Kasamias, Head Of Biddable Media UK agreed, “The benefits are two-fold, firstly Yahoo Gemini native ads sit seamlessly
amongst site content providing a positive and engaging ad experience and secondly they have delivered against business
requirements yielding an average CPC 52% lower and average CPL 81% lower than competitive alternatives!”.
In fact, Yahoo Gemini native ads proved to be more cost-efficient than generic keywords, driving over one million impressions
and 5,857 clicks at an average CPC of €0.15, 84% lower than the generic CPCs during the same period. The test also delivered
85 leads at a CPL of €10.59, 73% lower than outcomes delivered by generics during the same period.