Case Study: Building Community Engagement
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A case study in building community engagement to increase recycling rates in Cincinnati Ohio
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Case Study: Building Community Engagement
- 1. Community Engagement Campaign Oakley Recycles 2014
- 2. Objective: Increase recycling in Oakley.
- 3. Key to community engagement 1. Build Trust Quickly 2. Get People Excited 3. Leverage Existing Resources
- 5. Outreach Teams Well-Dressed and Highly-Trained
- 6. Multiple Points of Connection Residents
- 7. Personal Gifts to Residents Flexible Dry-Erase Shopping List Mini Dry-Erase Pen Fun Facts Cards Yard Signs Creates jobs…98,000 jobs have been created in Ohio* Jobs pay $8,000 more than the average wage* Reduces pollutants in the air and water Saves our community money Prevents valuable materials from winding up in a landfill RECYCLING... Recycling Hotline: 513-352-4500 *Source: Ohio Recycling Information Study, Issued by ODNR ❖ ❖ ❖ ❖ ❖ Gift Cards $10
- 8. Recognition to Households that Recycle 963 yard signs placed
- 10. Recognition to Businesses that Recycle
- 11. Local Media Takes Notice
- 12. Oakley Library Joins In
- 13. Local Community Leaders Join In P.G. Sittenfeld, Brewster Rhoades and Matt Mullin on youtube: bit.ly/oakley_recycles1
- 14. Impact: • “New Stuff You Can Recycle” shared with 3,808 households! • 963 Residents recognized for their recycling efforts. • In person conversations with 1,832 residents. • 207 New Households Recycling in Oakley! • Number of new and exchange cart requests per month went from 8.9 to 40 per month!
- 15. E-Waste Event Largest turnout in 5 years! Joinus fora where when Celebration Cookout 10/18/14 10a-2p SaturdayOctober 18th EnjoyaColdDrink &aHotBurger Entertowina$200WholeFoodsShoppingSpree Whole Foods Market 2693 Edmondson Rd Cincinnati Ohio 45209 BRING YOUR HARD TO RECYCLE ITEMS- COMPUTERS, PENS, #5 PLASTICS, AND PLASTIC BAGS Winoneof10 WholeFoods $10 GiftCards
- 16. Oakley vs. Hyde Park • Before the campaign Oakley trailing Hyde Park by 4.5% in recycling rates • After the campaign Oakley exceeds Hyde Park in recycling participation by 2% • Oakley saw a total increase of 6.5% in recycling participation. (note: Hyde Park’s proximity to the campaign neighborhood likely influenced their participation rate positively as well.)
- 17. Facts • 74,000 tons of waste enter our landfill every year • 44,000 tons could be recycled • Taxpayers save $100 for each ton recycled • If all 44,000 tons were recycled—the taxpayer would save $4.4 million annually