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Creating Impactful Campaigns - Communicate 2017 - Trewin Restorik

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Slides from Communicate 2017 - to see all slides and resources from the conference go to www.communicatenow.org.uk

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Creating Impactful Campaigns - Communicate 2017 - Trewin Restorik

  1. 1. Creating impactful campaigns Trewin restorick
  2. 2. About hubbub 2 • We design playful campaigns that inspire people to make healthier, greener lifestyle choices. • We concentrate on things people are passionate about such as food, fashion, homes, neighbourhoods. • Collaboration and co-design is key to our approach. A CHARITY WITH A DIFFERENCE
  3. 3. How can you stop young men on a night out dropping litter? Lets’ talk about sport – keeping it topical and fun. What behaviour change techniques can we use – nudge? Lets’ make the design strong, compelling and modern. Lets’ recycle what is collected. Like What?
  4. 4. Impact on a budget 4 • Topical • Playful • Create conversations • Hyper-local • Driven by social media. • Openly shared
  5. 5. Pumpkin rescue • 18,000 tonnes of pumpkins are binned every year. • Hubbub worked with local groups to create Pumpkin Rescue in Oxford. • Last year 40 community events were run. • Other seasonal campaign include Travellers Check, Grandparents Day and Festive Freeze. 5 Topical
  6. 6. 6 • Gifting beautiful outgrown baby clothing to families who need them. • Gifts from a mother to another on Mothers Day. • Run in partnership with Mothercare. • Last year over 2,000 families supported and value of clothes was £25,000. • This year in 41 stores. Gift a bundle Topical
  7. 7. Bright friday • Create a network 50 Community Fridges in the UK in the next twelve months. • Enable community groups to easily share learning and experiences. • Help Community Fridges move towards a financially viable model. • Will be formally announced in July. 7 Topical
  8. 8. Communitrees • 50 tree faces created, using reclaimed materials from the Gloucestershire scrap store and clean pieces of litter. • Communitrees competition ran with local children, creating designs that were brought to life by local artists. • Communitrees installed at litter hot spots throughout the Forest of Dean. • Map designed and distributed across 25 sites. 8 Playful
  9. 9. trashconverter 9 Playful
  10. 10. LITTER SHOP • Litter was collected from the forest floor and displayed in a one-off art installation with artists Dirty Beach. • Named the CON-venience store it was open 3 days a week May – July. • Photo stunt carried out of a commercial fridge in the forest, filled with litter sourced from the forest floor. • Video made for sharing on social media and in LRS Factory. 10 Playful
  11. 11. 11 BRING BACK HEAVY METAL Turning battery recycling up to 11
  12. 12. #tapchat • The South East of England faces a drought. • How do you encourage people to use less water. • Start a debate around hidden water habits. • #TapChat 12 Create conversations
  13. 13. Community fridges • Create a network 50 Community Fridges in the UK in the next twelve months. • Enable community groups to easily share learning and experiences. • Help Community Fridges move towards a financially viable model. 13 Hyper-Local
  14. 14. Bright friday 14 Driven by social media
  15. 15. Openly shared 15 • Collateral for Travellers Check and Pumpkin Rescue. • More food waste and litter campaigns to come. • Buy the ballot bin. • Use videos, infographics and vlogs for free. • Collaborate to develop local campaigns.
  16. 16. Thank you Trewin@hubbub.org.uk

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