The North Pointe Office of Berkshire Hathaway HomeServices Homesale Realty sales meeting outlining the advantages of using the company's AdMaster program to advertise on social media and a discussion about becoming uncomfortable over and over again to become comfortable in your business or personal life

1. Sales Meeting
January 21, 2020
01/21/2020 1
Consumer Strong®
North Pointe Office
Lancaster, PA
AdWizard The Black Line

2. Homesale Complete
2
Dan Ranck
NMLS #140989
James Ream
NMLS #1598468
Karie Martin Sarah Tompos James White
01/21/2020

3. January Interactive Webinar Training
3
Hosted by:
Jen Jones
VP of Career Development
Tuesday, January 28
9:00-10:00 Leveraging a Home Valuation Estimator
10:30-11:30 Social Media Content You Can Share
12:30-1:30 Manage Your Leads & Customers
2:00-3:00 Create Targeted Facebook Ads
3:30-4:30 Advanced Dotloop Features
• Sessions are hosted live and interactive
• Recorded and posted to Teamhomesale
• Must register to attend (check 12/30 email)
01/21/2020

4. Homesale Gala Awards Banquet
4
Thursday, April 2nd from 5:00-9:00 PM
RSVP to Kelly Miller
Agents - FREE *** Guests - $75
Lancaster
at Penn Square
01/21/2020

5. Homesale Book Club
5
• Date: Wednesday, January 29th
• Time: 8:30-9:30 AM
• Location: North Pointe Office training room
01/21/2020
Recommended
Reading
Find and purchase the book
on Homesale Center
The New York Times and Wall Street Journal bestseller, based on the
principle that little, everyday decisions will either take you to the life
you desire or to disaster by default. No gimmicks. No Hyperbole. No
Magic Bullet.

6. REALTOR® Benefit
6
• houselogic.com/members
• Buying and Selling guides
• Content for communications:
o Social Media and Email
o Personalized handouts
o E-Newsletters
o Blogs or Websites
01/21/2020
Powered by

7. December 2019 Peak Performers
701/21/2020
Donna
Giovingo
The Craig
Hartranft Team
Maria
Heisey
The Wendell
Huyard Team
The Lisa
Naples Team
The Tom
Risser Team
The Donna
Shaw Team
The Tim
Shreiner Team

8. Lancaster County Market Statistics
$230,442
$241,947
$50,000 $100,000 $150,000 $200,000 $250,000 $300,000-0-
Average Sales Price
December 2018 vs. December 2019
Homesale Realty
717-295-4663
Homesale.com
DISCLAIMER: Based on information from the Bright MLS for all residential property located in Lancaster County, PA,
for the period December 1-31, 2019. Data may not reflect all activity within the geographic marketplace.
Statistics Courtesy of:
+5.0%

9. +17.5%
Lancaster County Market Statistics
December 2018 vs. December 2019
Median Days to Sell
20 17
Units Sold
Statistics Courtesy of:
422
SOLD
496
SOLD
-15.0%
Average Interest Rate
1 2 3 ÷
4 5 6 x
7 8 9 -
0 . = +
4.64%
1 2 3 ÷
4 5 6 x
7 8 9 -
0 . = +
3.72%
Freddie Mac monthly average commitment rate on 30-year fixed rate mortgages
-19.8%
DISCLAIMER: Based on information from the Bright MLS for all residential property located in Lancaster County, PA,
for the period December 1-31, 2019. Data may not reflect all activity within the geographic marketplace.

10. Lancaster County Market Statistics
Absorption Rates – December 2019
3
6
9
12
0
MonthsInventory
2.4
2.0
0.8 0.9 1.0
1.9
3.0
6.3
6.0
Buyer’s
Market
prices generally
decreasing
Seller’s
Market
prices generally
increasing
$0 to
$79.9K
$80K to
$119.9K
$120K to
$159.9K
$160K to
$199.9K
$200K to
$249.9K
$250K to
$299.9K
$300K to
$399.9K
$400K to
$499.9K
$500K +
Statistics Courtesy of: DISCLAIMER: Based on information from the Bright MLS for all residential property located in Lancaster County, PA,
for the period December 1-31, 2019. Data may not reflect all activity within the geographic marketplace.

11. Homesale AdWizard
1101/21/2020
Targeted
Advertising

12. Homesale AdWizard
1201/21/2020
How do we create those relationships?
• Being involved in organizations
• Volunteering
• Going to events
• Interaction
According to NAR, what is an agent’s #1
source of business? REFERRALS

13. Homesale AdWizard
1301/21/2020
• The new newspaper
• Reach more consumers
• Get in front of friends of friends to
widen your sphere
• Drive traffic to your website
• Measure results
Why is social media advertising
important?

14. Homesale AdWizard
1401/21/2020
• Homesale’s social media ad platform
• Produces New Listing and Open House
company paid ads on Facebook/Instagram
• Allows agents to create custom ads on
Facebook/Instagram by choosing their own
budget
What is AdWizard?

15. Homesale AdWizard
1501/21/2020
• Asking price is >$1
• Has at least 3 images
• Status is active or contingent
• Is completed new construction
• Residential for sale
• Was listed 2 days ago (to account for photo processing) - we check again for photos the second
time at 7 days
Homesale AdWizard Listing Qualification

16. Homesale AdWizard
1601/21/2020
June – November 2019
Just Listed Results
Total Listings Reach Impressions
Total Clicks
Average Clicks
per Listing
Average Click
Rate %
5,792,9354,777,3953,055
329,213 107.7 6%*
* National Average Click Rate Percentage 0.99%

17. Homesale AdWizard
1701/21/2020
January – November 2019
Open House Results
Total Opens Reach Impressions
Total Clicks
Average Clicks
per Listing
Average Click
Rate %
8,464,6485,195,4544,966
313,309 63 6%*
* National Average Click Rate Percentage 0.99%

18. Homesale AdWizard
1801/21/2020
Stats appear on Seller Report for
Company paid ads
Seller Report
AdWizard Ad Lifetime Totals
Platform Reach Impressions Clicks
Facebook/new listing 1022 1081 81

19. Homesale AdWizard
1901/21/2020
• Log into HomesaleCenter.com
• Click ‘Marketing’ in the menu on the left side
• Click ‘AdWizard’ from the drop down menu
Getting Started with AdWizard

20. Homesale AdWizard
2001/21/2020
Create -or- Open Your Facebook Business Page

21. Homesale AdWizard
2101/21/2020
AdWizard Version 1.0
Attention:
Before using Ad Wizard you need to request an ad account setup.
Request one now.
Connecting to Facebook

22. Homesale AdWizard
2201/21/2020
AdWizard Version 1.0
Sign In With Facebook
You are moments away from creating your first Facebook ad. Start by clicking on the “Login” button. Once you sign in
please give the Delta Media Group Ad Wizard the privileges to manage your pages and post on your behalf.
Please make sure to login with the Facebook account tied to your business page.
Connecting to Facebook
!

23. Homesale AdWizard
2301/21/2020
Connecting to Facebook
Log In With Facebook
Delta Media Group Ad Platform would like to manage your business and manage
your Pages.
Choose what you allow
Not Now OK

24. Homesale AdWizard
2401/21/2020
Connecting to Facebook
Log In With Facebook
Manage Your Business
Manage Your Business
Manager Your Pages
Pages
Tom Blefko – BHHS Homesale Realty
North Pointe Office of Homesale Realty
Not Now OK
What You Allow< Back Clear

-

25. Homesale AdWizard
2501/21/2020
AdWizard Version 1.0
Sign In With Facebook
By continuing you agree that your ads will not discriminate or encourage discrimination against people based on personal
attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status,
disability , medical or genetic condition.
My Facebook Business Page
 I understand that the page I select in the next step will be the Facebook business page that all of my Ad Wizard activity will
be associated to:
Connecting to Facebook
Tom Blefko – BHHS Homesale Realty
Complete Setup


26. Homesale AdWizard
2601/21/2020
Creating an Ad

27. Homesale AdWizard
2701/21/2020
Creating an Ad
• Open House
• New Listing
• Price Reduced
• Recently Sold
• General Listing
• Home Value (AVM)
• Branded

28. Homesale AdWizard
2801/21/2020
Creating an Ad
• Select targeted zip codes
• Pick a template
• Customize headline
• Customize description
• Where do you want to send the
people that click your ad?

29. Homesale AdWizard
2901/21/2020
Creating an Ad
• Modify time frame
• Select budgeted amount
• Review estimated performance
• Pay for ad
252 101 8 3.2

30. Homesale AdWizard
3001/21/2020
Leads and Reporting
LEAD NOTIFICATIONS
• Email Notification: You will receive an email from
customerservice@homesale.com with a subject line
of
• “Your [property street address] Ad Wizard ad is
getting leads!”

31. Homesale AdWizard
3101/21/2020
Leads and Reporting
LEAD ACCESS
• HomesaleCenter.com > Customers > Customer
center to look up or manage your leads
• Click on the customer name and then scroll down
to history for details

32. Homesale AdWizard
3201/21/2020
Leads and Reporting
AD REPORT
• Go to Marketing > Ad
Wizard and then click
the Report tab

33. Homesale AdWizard
3301/21/2020
Overview of AdWizard
• Homesale is the only company in our footprint
who does this type of company paid advertising
on this scale
• We show you the results
• Drives traffic to you
• All you need to do is talk about it, we take care
of the rest

34. The Black Line Rule - Coach Tony Arcudi
3401/21/2020

35. The Black Line
3501/21/2020
https://youtu.be/9Cdc13CU9Fc

36. The Court
3601/21/2020
NBAArena Beach Driveway
The height of the hoop in all three is 10’

37. The Court
3701/21/2020
The distance to the hoop from
the foul line on every court is 15’

38. Homesale Gala Awards Banquet
3801/21/2020
A great foul shooter can make 80% of their foul
shots in practice . . .

39. Homesale Gala Awards Banquet
3901/21/2020
. . . and then they cross the black line

40. Black Line Stories
4001/21/2020
Colleen
Davis
Dave
Lowry
Lisa
Naples

41. My Personal Black Line
4101/21/2020
The Podium

42. My Personal Black Line
4201/21/2020
What ‘Black Line’ will you
face in 2020?

43. Inspiration
4301/07/2020
Opportunity is missed by most people because it is dressed in
overalls and looks like work.
- Thomas Edison

44. About the Presenter
44
Tom Blefko is a broker with over thirty years experience in all facets of the
residential and commercial real estate industry including sales, leasing, office
management, property management, development, construction, and training.
During the course of his career, he has been an award-winning salesperson
and assisted other agents in negotiating and closing thousands of real estate
transactions.
Contact Information: Tom Blefko, Associate Broker
Berkshire Hathaway HomeServices
Homesale Realty
Office: (717) 560-9100
Cell: (717) 587-6600
Email: tblefko@homesale.com
01/21/2020