The pitch for 500K funding for Chotmai, 2017.
We are looking to develop the next phase of our application, which can be described as "Slack Meets Dropbox, In Asia"
4. The Problems
Uploading files is slow and with
an un-reliable connection you
need to repeat upload
Data Speed
Burning, Copying & Distributing
DVD or USB of large files, is still
very much a thing in Thailand
and unreliable
Physical Delivery Of Data
Other applications haven’t
integrated chat and file sharing
effectively & there is no way to
generate income from files.
Chat & Sales
5. Our Solutions
Built in native Thai and developed
to work with many communication
channels
Technology built for speed, with
data compression, localised servers
and focus on groups &
communication
Developing Mobile delivery,
Desktop uploads and local
persistent storage services.
6. Competition
• Thai pricing/ payment options
• Local servers for speed
• Native Thai language
• Ability to sell files (Enterprise)
• Communicate on familiar channels
• Local customer service and support
• Chat & files in one dashboard
Them
Us
• Costly for business
• International data = Slow & Un-reliable
• English language or low quality
translation
• Poor communication/file storage &
sharing methods for teams
• Poor file management
7. Product Overview
Re
Place Your
Screen Here
Enterprise
Store up to 1TB data (persistent)
Send 20GB files
Sell files
Task Lists & reminders
Unlimited Contacts & Groups
Conversations on social messaging channels
Freemium
Store up to 10gb (14 days only)
Send 10GB files
Unlimited Contacts & Groups
Unlimited conversations in Chotmai
V3 COMING SOON
9. Market Size
19 Million +
3.6 M
137160
29th in the world for internet
users, this grows at 8% year on
year.
Internet Users Thailand
25-34 Years Old
Male
Bangkok& University Towns in TH
Gamers/Film watchers
User Demographic
Chotmai has a current
conversion of 3.81% of traffic to
active accounts
Expected User Number
Thailand only
10. Revenue Model
AD
Supported
Paid
Subscriber
Fee Per
Sale
All downloads are shown full
screen image ads
High Impact Advertising
Freemium for general users
Enterprise 300THB p/m
Students 2000 THB p/a
Long Feature List
A Thailand based pay per
download digital ecommerce
platform for delivering local
content.
Digital Ecommerce
11. Marketing Strategy
1
2
3
Paid search Advertising – Targeting
users that are looking for a service
Social Media – Targeting users that
have a solution already
Traditional & Publicity – Targeting
potential users that are not aware
that this technology exists and have
no current solution, other than
physical distribution.
12. More Marketing
SEM
Social Media
Partnerships (Universities, fastwork.com)
More Hardware
5X upgrade in Thailand,
AWS - Australia & India
More Staff
Developers
Customer Support
Raising 2-500K USD
fundraise for equity
13. Exit Strategy
1
Sell transfer audience to any
provider
2
Split company to into transfer
services & E-comm then sell or IPO
either one
OR
14. What’s Next
Conversation Multi-Country E-commerce
Dropbox Meets Slack with
Superior folder management
Thailand is first country, with scale-able
data management, then using AWS we
deploy to the Australian and Indian
Market.
Providing Chotmai users the ability to
generate revenue from their files.
Web / Graphic designers
Video producers
Partnerships
Partnering with local solutions that can
use our file transfer service.
Fastwork.co
Thai Independent film Industry
15. User Profile
Android 19.99%
Windows 69.25%
IOS 4.68%
MAC 5.45%
Linux 0.42%
Windows Phone 0.07%
Chrome OS 0.05%
Not Set 0.05%
Male 71.6%
Female 28.4%
18-24 23.97%
25-34 44.98%
35-44 18.33%
45-54 7.81%
55-64 3.94%
Thailand 96.17%
Bangkok 70.57%
Thai Language 59.60%
Returning User 30.24%
Average # of files 12.9
Average size of file 111 MB
CPA Current 24 THB
CPA all time average 108THB
Organic Conv Rate 9.13%
Paid Conv Rate 5.93%
Cost per active user 20 THB