This document contains multiple charts and tables showing trends in paid search impressions, costs per click (CPC), and click-through rates (CTR) over time for different sectors and devices. It also includes data on keyword performance, quality scores, and costs for different advertisers. Overall it analyzes paid search advertising metrics and performance.
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Campaign Ad Group Keyword Desktop Ad Mobile Preferred Ad
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19. Max CPC Bid Quality Score Ad Rank Ad Position Avg CPC
Advertiser A £10.00 x 3 30 3 £10.00
Advertiser B £8.00 x 7 56 2 £4.43
Advertiser C £6.00 x 10 60 1 £5.70