Presentation by Aurélie Pols at Superweek 2014 (Hungary). The objectives of the session are to provide a simple and practical approach to classic and reverse monetization and learn how to prioritize your opportunities within your company.
- What are the biggest obstacles companies face to be successful in Digital Analytics?
- Do you want to continue being a reporting monkey?
- How to monetize?
- What if my website doesn´t sell?
- What´s the value of a lead and a visit?
- Monetizing different types of sites behaviors
- Common roadblocks to monetizing behaviors
- and much more ;)