Data shows the typical once a day average SEM bidding approach is woefully inadequate when CPCs and conversion rates fluctuate thousands of times by as much as 16% throughout the day. This inefficiency is costing advertisers millions in missed revenue opportunities and unnecessary costs.

1. Save
at
least
10%
on
your
paid
search
costs,
guaranteed.
Why Your Paid Search
Campaigns are
Inefficient
And how to fix it.

2. ©
Campanja,
Inc.
All
rights
reserved.
Average Bids are No Longer Good Enough
Opportunity to
drive
conversions
during high-
demand times.
Stop wasting $$
on overpriced
keywords.
Typical Google AdWords auction over a one week period.
Average
Bid

3. ©
Campanja,
Inc.
All
rights
reserved.
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Ne1lix"
!"!!
!2,000!!
!4,000!!
!6,000!!
12AM!
1AM!
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Flygresor!
Price Comparison
Advertiser
Lead Gen
Advertiser
Streaming Media
Advertiser
Travel
Advertiser
Actual Intraday Bid Changes Across Industries
Optimum bid volume & timing vary widely by advertiser.

4. ©
Campanja,
Inc.
All
rights
reserved.
Optimized Bidding Saves 10-20% or More
Advanced,
Op,mized
Bidding
Typical
SEM
Bidding
Bid
changes
once/day
ConAnuous,
intra-­‐day
bid
changes
Visit:
campanja.com
Email:
sales@campanja.com
Call:
N.
America
415-­‐832-­‐0089
EMEA
+44
7974
140
758
Same
Revenue,
10-­‐20%+
Lower
Cost
Learn
more:
A
large
adverAser
spending
$500K/month
on
paid
search
can
save
$50K
-­‐
$100K/month.