as media target audience

1. BenAnderson
The action genre,like everygenre hasitsowntargetaudience thatneedcertaincriteria’stobe
successful as a mediaproductand also,incasesto increase the reputationof astudioandcertain
distributioncompanies.
The target audience’smaingender commonlyfoundismale whowatchactionmoviesasitis
stereotypicallymenwhointhe filmindustryare drawntoviolentfilms.Thisdoesn’tmeanthat
femalesdon’twatchthisstyle of filmsbutdue tothisstereotypical viewsactionfilmsare more tilted
towardsa grittierandtestosterone filledapproachtowardsthe scenes.
The target audience whilstithasa maingenderthere isalsoa target age that can be appliedtothe
media.The targetage 15 – 40 forthe targetaudience. The lowerendof the age of target audience
mostmale teenagerslove agoodadrenaline burstsowatchingamovie filledwithactionwhichis
sure to get yourmindrunning.Thisinterestinthe actiongenre couldcontinue intoadulthood,
extendingthe age-range tointothe 40+ zone.However,sometimesadultspreferto‘slow down’
fromthen,whichmeanswe have lostthose aged50+ whichthenthe style of genre changes.
The target audience alsohoweverappliesto middleClass (those withanaverage socio-economic
status)/Mixedraces(Those fromdifferentculturesandcountries).Asatypical filmwouldhave filma
diverse cast we can assume that the filmwouldappeal toawiderrange of racesthan if it were an
all of a same race cast. People fromthe Middle Classgenerallyhave the luxuryof beingable to
watch moviesregularly,sotheywouldbe the mainaudience.
The target audience wouldhave certainintereststhattheywouldbringwiththemwhengoingto
watch certainfilmsthathave attractedthem. These interests wouldinclude thingssuchasaction,
gunfights,catchyquips,escapism, andanAdrenaline burst.Peoplewhowouldwatchthistype of
filmwouldn’tjustgobecause theycould;there hastobe somethingthatappealstotheirinterests
and whattheyhave gone to the cinemato watch.
The target audience forthe genre nowadayslive more of abusierandfulfilledlifestyle meaning
whentheydo theyhave targets.Forexample, Niche- People wholike somethingoutof the ordinary,
actionand comedymixedtogether.Mass- Peoplewhojust wanttowatch a movie,possiblyfor
escapism.Thispersonlikesourmediaproductbecause theyhave aninterestinactionandcomedy
films,andtheylike guns andthe actionwhichare twoconventionsof thisgenre of film.T