This document outlines the AI Commerce solution provided by Smarter.ai. AI Commerce is a tool that enables a set-it-and-forget-it approach to optimising outbound emails to your customers. By taking advantage of our cutting edge artificial intelligence techniques, you can speak directly to every customer with the best product offers at the best time. Once the platform is set up, which typically takes no more than a day, you don't need to do anything other than watch the sales roll in.

1. Grow your eCommerce
the Smarter way.
Smarter AI Commerce
Smarter targeting
Smarter insights
Smarter personalisation

2. (76%)
personalised communications
were crucial
78%
increased their
likelihood of repurchasing.
Source: The Value of Getting Personalization Right (Or Wrong) is Multiplying | McKinsey & Co

3. accurate, personalised recommendations &
pricing at scale, general
trends instinct…
Until now.

4. Smarter AI
Commerce
The Smarter AI Commerce suite has AI at its
core to help eCommerce businesses like yours
grow with better automation and more
accurate predictions, making your customers
feel better understood and boosting
confidence in the decisions you make.
Introducing
It’s the Smarter way.

5. Be Smarter
with your data
Smarter AI Commerce uses data from
your existing platforms to give you
better insights than ever before on
your customers and products, all
produced by the very latest Artificial
Intelligence & Machine Learning.
Smarter AI Commerce

6. Be more confident in your decision-making
Seamlessly connect your eCommerce solutions
Use your Smarter AI
Commerce platform to:
Free up valuable resources by automating
your eCommerce strategy
Predict which customers are at risk of churning
Generate new revenue through more accurate
customer targeting

7. What’s included?
Customer
Segmentation
Price
Optimiser
Product
Recommender
Customer
Targeting
Email
Generator
Understand your
opportunities for
growing customer value
with RFM segmentation
Apply pricing strategies
based on customer
value and product
preferences
Create effective
product bundles to
give your customers
more of what they
truly want
Activate your data and
increase campaign
success
Personalised AI
generated messaging
to customers
All the AI tools you need to make better predictions and streamline your eCommerce store

8. How it works Smarter AI Commerce
Customer Segmentation
Price Optimiser
Product Recommender
Customer Targeting
Email Generator
Your Email
Service
Provider
Your online
store
Your
CRM/ERP
Personalised
product
recommendations
via email or store
Intelligent insights
to inform your
eCommerce
strategy
Automatically
implement your
strategy

9. How do I
Get Started?
Plug your transaction data into
Smarter AI Commerce through a
direct connection to your
eCommerce platform (Shopify,
WooCommerce etc).
Plug Play Push
Setting up is easy. All you need to do is plug, play & push.
Your Smarter AI Commerce
platform immediately gets to
work, uncovering AI insights into
your Customer Segments,
Product recommendations and
suggested pricing strategies.
Smarter AI Commerce starts
automatically applying your new
insights to your marketing emails,
eCommerce store and online
platforms within 24 hours.

10. Smarter AI Commerce integrates
seamlessly
We bring the tech & data
expertise

11. Don’t lose valued
customers
Smarter AI Commerce’s suite of AI tools effortlessly segments your
customers, identifying which ones are most loyal through to those
at risk of dropping out of your funnel and generates smart
predictions on which products they’re most likely to be interested
in, so you can continually win them back.
Visit
Website
View
Product
Churn
Risk
Add to
Basket
Smarter AI Commerce
Checkout

12. Driving loyalty with
High Value Customers
Use Case

13. Fully personalised
predictions at scale
Name: Nathaniel Brooks
Example | Automatic personalised email
History: Nathaniel has made a total of 47
orders from the store, totalling over $5,000. A
few of the items he’s purchased include:
Day Hiker
Hickory Coated
Patagonia LS Organic Cotton
Midweight Fjord Flannel Shirt,
Forage Ink Black
Rhythm Worn Path
Fleece Hoodie
Previous purchases include:

14. Name: Nathaniel Brooks
Example | Automatic personalised email
Nathaniel is a big spender and
has purchased frequently and
recently. This comfortably
places him in the Champions
segment!
Based on a calculation of
his previous purchases,
his top recommendation
is a Pendleton Cascade
Jacket (Black)
Nathaniel is a Champion, so
we suggest offering him a
high value product at RRP.
This is the Pendleton Cascade
Jacket Black at $194.95
Segment: Champion Products: High Value Offer: RRP

15. Example | Automatic personalised email
Using our advanced AI, the eCommerce
business has generated the following email
for Nathaniel, which includes his product
recommendation, based on his customer
segmentation (blue) and automatically
generated body content to match the
brand’s tone of voice (green).
Segment: Champion
Name: Nathaniel Brooks
Product: Pendleton Cascade Jacket (Black)
Price: $194.95

16. Targeted on-page recommendations
High Value Customers
Use Case

17. Fully personalised
predictions at scale
Name: Darren Ramirez
Example | Hyper-targeted on-page recommendations
History: Darren has made a total of 36 orders
from the store, totalling over $6,000. A few of
the items he’s purchased include:
Berghaus Gilet
Navy
Rab Down Waterproof coat
Black
Base Layer
Electric blue
Previous purchases include:

18. Name: Darren Ramirez
Darren purchases regularly
and is a high spender.
This places him in the
Champions segment.
Based on a calculation of his
previous purchases, we can
confidently recommend three
high value products for
Darren to view on page.
Darren is a Champion, so
we suggest offering him the
products at RRP.
Segment: Champion Products: High Value Offer: RRP
Example | Hyper-targeted on-page recommendations

19. Using our advanced AI, the eCommerce
business has displayed Darren’s
personalised recommendations (blue) when
he’s actively viewing products on the site.
Segment: Champion
Name: Darren Ramirez
Product: 3 x High Value Products
Price: £150 - £350
Example | Hyper-targeted on-page recommendations

20. Identifying Growth
Opportunities
Use Case

21. Fully personalised
predictions at scale
Name: Sophia Anderson
Example | Automatic personalised email
History: Sophia has made 2 orders covering 2
items, with a total value of $172. Her orders are
high value, and she’s purchased recently.
Carhartt WIP Record Shirt
Record Print White
Kyrgies Women's Wool Slides
Orange
Previous purchases include:

22. Name: Sophia Anderson
Example | Automatic personalised email
Sophia has only made two
purchases, but they were bigger
than some other customers.
Combined with the recency of
her purchase, she belongs to
the Promising segment.
Based on a calculation including
her previous purchases, her top
recommendations are:
As Sophia has only made two
purchases, our suggestion is
to try and grow her value as a
customer. To do this, offer a
bundle of her top
recommendations at RRP.
Segment: Promising Products: Bundle Offer: RRP

23. Example | Automatic personalised email
Using our advanced AI, the eCommerce
business has generated the following email
for Sophia, which includes her product
recommendation, based on her customer
segmentation (blue) and automatically
generated body content to match the
brand’s tone of voice (green).
Segment: Promising
Name: Sophia Anderson
Product: T-shirt & Hoodie Bundle
Price: RRP

24. Stopping Churn of
Lapsing Customers
Use Case

25. Fully personalised
predictions at scale
Name: Grace Davis
Example | Automatic personalised email
History: Grace has made 4 orders in the past
with a total value of $371.71. However, she
hasn’t purchased in almost a year. Some of her
previous purchases included:
Iron & Resin Wild & Free T-shirt
Heather Grey
Mystery Made Get Busy Livin'
T-shirt White Slub
Previous purchases include:
Cozy Afternoon Knit,
Chocolate

26. Name: Grace Davis
Example | Automatic personalised email
Grace has most recently been a
smaller spender and has not
purchased for almost a year.
This low value, lapsing profile
places her in the About To
Sleep segment.
Based on a calculation including
her previous purchases, her top
recommendations are:
As Grace is lapsing, we suggest
enticing her back with a small
discount on a bundle of her top
recommendations.
The suggested bundle cost of
would be $83, a discount of $15.
Segment: About to Sleep Products: Bundle Offer: Small Discount

27. Example | Automatic personalised email
Using our advanced AI, the eCommerce
business has generated the following email
for Grace, which includes her product
recommendation, based on her customer
segmentation (blue) and automatically
generated body content to match the
brand’s tone of voice (green).
Segment: About To Sleep
Name: Grace Davis
Product: T-shirt & Hoodie Bundle
Price: $83 ($15 discount)

28. Make more accurate
decisions with AI at the
core of your business

29. It’s already
generating revenue
Results
Results: An extra $4700 within the first 6 weeks of
revenue generated from automated emails containing
the insights uncovered by Smarter AI Commerce.
Client: Grassroots
Type: Clothing & Apparel eCommerce store
Additional Revenue Generated
ROI: 15x
$4729
Automatic generated customer
winback emails
AI Insights:
Sent via:
6 weeks
eCommerce:

30. “We have seen amazing open rates (40% or
higher) as well as great conversions. Also
the Average Order Value has been 30-40%
higher than our normal orders.”
COO, Grassroots California

31. Choose from
three easy packages
Invest in your success
10 User Accounts
Professional
$749
Growth Starter
$499 $249
5 User Accounts 1 User Account
Per month Per month Per month
1st month: FREE 1st month: FREE 1st month: FREE
1500 emails per day
Account Manager
500 emails per day
Onboarding support
100 emails per day
Onboarding support

32. Created by AI
Professionals
Francesco Benincasa
The leadership team that cares about your success:
Lewis Lovejoy, PhD George Hartshorn
Edward Wood
Nevine Gouda
Professor Dave Reibstein Professor Hema Yoganarasimhan
Davide Cervellin David Pool
Our team of Advisors:
Platform Lead
Head of Engineering
Founder / CEO Founder / CTO Head of AI Wharton Foster School of Business
MediaSet AI Founder & QA Limited
Omar Ibrahim
AI Community Lead

33. Built on solid
foundations
The world of AI is fast-paced & exciting, but with that comes
some uncertainty. Behind the scenes, Artificial intelligence
processes vast amounts of data and makes decisions based
on those. But how can we make sure the decisions it makes
are the right decisions?
Our team of professionals have decades of experience
working with machine learning & AI from its inception. As a
result, we have purposefully built Smarter AI Commerce with
the most tried & tested, stable foundations meaning the
outputs it generates are closely controlled and accurate.

34. Make better decisions, powered by tried & tested AI
Make your customers more loyal by feeling truly understood
Make your online store more profitable

35. Would you like to make
the Smarter choice?
Book a tour of the Smarter AI Commerce platform
at a time that’s convenient for you:
Book a Tour