Reverse Engineering Google Shopping
Google Shopping delivers great results, but many AdWords advertisers haven't found ways to differentiate themselves from the competition. So how to escape from mediocrity?
We setup tests, analysed data from Shopping Campaigns across the globe and will provide our results and actionable insights within these slide:
1. How does bidding impact the click volume, search query impressions, traffic quality and ROI?
2. How do Google Shopping campaign priorities influence your performance?
3. Should you really spend time optimising product descriptions in your feed?
4. How important is the correct categorisation of your products (Google Product Category) in the feed?
5. How does Shopping react when you rewrite your product titles?