Michelle Nelson founded Back 2 Basics Marketing, LLC in 2007 with less than $300. Starting from her hometown of Peoria, IL, she realized there was a need for a marketing company that served both small and large businesses. Today, Back 2 Basics Marketing has grown and expanded to offices in St. Louis, MO and Denver, CO, serving a nationwide array of clients. Michelle is grateful she took the chance to move to St. Louis, which allowed her company to grow and bless her with clients, friends, and team members.
2. In 2007, Back 2 Basics Marketing, LLC was founded by Michelle Nelson with less than $300 and an
unrelenting determination and will. Michelle frequently visited the St. Louis area; and after doing
extensive research on local marketing businesses, she quickly realized something... there were no
marketing communications companies that tailored their services to both small and large
businesses. After much thought, Michelle was ready to make a change and went back to her
hometown of Peoria, IL, packed up her son, dog, and cat and settled in St. Charles County. Back
2 Basics Marketing, LLC started with its first client that Michelle accidentally met in a grocery store.
Today, Back 2 Basics Marketing, LLC has a growing array of clients nationwide with offices in St.
Louis, Missouri and Denver, Colorado.
“Sometimes you have to take a chance in life and change the direction your life is going. I am
glad I took the chance to move to St. Louis, because today I am blessed with wonderful clients,
friends and team members.”
Michelle Nelson, President & Chief Marketing Creator
of Back 2 Basics Marketing, LLC.
3. President & Chief Marketing Creator
• In the marketing industry for almost 20
years.
• Owned four successful marketing
companies:
Event company, direct mail company,
ad agency, and was founder of the
Outdoor Experience Show.
• Founded Back 2 Basics in 2007
• Award winning speaker, trainer, and
author.
• Member of the eWomen’s Network,
O’Fallon Chamber of Commerce, and St.
Peter's Chamber of Commerce.
4. Meet Lyndsay!
Executive Marketing Assistant
• Joined Back 2 Basics in the Spring of 2010.
• Coordinates all scheduling, billing, and
performs generic clerical duties.
• Has over 3 years of experience in the
Marketing/Public Relations industry.
• Has a one-on-one relationship with each
client to make sure their relationship with
Back 2 Basics is at its highest quality.
5. Chief “Make it Happen” Officer
• Specializes in Public Relations for the
clients.
• Assumes the responsibilities for event
planning, attending networking
opportunities, and one-on-one interaction
with clients.
• Joined Back 2 Basics in late 2009 as an
intern.
• Became a full-time member in early
December 2009.
• Danielle is proof that internships can and
do make a difference to your career.
6. Technology Director
• Specializes in new media technologies.
• Provides IT support and website solutions
to clients.
• Provides effective strategies for
• E-commerce, customer relations, brand
awareness, and sales marketing.
• Charlie’s portfolio consists of a large array
of work from documentary film making to
web development and graphic design.
7. Assistant Marketing Creator
• Joined Back 2 Basics in May of 2010.
• Provides copywriting and creating and
maintaining social media for clients.
• Provides effective strategies for design.
• Ashlee joins after graduating in 2009 from
Lindenwood University with a Bachelor’s
Degree in Graphic Design.
8. Back 2 Basics Marketing offers businesses:
Proven and successful marketing strategies
Exceptional products at a fair price and in a timely manner
Best of all, our customers ALWAYS come first!
15. “Michelle is what I call " A get it done person". She
is incredibly talented and goes beyond what you
would usually expect. I would recommend her to
anyone seeking a Marketing person. She will
impress you with the quality of her work and the
timely fashion in which it is completed.
She is the best”
Randy Davies, Account Executive,
“It was obvious from the moment I met Community News, Inc.
Michelle that I had a new friend. She is
genuinely interested in your best interest.
You would wish that all of your vendors “Michelle provides excellent knowledge and is
were as concerned with your success.” very gifted, plus is so personable, which is very rare
John Bognar all in one. I look forward to working with her in the
near future and would recommend her highly!!”
“Michelle is one of those people who seems
Dawn Cassara, President,
to be able to juggle a hundred balls in the air WebTrackTech
and not drop a single one! Our company works
with Michelle and Back2Basics Marketing as a
provider of On Hold Marketing Services for one
of her clients. They are always "right on the dime”
--we love working with Michelle and her team.”
Marlene Goland, President,
Message On Hold Plus, Inc.
16. “Michelle's marketing coaching and support in
executing the marketing plans we design is
proving invaluable to my business. I have a
newfound confidence in my ability to powerfully
represent myself and Life by Design in a way that is
effective AND reflects my true nature. I highly
recommend Back 2 Basics Marketing if you are
struggling to find your voice in the marketplace.”
Patty Cook
“When you first meet Michelle, be prepared to meet
a long-time friend. Her warmth and caring are evident
right from the start...yes, she really does want you to be
a Success and it shows.”
Dawn Ferguson “Michelle is an amazing woman. She is to the point
and down to earth. My husband was very
impressed with her professionalism and her
“Hiring Michelle and Back2Basics was accomplishments. I would recommend Michelle
the best business decision I've made. and her company, Back 2 Basics Marketing.
She and the rest of the team are creative, Kylin CoulterMeyer
and really listen to their client's needs.
Back2Basics is an excellent choice for small
business owners with small marketing budgets.”
Lori Stock