Gia is an artist known for her protest music and using her platform to advocate for social change. The proposed music video will show her protesting alongside others and using her voice to stand up for what she believes in. Scenes will include Gia protesting, feeling free by a hilltop, and confronting politicians. The video aims to portray Gia as a strong voice for young people and showcase how anyone can make their voice heard through protest.

1. Directors Pitch
By Bebe Pidgeon

2. Gia's introduction
• Gia is the girl you can instantly trust. The mixes of
innocence and power, she's calm but she'll voice her
opinion loud and proud when necessary. Gia is a role
model, from the things she wears to the things she
protests. Gia's albums carry a lot of different genres
but her most viral ones are her protest ones including
her new single American Idiot. She has a strong voice
that demands to be heard but one that can also be
presented as soft and comforting. Gia isn't afraid of
what people say when it comes to her clothes. Gia
likes baggy trousers and baggy t shirts, she likes neon
just as much as she likes monochrome colours and she
can make anything look good.

3. Audience research
Gia's audience is very varied however most will be the younger generation as Gia is
passionate about how she can support and protest for their future as well as hers. Gia
has fans worldwide however has gained a lot of American fans after she speaks up
about common problems in America, for example in her new single 'American Idiot'
where she saw a huge rise in American fans. Gia's fans are kind and supportive. Gia
doesn’t have a majority gender in which she reaches out to. She connects with
everyone who listens to her music and connects especially with people who are looking
for a light to follow, a brave influence. Supporters of Gia's career share interests such as
making a difference in the world. Ths could be picking up the rubbish in your area or
going to powerful protests with a proud head and a strong balance. Both of these make
a big step in a more beautiful future for this generation.

4. Micro and Macro ideas
• MACRO
• The main idea I want to have in my music video is that everybody has a voice and everybody can
use it and to show this I will be showing scenes of Gia protesting and using her voice amongst lots
of other young people ready to make a change for their better future.
• I would like people to see how strong Gia (a delicate looking girl) is and how she can create power
for herself to be heard for a cause not only affecting her.
• MICRO
• I want clips of Gia protesting
• There will be clips of her feeling free and expressing her emotions to the world (shouting, skipping,
waving her arms around freely).
• I will include footage of Gia laying on top of the table holding a meeting between the government.

5. Locations
• To represent Gia's idea of freedom, I chose locations such as empty fields and on top of
hills. Gia is shows prancing in the middle of a field with sparklers, also on top of a hill lifting
her arms up in relief and relaxation. Gia has a shot strolling down an empty street skipping
and singing too, this shows how easy it is for her to forget about the world and gain the
confidence to simply not care what anyone may think of her If they were to look out their
windows and see her prancing around public spaces like that.

6. Plot/narration
• The video will begin with Gia looking in the mirror wearing the most simplistic, American stereotypical smart wear
and as the lyrics begin to say "don’t wanna be an American Idiot", the camera will quickly shake and re focus on
Gia in clothes she feels and looks more comfortable, in smiling cheekily. The next shot shows Gia walking down
the street skipping and twirling until the lines "f*ck America" play in which she stops to say. The camera quickly
pans up and back down to Gia protesting for her right to know the truth but she calmly looks at the camera to
mouth the lyrics playing "welcome to a new kind of tension". This is where the other social group come in (the
government) who are standing less confident on a stage labelled "lies" before they walk rapidly inside in distress.
The camera follows them inside through a door with a sign saying "meeting in progress" in which a long table is
presented, surrounded by business men and women (the government). The camera will pan around the table and
then spin upwards to show Gia laying along the table reciting the lyrics going with the song. She looks smug and
care free as the government debate as if she wasn’t there. The song continues "Television dreams of tomorrow"
where we see Gia running up a hill and turns around to the camera to say "We're not the ones who're meant to
follow" with a shrug and carries on to the top of the hill where the sun is setting and Gia looks free. A pan of Gia
with her arms wide open to the world ahead shows and pans from both ways. This is repeated with different pans
and arm motions. Gia is then filmed from a high angle writing the word 'America' onto a plate and then a
repeated shot of her smashing it occurs, one from high and the other from a low angle. She is then back on the
hill with the words 'American Idiot' on her forehead like she has been labelled it and once again says the words
"Don’t wanna be an American Idiot" and wipes it off with a clenched jaw and a soft smile once it has been wiped
off completely. The wacky top to this cake is Gia in an open field, with a sparkler in each hand prancing around
with her freedom and happiness, as if she is sure she will accomplish the truth.

7. Props
• The main prop is the plate which Gia
writes America on and then smashes it
on the ground with passion and
determination to break the plate. This
plate represents weak America, the
kind that lies to their public. Gia
smashing the plate shows that she is
ready to break this trend. I would also
like to add that every single bit of plate
got picked up and safely disposed of
after the plate smashing shot.

8. Make-up
• In the first photo, you see me adding highlighter onto Gia's chin,
top of her cheekbones and along the middle of her nose. This was
to make Gia glow and shine with the sun reflecting on her face.
This makes Gia look hydrated and helps give a happier look.
• The second photo shows the song title on her forehead. For this I
simply used an eyebrow pencil as it makes It easy for Gia to wipe
off in one of the shots.
• In the third and final photo, I am painting Gia's nails red. I chose
the colour red to emphasise the urgency in her protest. I gave a
clear shot of Gia's nails in the plate shot also to show how she is
'warning' everyone of the fear, that is, America and their
government.

9. Costumes
• I tried to put as much yellow in Gias
outfits as I could in order to
maintain a yellow theme (flows
through her website, merch and
now the music vdeo).

10. Social groups
• Two different social groups- My two different social groups are the protesters (Gia) and the
government. These two social groups are battling against each other whilst Gia and her
fellow protesters, protest against the government and the lies they tell. They protest for
honesty and a better future. You first see the second social group (the government) on a
stage titled "lies" as they look smart and artificial. Standing on the ground in front of the
stage you see the main social group (the protesters and Gia) holding signs requesting the
lies stop and making it obvious they will not fall for the governments riddles and be an
'American idiot'

11. Shot list
• Mid shot into mirror- ugly clothes
• Shake the camera until unfocused
• Refocus in the same mid position in the mirror- new clothes
• Mid- skipping towards camera
• Filmed from behind and right of gia twirling
• Close up of face- mouthing the lyrics
• Back to mid- skipping away
• Zoom out- Gia in the crowd
• Pan up stage- government
• Low shot- government leaving
• Follows in mid- through the doors
• Close up- ‘meeting in progress sign’
• Pan left in circle- around the table
• Pan upwards- Gia in the middle of the table
• Zoom in- mouthing lyrics

12. Shot list • Mid shot- running up hill
• Pan right- Gia on hill
• Zoom in on sun
• Pan left from behind- Gia on hill
• Pan right in front of Gia
• Slow motion pan left of view and Gia
• Pan left of view
• High up shot of plate
• Zoom out of plate
• Pan down following plate smash
• Low shot of plate smash, even with the smash
• Mid shot rubbing words off head
• Left curve pan
• Right backwards pan

13. Shot list • Close up of lip syncing
• Slow motion pan left
• Close up of Gia on meeting table
• Mid shot of Gia running up hill
• Pan forward towards sunset
• Mid shot of Gia in front of sunset
• Pan right with sparklers
• Mid shot of Gia spinning
• Mid shot with sparklers
• Mid shot with sparklers
• Pan right circular of Gia holding sparklers high

14. Production schedule
Date Activity Notes
September 5th Plan Gia's outfits and makeup Yellow and happy
September 10th Location planning Weather, times of sunsets,
quietest times to film
September 12th Main shots Album
covers and significant
video footage
September 14th Extra shots and footage

15. Mood board