Watch a recording of this session here: http://www.bazaarvoice.com/live/summit/sessions/campaigns-for-cross-channel-marketing.html
Date - Wednesday, 14 May
Time - 10:45 AM
Room - Room 18 A&B
Summary
Get prepared for an impactful session and learn from our speakers how to better drive ROI through all channels by better preparing, launching and tracking campaign results. It’s all in the marketing.
3. Confidential
Sterling Jewelers Digital Marketing Program 2013
35/23/2014 Confidential
Sterling eCommerce
3.5x Revenue Growth in the last 3 years
Key Digital Marketing Drivers
Email / SMS
Mobile Sites & Apps
Display/Retargeting
SEO/SEM/PLAs
Affiliate
5. Confidential
Subscriber Acquisition
55/23/2014 Confidential
Web
Kay.com invites
customers to opt-in the
first time the visit the
site. Customers can also
opt-in when making a
purchase, applying for
credit or through the
footer on every page of
the site.
Social
Customers who visit and
Like the Kay Jewelers
Facebook page can also
opt-in to receive our
emails. We are currently
evaluating to drive email
acquisition through
other social media
channels as well.
Mobile
Customers who opt-in
for our SMS service get
an automated response
asking them to reply
with their email address
in order to get a $25 off
$100 coupon.
In-store
Sales Associates ask
customers for their email
address at the time of
purchase. There is also a
counter card in all stores
where the customer can
opt-in for SMS.