Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
CASE STUDY:Autodesk GamifiesSoftware Trial Marketing      DAWN WOLFE      Sr. Mgr of Integrated Marketing Programs ·      ...
Autodesk Gamifies Software TrialsDawn Wolfe, AutodeskScott Sawicki, Resource Interactive© 2011 Autodesk
Dawn WolfeSr. Digital Marketing ManagereBusinessAutodesk© 2011 Autodesk
Autodesk At-a-Glance    Founded 1982    $1.95+ billion in revenues    6,800+ employees worldwide    10+ million profes...
© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
In Trial Marketing Trials Key To Purchase Decision 90% of dotcom traffic 3 Uses=2x likelihood to buy #1 Campaign CTA© ...
3DS Max In-Trial Marketing Tests                                    No change                                    Trial Usa...
Drivers to Gamification    Increase Engagement    Guide Experience    Highlight features that sell the product    Make...
Case Study: 3DS Max Trial     This actually happens to be a game….     But it wouldn’t have to be….© 2011 Autodesk
Scott E. SawickiAssociate Client Director – San Francisco OfficeTechnology Client Team© 2011 Autodesk
Gamification Launch Phases    Kick-off         Understanding the audience         Establishing goals and objectives, KP...
© 2011 Autodesk
Autodesk 3ds Max Original Concepts© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
Achievements                                                                     Points  Behaviors  Register for the Compe...
© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
© 2011 Autodesk
Case Study: Results                         40% increase in trial usage                         Ratio of day 2-30 trial us...
Gamification: Final Thoughts…Using game mechanics provide incentive for action and increasesengagement. Connects with con...
Customer experiences – even the most mundane – can be morerewarding and pleasurable (for all involved) if you think differ...
THANK YOU!Dawn WolfeDawn.wolfe@autodesk.com415.846.2898@Dawn_Michelle_WScott SawickiSsawicki@resource.com415.796.8964© 201...
Autodesk Gamifies Software TrialsDawn Wolfe,
Upcoming SlideShare
Loading in …5
×

Published on

Autodesk Gamifies Software TrialsDawn Wolfe, AutodeskScott Sawicki, Resource Interactive© 2011 Autodesk

Published in: Technology, Business
  • Be the first to comment

×