Social Media Marketing- Why it Matters- Part 2

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Bad Rhino Inc

Bad Rhino's Social Media Marketing Presentation at the Chester County Chamber of Commerce on March 27, 2014

Business

SOCIAL MEDIA & WHY IT MATTERS: PART 2
CHESTER COUNTY CHAMBER
www.BadRhinoInc.com
www.BadRhinoRumblings.com

WHO IS BAD RHINO?
• Bad Rhino was founded in 2011
• Office in Wayne, PA
• Team of 15 Social Media Marketers
• Clients locally and nationally
• Complete Social Media Management, Consulting &
training
• Website: www.BadRhinoInc.com
• Blog: www.BadRhinoRumblings.com

HOW TO MANAGE YOUR TIME IN
SOCIAL MEDIA MARKETING
• Content Creation (Facebook Posts & Tweets)
• Weekly – Wednesdays
• Content Scheduling (Facebook Posts & Tweets)
• Weekly – Fridays
• Channel Monitoring & Community Management
• Daily - 2 or 3 times per day
• Targeted Advertising & Locating Customers
• Facebook Advertising
• Monthly, check daily then weekly
• Targeted Twitter Following & Monitoring
• 2 or 3 times per week
• Social Media Analytics
• Monthly
While some social media tasks are daily, others are weekly or monthly. Planning
out schedules ahead of time for each task will help make sure it gets done.

CONTENT SCHEDULING TOOLS
• Hootsuite – www.hootsuite.com
• Best for Twitter, but also has Facebook scheduling
ability
• Facebook Business Page

COMMUNITY MANAGEMENT TOOLS
• Hootsuite – www.hootsuite.com
• Facebook Business Page
• Facebook Pages Manager App – App Store
Hootsuite Community Management – Demo
Facebook Community Management – Demo

TOOLS FOR SOCIAL ADVERTISING &
LOCATING CUSTOMERS
• Facebook for Targeted Ads
• Website Traffic
• “Likes”
• JustUnfollow – www.justunfollow.com
• Followers of a Competitor
• Follow people using keyword
• Hootsuite – www.hootsuite.com
• Track keywords
Facebook Ads– Demo
JustUnfollow – Demo
Hootsuite - Demo

SOCIAL ANALYTICS TOOLS
• Facebook Insights
• Just Facebook
• Sprout Social – www.sproutsocial.com
• Facebook & Twitter
Facebook Insights – Demo
Sprout Social - Demo

QUESTIONS?
Rich@BadRhinoInc.com
Marty@BadRhinoInc.com
http://badrhinoinc.com
http://badrhinorumblings.com

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Social Media Marketing- Why it Matters- Part 2

1. SOCIAL MEDIA & WHY IT MATTERS: PART 2 CHESTER COUNTY CHAMBER www.BadRhinoInc.com www.BadRhinoRumblings.com

2. WHO IS BAD RHINO? • Bad Rhino was founded in 2011 • Office in Wayne, PA • Team of 15 Social Media Marketers • Clients locally and nationally • Complete Social Media Management, Consulting & training • Website: www.BadRhinoInc.com • Blog: www.BadRhinoRumblings.com

3. HOW TO MANAGE YOUR TIME IN SOCIAL MEDIA MARKETING • Content Creation (Facebook Posts & Tweets) • Weekly – Wednesdays • Content Scheduling (Facebook Posts & Tweets) • Weekly – Fridays • Channel Monitoring & Community Management • Daily - 2 or 3 times per day • Targeted Advertising & Locating Customers • Facebook Advertising • Monthly, check daily then weekly • Targeted Twitter Following & Monitoring • 2 or 3 times per week • Social Media Analytics • Monthly While some social media tasks are daily, others are weekly or monthly. Planning out schedules ahead of time for each task will help make sure it gets done.

4. CONTENT SCHEDULING TOOLS • Hootsuite – www.hootsuite.com • Best for Twitter, but also has Facebook scheduling ability • Facebook Business Page

5. Example of Hootsuite Twitter Scheduling

6. Example of Facebook Scheduling

7. COMMUNITY MANAGEMENT TOOLS • Hootsuite – www.hootsuite.com • Facebook Business Page • Facebook Pages Manager App – App Store Hootsuite Community Management – Demo Facebook Community Management – Demo

8. TOOLS FOR SOCIAL ADVERTISING & LOCATING CUSTOMERS • Facebook for Targeted Ads • Website Traffic • “Likes” • JustUnfollow – www.justunfollow.com • Followers of a Competitor • Follow people using keyword • Hootsuite – www.hootsuite.com • Track keywords Facebook Ads– Demo JustUnfollow – Demo Hootsuite - Demo

9. SOCIAL ANALYTICS TOOLS • Facebook Insights • Just Facebook • Sprout Social – www.sproutsocial.com • Facebook & Twitter Facebook Insights – Demo Sprout Social - Demo

10. QUESTIONS? Rich@BadRhinoInc.com Marty@BadRhinoInc.com http://badrhinoinc.com http://badrhinorumblings.com

Social Media Marketing- Why it Matters- Part 2

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