New Media Drivers License Final Presentation

1. Babafemi Ojubanire
New Media Drivers License

2. Digital Marketing Strategy
• Social Media
• Websites
• Online Advertising
• Inbound Marketing
• Mobile

3. Budget
• 500K Budget with
majority of budget
going to Mobile app
and Inbound
Marketing

4. Social Media
Social Media engagement
improvements needed on
Twitter, Facebook,
Snapchat, and
Instagram.

5. Website
• Minor design tweaks
to make new
customers visit to the
web store more
efficient.

6. Online Advertising
• Expanding
where our
content will
reach.
• Improving the
quality of
advertisements

7. Inbound Marketing
• Persona shift to younger generation
(Elementary/Middle/ High School)
• Target young basketball players and fans

8. Mobile
• Creating own mobile identity
separating from Nike mobile app

9. KEY PERFORMANCE INDICATOR
Measuring success by analyzing engagement on social media, mobile apps etc.

10. BIG IDEA
Younger children will be the focus of our
digital marketing strategy so we will able
to compete with other brands and their
well known athletes