hi

1. PAK ELEKTRON LIMITED
Presented By:
Muhammad Bilal_(2018-MC-03)
Moadib Nasir_(2018-MC-10)
Ahmad Shaukat_(2018-MC-25)
Muhammad Nauman_(2018-MC-26)

2.  Pak Elektron Limited launched the new range of LG
Electronics Home Appliances & Air-conditioners in Pakistan
Pak Elektron Limited is the exclusive distributor of LG Home
Appliances & Air-conditioners throughout Pakistan
 INTRODUCTION:
 PAK ELECTRON LTD. was established in 1956 in October
1978, PEL was taken over by SAIGOL GROUP OF
COMPANIES
 Company is dealing with two divisions one is Power and
other is appliances

3.  Vision:
“To excel in providing engineering goods and services
through continuous improvement.
 Mission:
To provide quality products and services to the complete
satisfaction of our customers and maximize returns for all
stakeholders through optimal use of resources. To promote
good governance, corporate values and safe working
environment with strong sense of social responsibility..

4. VALUES
1. Integrity 2. Quality
3. Collaboration 4. Commitment

5. Appliances Division:
Refrigerator
Air conditioner
Oven
Washing Machines
Generators

6. .
.
Power Division:
Power Transformer
Distribution Transformer
Dry Type transformer
Energy Meter
Switch Gear

7.  PEL SWOT ANALYSIS:

8.  PEL BCG MATRIX

9.  PEL Competitors

10.  PEL DISTRIBUTION:
Manufacturers Retailers Consumers

11.  Promotional Activities:

12.  Advertising:

13.  Cultural Dimensions:

14.  Recruitment Process:
 Advertise in news papers, LinkedIn
 Tests
 Initial Screening
 Selection
 Interview
 Training

15.  CUSTOMER NEEDS:

16.  MARKET SEGMENTATION:

17.  ORGANIZATIONAL CHART:

18.  ORGANOGRAM:

19.  ANY QUESTION: