LW BD

1. GENRE RESEARCH
SUMMARY

2. ORIGINS
• The Horror Genre came from gothic novels in the 1700s and has been around
since the start of cinema.

3. TRAILER CONVENTIONS
• Establishing Shot
• Production Logo
• Fast Paced Editing
• Narrative
• Diegetic Dialogue
• Title Screens

4. HORROR CONVENTIONS P1
Sound
• Lots of non-diegetic sound
• Voice over
• Mood
Setting/Location
• Isolated places
• Abandoned house
• Isolated town
• Countryside
• Woods
Props
• Knife
• Axe
• Supernatural power
• Never a gun, weapon needs to kill you slowly
and painfully

5. HORROR CONVENTIONS P2
Characters
• Parents
• Teenagers
• Children
• Villain/Killer
Villain/Killer
• Psycho
• Masked killer
• Usually male
• Ghost/Demon
• Doll
• Outcast
Colour scheme
• Dark
• Gloomy
• Blackish/Greenish
Editing
• Short clips
• Jump cuts
• Fade to black
Camerawork
• Close ups
• Establishing shots
• Tracking
• High angles
• Wide shots
Titles (Order)
Disclaimer
Distribution companies
Film title
Release date
Camerawork
Close ups
Establishing shots
Tracking
High angles
Wide shots
POV
Handheld

6. PROMOTIONAL PACKAGE
• Brand Identity. (Colours, shot types,
actors and fonts)
• Different features such as hyperlinks,
billing blocks, videos etc.

7. POSTER CONVENTIONS
• Billing Block
• Image of Main Characters
• Portrait
• Review Quote
• Title
• Actors Name

8. HORROR CONVENTIONS
• Black, red and white colour scheme
• Small titles – generally at the bottom
of the poster
• Release date
• Low lighting to disguise characters
• Use of one large image to grab the
audiences attention - optical focus.
If the image isn’t large it is a long
shot of a main location which adds
suspense to the film
• Captions
• Anchorage

9. MAGAZINE CONVENTIONS
• Matshead
• Strap Line
• Plug
• Image of Main Characters – Long or Mid
shot
• Barcode
• Cover lines
• Header and footerbrands
• Cover Story
• Date and Issue

10. TYPICAL TRAILER
• 112 Shots
• 27 scenes
• Typically Lasting 1, 2, 3, 4 seconds
long