3. MOST RETWEETED TWEETS IN HISTORY
The now World’s Most Retweeted Tweet surpassed the
millionth mark within hours, now residing well over 3M.
#B2BSummit15
@marissapick
9. SOCIAL MEDIA FACTS
• 72% of all internet users
are now active on social
media
• 71% of users access
social media from a
mobile device
#B2BSummit15
@marissapick
10. SOCIAL MEDIA USAGE & ADOPTION
The 30-49 bracket sits at 72%
usage
#B2BSummit15
@marissapick
Pew Research Center
12. • 60% of 50-60 year olds are active on social media
• In the 65+bracket, 43% are using social media
• The fastest growing demographic on Twitter is the 55-64 year age
bracket
#B2BSummit15
@marissapick
13. The power of images on Twitter
#B2BSummit15
@marissapick
14. Publishers who use infographics grow in traffic an
average of 12% more than those who don't
#B2BSummit15
@marissapick
15. THE POWER OF IMAGES ON FACEBOOK
Photos and images on Facebook generate 53%
more 'Likes' than the average post.
#B2BSummit15
@marissapick
16. 79% journalists
say that images increased the odds
of a story (press release) getting picked up.
That’s good PR!
#B2BSummit15
@marissapick
17. Readers are
4X more likely
to engage or comment on a
blog post with a
good image.
That’s good PR!
#B2BSummit15
@marissapick
#B2BSummit15
@marissapick
18. Visual social marketing strategy is
essential!
You MUST take advantage of specific
strategies, tools, tactics, and tips to
have a competitive edge!
#B2BSummit15
@marissapick
19. STAND OUT: CUT THROUGH THE NOISE!
#B2BSummit15
@marissapick
20.
21. WHY INCORPORATE VISUALS?
• Story telling
• Behind the scenes
• More personal connections
• Reinforce your brand/event message
• Show them how awesome your brand is
• Inspire with ideas
• Visual stories your customers/attendees want to
see/hear
#B2BSummit15
@marissapick
32. 5. NETWORK ACROSS SOCIAL MEDIA:
• Engage—like others’ photos and leave comments
• Follow your already established followers from other social
media platforms
• Include hashtags—across all social media: Instagram, Facebook,
Twitter, Vine, Google+, etc.
#B2BSummit15
@marissapick
34. 51% OF US MILLENNIALS WILL SHARE INFO WITH COMPANIES IN
EXCHANGE FOR AN INCENTIVE
(SOURCE: USC ANNENBERG CENTER FOR THE DIGITAL FUTURE)
#B2BSummit15
@marissapick
35. 7. SHOW WHAT YOUR PRODUCT CAN DO – INCLUDE USER GENERATED
CONTENT FOR A CHANCE TO BE FEATURED!
The #ShareaCoke campaign launched in 2011,
and the company attributes the campaign to a
2% increase in U.S. sales after over a decade of
declining revenues.
#B2BSummit15
@marissapick
36. HOW WOULD YOU CHANGE FINANCE FOR THE
BETTER
#B2BSummit15
@marissapick