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What is Marketed for Consumers.pptx
- 1. WHAT IS MARKETED FOR CONSUMERS?
•Goods
•-Physical Goods
• -Physical Existence
• -Trial, Food Tasting
• -Test Ride- Transport Vehicles
- 2. WHAT IS MARKETED FOR CONSUMERS?
• Services
• -Characteristics
• - Intangibility
• -Inseparability
• -Variability
• -Perishability
- 3. WHAT IS MARKETED FOR CONSUMERS?
•Experiences
•-By coordinating several services and goods,
a firm create, stage and market experiences
- 4. WHAT IS MARKETED FOR CONSUMERS?
•Persons
•-Celebrity marketing a major business
- 5. WHAT IS MARKETED FOR CONSUMERS?
•Places
•-Cities, States, Regions, Nations
•-Attract Tourists, Factories, Businesses,
Real Estate
- 6. WHAT IS MARKETED FOR CONSUMERS?
•Properties
•Real Property- Real Estate
•Financial Property- Shares, bonds,
Mutual Funds
- 7. WHAT IS MARKETED FOR CONSUMERS?
•Organizations
Create a positive image in the mind of the
customer
- 8. WHAT IS MARKETED FOR CONSUMERS?
•Events
•- Marketers promote Time Based events
•- Sports, Cinema related
•-Entertainment
•Conferences
- 9. WHAT IS MARKETED FOR CONSUMERS?
•Information
•- Schools, Colleges, Universities
•- Magazines, Newspapers, Databases
- 10. WHAT IS MARKETED FOR CONSUMERS?
•Ideas
•- Social Marketing
•-Cosmetic Products vs. Hope