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WHAT IS MARKETED FOR CONSUMERS?
•Goods
•-Physical Goods
• -Physical Existence
• -Trial, Food Tasting
• -Test Ride- Transport Vehicles
WHAT IS MARKETED FOR CONSUMERS?
• Services
• -Characteristics
• - Intangibility
• -Inseparability
• -Variability
• -Perishability
WHAT IS MARKETED FOR CONSUMERS?
•Experiences
•-By coordinating several services and goods,
a firm create, stage and market experiences
WHAT IS MARKETED FOR CONSUMERS?
•Persons
•-Celebrity marketing a major business
WHAT IS MARKETED FOR CONSUMERS?
•Places
•-Cities, States, Regions, Nations
•-Attract Tourists, Factories, Businesses,
Real Estate
WHAT IS MARKETED FOR CONSUMERS?
•Properties
•Real Property- Real Estate
•Financial Property- Shares, bonds,
Mutual Funds
WHAT IS MARKETED FOR CONSUMERS?
•Organizations
Create a positive image in the mind of the
customer
WHAT IS MARKETED FOR CONSUMERS?
•Events
•- Marketers promote Time Based events
•- Sports, Cinema related
•-Entertainment
•Conferences
WHAT IS MARKETED FOR CONSUMERS?
•Information
•- Schools, Colleges, Universities
•- Magazines, Newspapers, Databases
WHAT IS MARKETED FOR CONSUMERS?
•Ideas
•- Social Marketing
•-Cosmetic Products vs. Hope

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What is Marketed for Consumers.pptx

  • 1. WHAT IS MARKETED FOR CONSUMERS? •Goods •-Physical Goods • -Physical Existence • -Trial, Food Tasting • -Test Ride- Transport Vehicles
  • 2. WHAT IS MARKETED FOR CONSUMERS? • Services • -Characteristics • - Intangibility • -Inseparability • -Variability • -Perishability
  • 3. WHAT IS MARKETED FOR CONSUMERS? •Experiences •-By coordinating several services and goods, a firm create, stage and market experiences
  • 4. WHAT IS MARKETED FOR CONSUMERS? •Persons •-Celebrity marketing a major business
  • 5. WHAT IS MARKETED FOR CONSUMERS? •Places •-Cities, States, Regions, Nations •-Attract Tourists, Factories, Businesses, Real Estate
  • 6. WHAT IS MARKETED FOR CONSUMERS? •Properties •Real Property- Real Estate •Financial Property- Shares, bonds, Mutual Funds
  • 7. WHAT IS MARKETED FOR CONSUMERS? •Organizations Create a positive image in the mind of the customer
  • 8. WHAT IS MARKETED FOR CONSUMERS? •Events •- Marketers promote Time Based events •- Sports, Cinema related •-Entertainment •Conferences
  • 9. WHAT IS MARKETED FOR CONSUMERS? •Information •- Schools, Colleges, Universities •- Magazines, Newspapers, Databases
  • 10. WHAT IS MARKETED FOR CONSUMERS? •Ideas •- Social Marketing •-Cosmetic Products vs. Hope