The document discusses the different types of things that are marketed to consumers, including goods, services, experiences, people, places, properties, organizations, events, information, and ideas. Goods include physical goods like food, while services are intangible activities. Experiences are created by coordinating services and goods. People, places, properties, organizations, events, information, and ideas are also marketed directly to consumers.

1. WHAT IS MARKETED FOR CONSUMERS?
•Goods
•-Physical Goods
• -Physical Existence
• -Trial, Food Tasting
• -Test Ride- Transport Vehicles

2. WHAT IS MARKETED FOR CONSUMERS?
• Services
• -Characteristics
• - Intangibility
• -Inseparability
• -Variability
• -Perishability

3. WHAT IS MARKETED FOR CONSUMERS?
•Experiences
•-By coordinating several services and goods,
a firm create, stage and market experiences

4. WHAT IS MARKETED FOR CONSUMERS?
•Persons
•-Celebrity marketing a major business

5. WHAT IS MARKETED FOR CONSUMERS?
•Places
•-Cities, States, Regions, Nations
•-Attract Tourists, Factories, Businesses,
Real Estate

6. WHAT IS MARKETED FOR CONSUMERS?
•Properties
•Real Property- Real Estate
•Financial Property- Shares, bonds,
Mutual Funds

7. WHAT IS MARKETED FOR CONSUMERS?
•Organizations
Create a positive image in the mind of the
customer

8. WHAT IS MARKETED FOR CONSUMERS?
•Events
•- Marketers promote Time Based events
•- Sports, Cinema related
•-Entertainment
•Conferences

9. WHAT IS MARKETED FOR CONSUMERS?
•Information
•- Schools, Colleges, Universities
•- Magazines, Newspapers, Databases

10. WHAT IS MARKETED FOR CONSUMERS?
•Ideas
•- Social Marketing
•-Cosmetic Products vs. Hope