1. RESUME 1
Ayesha Shariff
AYESHA BEGUM
#26,Kasturiba Nagar,Pipe Line Road,Mysore Road, Bangalore-560026;India
+91-9740088744;ayesha_shariff@yahoo.com
Seeking to shoulder more challenging managerial role for optimal utilization of my
professional qualifications in the area of product development, merchandising &
marketing and production management.
SUMMERY OF QUALIFICATIONS
 Result-oriented, Team Player, Go-getter, Innovative, Merchandising/Marketing professional
offering 14+ years of work experience with expertise in categories comprised of
knits/wovens, denim/non-denims, tops/bottoms/outerwear.
 Leading the team in developing & delivering products meeting respective Buyers’ Standards
and complying with their various business needs.
 Trustworthy relationship with senior leaders of apparel component suppliers along with
strong bonding capabilities with internal functions (Fabric, Finish, Quality, Production Team)
for developing/delivering products successfully with a consistent OTP (on time performance).
 Analytical and conceptual acumen enabling identification of new businesses and finding cost
saving opportunities by right sizing the products for fitting into buyers’ target cost and for
meeting organization’s financial goal.
 A strategic thinker with well-honed skill in devising and effectuating product risk assessment
in the development stage and subsequently closing with Buyers before proceeding for bulk
production.
 A collaborative leader with ability to mentor team members across cultural/regional
disparities towards achievement of individual and organizational goals.
 Demonstrator of Work Ethics and Values both in personal & professional fronts with
continuous reflection on learning & un-learning.
WORK EXPERIENCE
1. GOKALDAS EXPORTS: November’2009 till Date
Sr. Marketing Manager
Key Accounts managed:
a. Levi’s
b. Lands End
c. Tomtailor
Product Categories:
Men’s Denim & Non Denim Shirts/Bottom’s & Outerwear
Women’s Denim & Non Denim Shirts/Bottom’s & Outerwear
Women’s bottom/Jackets
Women’s TT Denim female- Bottoms and Jackets

2. RESUME 2
Ayesha Shariff
Men’s TT Denim Male-Bottoms
Key roles & responsibilities:
 Buyers’ interaction
 Design meeting
 Pre-development discussion
 Development feasibility
 Development
 Sampling
 Costing
 Risk assessment of products
 KPI (sample on time, costing on time, production on time) management
 Team management (development & production merchants)
2. GOKALDAS IMAGES: November’2008 to October’2009
Marketing Manager
Key Accounts managed:
d. The North Face
e. TESCO
Product Categories:
Men’s outerwear/Shirts/Bottom
Women’s bottom /Tops
Key roles & responsibilities:
 Buyers’ interaction
 Design meeting
 Pre-development discussion
 Development feasibility
 Development
 Sampling
 Costing
 Risk assessment of products
 KPI (sample on time, costing on time, production on time) management
 Team management (development & production merchants)
3. GOKALDAS EXPORTS: November’1999 to August’2008
Marketing Manager
Key Accounts managed:
f. Levi’s

3. RESUME 3
Ayesha Shariff
g. GAP – Kids
h. Old Navy – Men’s/Women’s
i. Sears Canada – Men’s/Kids
Product Categories:
Men’s woven shirts/bottom/outerwear
Women’s bottom /outerwear/active wear
kids tops/.bottom/outerwear.
Kids ski wear
Key roles & responsibilities:
 Pre-development discussion
 Development feasibility
 Development
 Sampling
 Costing
 Risk assessment of products
 KPI (sample on time, costing on time, production on time) management
EDUCATION
B.A from Bangalore University in [2000].
Fashion Designing (short term course) from Vogue in [1999].
PERSONAL DETAILS
Permanent Address : #26,Kasturiba Nagar,Pipe Line Road,Mysore Road, Bangalore-26
Passport : Indian
Marital Status : Married
Language Proficiency : English, Kanadda, Tamil & Hindi
Computer Knowledge: Well versed with all computer major packages for data analysis
and presentation
Place: Bangalore
Date: 31/05/2015
(AYESHA BEGUM)