About how the Internet is used in integrated marketing

1. The internet and integrated
marketing communications

2. Personal selling
Sales promotion
Advertising
Public relations
Direct marketing
The internet site
should be
integrated with:

3. INTERNET ADVERTISING
 Sponsorship:
Ownership of the entire page
 Banner ads:
A portion of another owner’s page
 Interstitial:
Ads appearing while waiting for a page to load
 Pop-Ups:
Small window that appear automatically
 Links:
Hypertext links to other sites, locations or pages
 Push Technologies or webcasting:
Automatic or unsolicited message delivery

5. SALES PROMOTION ON THE INTERNET
 Companies sometimes offer
contests, sweepstakes,
downloadable coupons and more to
encourage visits to their sites, as
well as to establish brand loyalty.
Ex: Yahoo website
Levi’s
Bigbzaar

6. PERSONAL SELLING ON THE INTERNET
 The process of directly engaging with buyers to explain to them about
your product and communicate with them about their expectations
and experience.
 A detriment of personal selling on the internet
The high cost and Poor-reach
• A benefit of personal selling on the internet
• Web sites have been used quite effectively to enhance and support the
selling effort
• Web sites can be used to stimulate trial
• Web sites have used to improve the company one-on-one relationships
with customers

7. PUBLIC RELATION ON THE INTERNET
 The internet is the useful medium for conducting public relations activities.
 The content to public relations activities, including the provision of
information about the company annual reports.
 Up to date news stories, photo image, cross references to media, calendar of
upcoming events and allows for customer feedback.
 Not only the profit company to use internet for PR-purpose but also include
the Non-profit Organizations, political parties.

8. PUBLIC RELATION ON THE INTERNET
 McDonald’s in Thailand use the public relation through the internet media
such as Twitter, Facebook and blog to update the new product and hot
promotion on it,

9. PUBLIC RELATION ON THE INTERNET
 Dove designed their campaign
preach the idea that all women are
beautiful, and their unique
differences make them more so.
The campaign’s main message was
that women’s unique differences
should be celebrated, rather than
frowned upon, or even ignored.

10. DIRECT MARKET
Direct mail
 Highly targeted
 Relies on e-mails lists
 Attempts to reach those with
specific needs
 Often used by catalogers

11. DIRECT MARKET
Infomercials
Infomercials on television has
produced infomercials for the internet
Ex: make my trip
goibibo.com
An online travel company promotes
destinations and carriers to the
infomercials

12. DIRECT MARKET
E- Commerce
 Rapid growth rates likely to
continue
 CDs, books, travel are main
categories
 Clothing, cars, financial services
are all gaining ground
Home shopping channels
 Has taken the home shopping TV
channel to the internet such as
Amazon, Flipkart ebay and etc