The ins and outs of Digital Marketing and why it is important to businesses.

2. What is Digital Marketing?
• Digital Marketing refers to all marketing
that is done on the internet
• It is the promotion of brands with the
goal of connecting with potential
customers through the internet
• It is also known as online marketing

3. Why Digital Marketing?
Digital Marketing allows for easy
and efficient communication and
branding
It's easy to market a product
worldwide instead of in a single
location
Brands can reach target audiences
by tracking past click interests
Social media and the internet have
become a part of people's
everyday lives so marketing online
is the best way to reach the
most people

4. Examples
Email Social Media
Web-Based
Advertising
Websites Pay-Per-Click YouTube Ads
Influencers
Search Engine
Marketing
Paid Media

5. Applications
• Advertising Medium: display ads easily
• Direct-Response Medium: target certain
customers who have shown interest
• Platform for Sales Transactions: can
look at previous purchases by the
customer and suggest future purchases
• Customer Service Mechanism:
customers can "self-service"
• Relationship-Building Medium: easy
communication by a company to
customers

6. Advantages of
Digital
Marketing
Increases
Customer Loyalty
with Frequent
Communications
Target the Right
Audience
Gain Brand
Credibilty
Engage the
Customer at Every
Stage of the
Buying Process
Lower Costs than
Physical
Advertising
Multiple Content
Types
Increased
Engagement with
Brand

7. Disadvantages
of Digital
Marketing
High Competition
Globally
Dependability on
Technology
Security and
Privacy Issues
Time Consuming
Digital Media May
Not Be the Best
Platform for All
Products

8. Statistics on Digital
Marketing Trends
Digital ads can increase
brand awareness by 80%
Customers have been proven
to be 70% more likely to
make a purchase from
retargeting ads
Consumers are 155% more
likely to look up a specific
brand after seeing that
brand's display ads
27% of consumers conduct a
search for a business after
seeing display ads
$133.8 billion is the total
amount spent on search ads
by businesses in 2021
Source: WordStream by
LOCALiQ, Article Title: 165
Strategy-Changing Digital
Marketing Statistics for 2022

9. Top Companies that Use
Digital Marketing as Primary
Marketing Platform
American Express: uses
Open Forum Website to
gain information
Dollar Shave Club: uses
launch videos to advertise
and promotional videos
Airbnb: uses user-gernated
images and videos on
Facebook
Mastercard: uses engaging
videos and film from
different outlets and uses
social media
Starbucks: uses augmented
reality experience to
promote their brand
Coca-Cola: introduced in
the metaverse to get
customers to interact with
Coca-Cola and thus
advertise to a wider group

10. Conclusion
• Digital Marketing is a continuously growing form of marketing and will
continue to expand in the coming years
• From ads to websites, the various forms of digital marketing has
made it possible to expand and reach people all over the world
• Digital Marketing has allowed for easy access to brands all over the
world and has allowed for growth in industries that were
unimaginable before
• Overall, digital marketing has allowed businesses to take advantage of
the variety of platforms that have been created to communicate
between people