Phil Keslin (CTO, Niantic) - Effective AR in Pokémon GO!

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Phil Keslin, CTO, Niantic, Inc. creator of Pokémon GO! A talk from the Inspire Track at AWE USA 2017 - the largest conference for AR+VR in Santa Clara, California May 31- June 2, 2017. The basic AR implementation in Pokémon GO! has inspired user behaviors typical in higher end applications including widespread sharing of photos with user-aligned and projected characters, user organized real-world meet ups and rapid viral uptake. This talk will discuss the design and user interface choices we made to foster this. http://AugmentedWorldExpo.com

Technology

EVOLUTION OF AR IN POKÉMON GO
Phil Keslin
CTO @ Nian0c
June 1 2017
Augmented World Expo 2017

Niantic
• Where did Niantic come from?
• What motivates us?
• How are we achieving our mission?
• What is the role of AR in this?

Our initial titles and prototypes…
• FieldTrip
• A couple of game prototypes like “Conquer SF”
• Some experimentation with Alternate Reality Games

Ingress: Bigger Events
Tokyo Ingress Anomaly - 07.16.2016

Ingress: Exercise
60% report having lost weight

• Change player behavior
• Promote meaningful, new social interactions
• Encourage exploration locally as well as distant
• Promote physical activity
Games Rooted in Reality Can…

Pokémon GO - January 2017
• 65M MAU
• 650M Downloads
• ~9 billion KM walked
• 88 billion Pokémon caught

QUESTIONS?
We’re hiring!
http://nianticlabs.com/jobs

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Phil Keslin (CTO, Niantic) - Effective AR in Pokémon GO!

1. EVOLUTION OF AR IN POKÉMON GO Phil Keslin CTO @ Nian0c June 1 2017 Augmented World Expo 2017

2. Niantic • Where did Niantic come from? • What motivates us? • How are we achieving our mission? • What is the role of AR in this?

3. Where did Niantic come from?

4. What motivates us?

5. Adventures on Foot with Others

6. Our initial titles and prototypes… • FieldTrip • A couple of game prototypes like “Conquer SF” • Some experimentation with Alternate Reality Games

7. Ingress

8. Ingress: UI

9. Effects on Player Behavior

10. Ingress: Events

11. Ingress: Bigger Events Tokyo Ingress Anomaly - 07.16.2016

12. Ingress: Exercise 60% report having lost weight

13. Ingress: Friends, Weddings, Babies

14. Ingress Faction Logos

15. Ingress Tattoos!

16. • Change player behavior • Promote meaningful, new social interactions • Encourage exploration locally as well as distant • Promote physical activity Games Rooted in Reality Can…

17. The Beginning

18. Photosphere Tests

19. Photosphere Tests

20. AR Hardware

21. AR Today

22. Pokémon GO AR Prototype

23. Pokémon GO AR Prototype

24. Pokémon GO

25. Pokémon GO Sharing

26. Launch

27. Niantic Headquarters:

28. San Francisco Pokémon GO Crawl